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Social Media Measurement For Nonprofits
- 1. Five Measurement Tips for Social Media Housewives Beth Kanter, CEO Zoetica
- 3. Track the entire funnel
- 4. Use An Egg Timer To Track Your Time
- 5. Test Your Recipes
- 7. Identify the most important metrics to measure it!
- 8. Well, maybe not dead “What nonprofit executive director doesn’t know what a page view is?”
- 9. 2. Track The Whole Funnel
- 11. @seanpower - nonprofit metrics geek
- 13. Seed: Twitalyzer to identify Influencers # followers # unique references Frequency RT you Frequency RT others Relative frequency updates
- 14. Seed: Social Network Analysis Tools
- 17. Attention: Leverage Twitter API to measure An “impression” is counted whenever a follower sees a tweet. (#tweets x followers) The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates
- 18. Engagement: What the Hashtag Tweets
- 19. Engagement: Bit.ly for Click Thrus
- 20. Conversion: Donations, Sign Ups, Etc Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page
- 21. 3. Use An Egg Timer To Track Your Time ADOLAS
- 22. Oh Look, A Squirrel!
- 24. Squirrel!
- 25. 4. Use a Test Kitchen
- 28. 5. Seasoned to Taste Take the time to look at your data and think about what it means …
- 32. Track the entire funnel
- 33. Use An Egg Timer To Track Your Time
- 34. Test Your Recipes
- 37. @afine @kanter Wiki: http://networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp
Hinweis der Redaktion
- David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
- donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
- An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.- The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
- The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
- http://www.flickr.com/photos/notanartist/263545370/sizes/l/
- I wear many hats. I’m th