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What happens when the Goddess of Measurement                                                                                                                                                                               ABLE
                                                                                                                                                                                                                     AVAILOBER
teams up with the Queen of Nonprofits? They write                               BETH KANTER                                                                                                                           OC T
an entertaining and useful book about two processes                               KATIE DELAHAYE PAINE                                                                                                                          2012
that nonprofits need for success in a networked age:                            FO R E WO R D BY L AU RA A R R I L L AGA-A N D R E ESS E N

To become networked and measurement. Their book
provides valuable, how-to insights on using data to
change the world – insights all nonprofits can use to
                                                                                            MEASU RING
fulfill their missions.
                                                                                                   THE
Measuring the Networked Nonprofit relates stories,
outlines measurement frameworks and offers up a
host of resources. Come and toast the authors as
                                                                                           NETWORKE D
they launch their new book and learn about how
measurement can truly help your nonprofit change the
                                                                                            NONPROFIT
world.
                                                                                                                               U S I N G DATA
                                                                                                                                TO C H A N G E
“Measuring the Networked Nonprofit is essential reading for                                                                     T H E WO R L D
any nonprofit leader trying to figure out what social media
can do for her organization—and what pitfalls to avoid.
Kanter and Paine demystify social media strategies, tools,                                                                                KA NT ER •
                                                                                                                                                                     AL
                                                                                                                                   BE TH BY RA N D I Z U C K E R B E RG
                                                                                                                                       RD
                                                                                                                                                                                                  LIS ON H.
                                                                                                                                                                                                   Edited by
                                                                                                                                                                                                            FIN E



and metrics, and make them accessible to techies and
                                                                                                                                   FO R EWO                                                                     nonprofit,
                                                                                                                                                                                                     work for a



                                                                                                                                                            WILLIAM T.
                                                                                                                                                                                      action. If you
                                                                                                                                                                          notes. Take                           to share,
                                                                                                                                                  Read this
                                                                                                                                                              book. Take                         d authors have
                                                                                                                                      “URGENT!                      single thing
                                                                                                                                                                                 these seasone
                                                                                                                                                                                                          H GOD IN
                                                                                                                                                                                      missing.” —SET



                                                                                                                                                                  THE
                                                                                                                                                       to do every
                                                                                                                                       you don’t have                    what you’re
                                                                                                                                                         y have to know
                                                                                                                                        but you certainl




technophobes alike.”                                                                                                                                       PAARLBERG
                                                                                                                                                                   ED  K
                                                                                                                                                            N E T WO R
                                                                                                                                                             NONP   R O F IT
             —Kathy Reich, Director of Organizational Effectiveness
                                                                                                                                                                                                                                ING

             Grantmaking, The David and Lucile Packard Foundation
                                                                                                                                                                                                                CONNECT
                                                                                                                                                                                                                   WITH

                                                                                     978-1-118-13760-4                                                                                                          SOCIAL M
                                                                                                                                                                                                                           EDIA

                                                                                                                                                                                                                  TO D R I V E


                                                                                   US $34.95 • CAN $41.95                                                                                                                   CHANGE


“The authors brilliantly teach nonprofit leaders how to
transform their organizations by embracing measurement.
The writing style is lively, which makes the book accessible,
                                                                                              For more information visit:
inviting to read, and fun to implement!”                                               www.bethkanter.org/the-networked-nonprofit
              —Kim Meredith, executive director, Stanford Center on                           Scan this QR code with your
                                    Philanthropy and Civil Society,                     smartphone to read a sample chapter now!
                                Stanford Social Innovation Review

“Read Measuring the Networked Nonprofit to help you figure
out what kind of results you’re getting, and then figure out
to get even more effective.”
            —Craig Newmark, founder, craigslist, craigconnects.org

Beth Kanter is the author of Beth’s Blog (www.bethkanter.org), one of the longest running and most popular blogs for
nonprofits. In 2009, she was named one of Fast Company Magazine’s most influential women in technology and one
of Business Week’s “Voices of Innovation for Social Media.” Beth has developed curriculum and delivered hundreds of
workshops to nonprofits on technology topics over the past 15 years.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter
for marketing and communications professionals dedicated entirely to measurement and accountability. For 22 years,
Paine has provided marketers and communications professionals with tools, data and information to help them make
better business decisions. She has worked with some of the world’s most admired companies including Raytheon,
Allstate, Hewlett-Packard and Southwest Airlines.


        Available October 2012 wherever books
        and ebooks are sold

Wiley and the Wiley logo are registered trademarks of John Wiley & Sons, Inc.
All other trademarks are the property of their respective owners.

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How data helps nonprofits change the world

  • 1. What happens when the Goddess of Measurement ABLE AVAILOBER teams up with the Queen of Nonprofits? They write BETH KANTER OC T an entertaining and useful book about two processes KATIE DELAHAYE PAINE 2012 that nonprofits need for success in a networked age: FO R E WO R D BY L AU RA A R R I L L AGA-A N D R E ESS E N To become networked and measurement. Their book provides valuable, how-to insights on using data to change the world – insights all nonprofits can use to MEASU RING fulfill their missions. THE Measuring the Networked Nonprofit relates stories, outlines measurement frameworks and offers up a host of resources. Come and toast the authors as NETWORKE D they launch their new book and learn about how measurement can truly help your nonprofit change the NONPROFIT world. U S I N G DATA TO C H A N G E “Measuring the Networked Nonprofit is essential reading for T H E WO R L D any nonprofit leader trying to figure out what social media can do for her organization—and what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, KA NT ER • AL BE TH BY RA N D I Z U C K E R B E RG RD LIS ON H. Edited by FIN E and metrics, and make them accessible to techies and FO R EWO nonprofit, work for a WILLIAM T. action. If you notes. Take to share, Read this book. Take d authors have “URGENT! single thing these seasone H GOD IN missing.” —SET THE to do every you don’t have what you’re y have to know but you certainl technophobes alike.” PAARLBERG ED K N E T WO R NONP R O F IT —Kathy Reich, Director of Organizational Effectiveness ING Grantmaking, The David and Lucile Packard Foundation CONNECT WITH 978-1-118-13760-4 SOCIAL M EDIA TO D R I V E US $34.95 • CAN $41.95 CHANGE “The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, For more information visit: inviting to read, and fun to implement!” www.bethkanter.org/the-networked-nonprofit —Kim Meredith, executive director, Stanford Center on Scan this QR code with your Philanthropy and Civil Society, smartphone to read a sample chapter now! Stanford Social Innovation Review “Read Measuring the Networked Nonprofit to help you figure out what kind of results you’re getting, and then figure out to get even more effective.” —Craig Newmark, founder, craigslist, craigconnects.org Beth Kanter is the author of Beth’s Blog (www.bethkanter.org), one of the longest running and most popular blogs for nonprofits. In 2009, she was named one of Fast Company Magazine’s most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” Beth has developed curriculum and delivered hundreds of workshops to nonprofits on technology topics over the past 15 years. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. For 22 years, Paine has provided marketers and communications professionals with tools, data and information to help them make better business decisions. She has worked with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Available October 2012 wherever books and ebooks are sold Wiley and the Wiley logo are registered trademarks of John Wiley & Sons, Inc. All other trademarks are the property of their respective owners.