1. Best Budgeting Plan for Marketing
Employee analysis
for SME
Chennai market To FMCG products
Reported by kannan Mahadevan

2. FMCG Budget Analysis
Discuss the objectives of Budgeting
communications with the team.
Understand the Budgeting
communications mix and its role wise
target.
Explain the key elements of the
Budgeting communications process with
team management

3. FMCG Launch Strategies
Launch plan
If product is
being
announced
Promotion
budget
Supply backup material
with detailed budget
information for review

4. Discuss the objectives of Budgeting
communications for a FMCG team.
Preparing plan for
payroll structure of
four members
nominated as a
senior sales
executive
Each of them getting
15k salary fixed with
other allowance as
per industry norms
Each senior sales
executive consists of
Three DSA & three
dealers comes under
the report of area
sales manager
DSA getting 9k salary
fixed with 1500 for
fuel & special
allowances &
Dealers gets
commission as per
industry norms

5. Understand the FMCG Budgeting
communications mix and its role target.
Senior sales executive role is
to generate business from
Both DSA & Dealers which is
active hot enquiries ie
minimum five numbers from
DSA & appoint one retail
franchise from the dealers
side on the daily basis &
generate business target as
per company norms per day
& compulsory each of them
two sales closure per day

6. Explain the key elements of the Budgeting
communications process with Senior executive
Senior sales executive Role &
Responsibilities are budgeting
communication process with DSA
& Dealers which is scheduled
process by action plan, it is
converted into work modification
on time frame with budgeting rule
like an example of reporting to
MIS &all the calls are coming to
close to service level Agreement

7. Launch Strategies
Launch plan
Per week cost is 30k
for implementing new
marketing activities
proposal like
Marketing campaign
,marketing survey
,road shows ,product
demonstration with
all the malls apart
from the bit notice
distribution to all the
consumers ,then
conducting street
shows with the event
management for
brand promotion
Team Exposure are
five times bigger than
our monthly target

8. If product is being implemented
&what we require for FMCG business
is ?
Collecting all the inputs
from the team to
promote the brand
essence on weekly basis
for business
implementation
Appoint five Telecaller’s
& fix the salary is 6k &
their target is our
industry norms
They are doing business
for Telecaller’s are
generating hot enquiries
& the role is getting
order from the dealers &
retail to fulfill their
commitments on the
daily basis

9. Promotion goals with budget of FMCG
team
First week
goals- If
anyone
maximize
the sales
volume &
being
honored
on the
upcoming
week
Month on
Month
goals – we
are easily
capture the
KRA rule for
whole the
team &
track their
activities
Measures of
success/failureNo one will
continue the
business hours
if they are not
succeed on the
monthly target
as per the
industry
Requirements
for successkeep on
tracking the
whole team for
business view
is assigned by
area sales
manger & key
manager is not
being achieved
on the month &
his services will
be terminated
within two
months

10. Send by KANAN MAHADEVAN