Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.

1. Government 2.0 Kami Watson Huyse, APR “ Strategy ” by Joey Gangoza, Flickr

2. The More Things Change…

3. The More They Stay the Same

8. Social Anthropology

9. Listen

10. People Are Talking Photo by Chen , Flickr

11. Are You Listening? Photo by Niclas Lindh , Flickr

12. The Connected Company From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv

14. Customer Service @netsolcares

15. NetSol Evaluation

16. Participate

18. Technographics: Women 25-34 Data from Forrester Research Technographics ® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv

20. The Elected Connected

22. Fairfax County, Virginia

23. Barriers to Implementation

24. Contribute

25. “ Ask not what your [community] can do for you, but what you can do for your [community]”

26. From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

29. White House

33. NASA.gov/Collaborate

37. T actics and Tools

39. Let’s Talk Strategy

40. Your Digital Footprint

41. Finding Your Voice

42. Government Can Entertain