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Marketing Trends June 7, 2007
Marketing “… identifying and meeting human and social needs.”  Philip Kotler
Agenda ,[object Object],[object Object],[object Object]
Driver ,[object Object],[object Object],WOMM widget bliget chicklet buzztracker mashup delicious social media  social bookmarking SMO trackback digg tag typelist blogroll viral marketing buzz marketing vblog podcasting contentcasting
Marketing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis In Mass Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Justin Kirby & Paul Marsden (2006).  Connected marketing .  Oxford, UK:  Butterworth-Heinemann. xix
Status of Marketing Management ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends
Out ,[object Object],[object Object],[object Object],[object Object]
70+ Million Weblogs March 07 March 03 Source:http://www.sifry.com/alerts/archives/000493.html
Websites WW Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide
Source:http://www.sifry.com/alerts/archives/000493.html
Posts By Language Source:http://www.sifry.com/alerts/archives/000493.html  #1 Japanese #2 English #3 Chinese
Global Online Population ,[object Object],[object Object]
 
 
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Technorati March 2007.  http://www.sifry.com/alerts/archives/000493.html
Social Media Social media  describes the  online  technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself.  Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as  blogs ,  message boards ,  podcasts ,  wikis , and  vlogs  to allow users to interact. Source: Wikipedia
Word of Mouth Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Justin Kirby, & Paul Marsden (2006).  Connected marketing .  Oxford, UK:  Butterworth-Heinemann. 198 YouTube Aqua Teen Buzz Oven Bree
Widget Marketing Cool plug-n-play things for your sidebar
Mashup Example of Google Maps mashup on MySpace account.
U.S. Online Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wall Street Journal, May 25, 2007, pg. B1
U.S. Online Ad Spending Source: Wall Street Journal, May 25, 2007, pg. B1
New Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old 4Ps Paradigm 4Ps Value Creator Customer
New Paradigm 4Ps Value Innovator Customer Product Brand
New Value Innovation Paradigm Source: Mohanbir Sawhney, & Deval Prikh (2001).  Where value lives in a networked world.  Harvard Business Review ,  HBR #R0101E.
It’s About Social Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Napa Consulting Group ,[object Object],[object Object],[object Object]

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