SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Downloaden Sie, um offline zu lesen
Content Strategy for Nonprofits, Part 1 
Content First: 
Becoming Your Own Champion
Michaela Hackner 
Director of Content Strategy, Forum One 
Brett Meyer 
Lead Strategist, ThinkShout
NTEN Content Strategy Part I: Getting Started
The “official” definition…. 
What is Content Strategy? 
“Planning for the creation, delivery, and 
governance of useful, usable content.” 
- Kristina Halvorson, Brain Traffic
Another definition 
What is Content Strategy? 
1.1. Who are we? 
2.2. Whom we are speaking to? 
3.3. What do we want to say? 
4.4. How do we say it? 
5.5. When / where do we say it? 
- Ahava Leibtag
NTEN Content Strategy Part I: Getting Started
Why Bother? 
Why is it Important?
NTEN Content Strategy Part I: Getting Started
NTEN Content Strategy Part I: Getting Started
NTEN Content Strategy Part I: Getting Started
Prioritize your outcomes
Make friends
Start doing it
NTEN Content Strategy Part I: Getting Started
NTEN Content Strategy Part I: Getting Started
NTEN Content Strategy Part I: Getting Started
NTEN Content Strategy Part I: Getting Started
Mutual Q & A
Resources
● Epic List of Content Strategy Resources | Jon Colman 
● The Digital Crown: Winning at Content on the Web | Ahava 
Leibtag 
● Content Strategy at Work | Margot Bloomstein 
● Storymapping, A Macgyver Approach to Content Strategy | 
Donna Lichaw & Lis Hubert 
● Nicely Said | Nicole Fenton & Kate Kiefer Lee 
● GatherContent’s Blog 
● Content First User Experience | Steph Hay 
● How to Implement a Content First Workflow | Chromatic 
● MailChimp’s Style Guide 
● A Great Content Strategy’s Anatomy | Search Engine Journal
Giveaway!
GatherContent 
1- year subscription! 
How many times have you been waiting on a colleague or copywriter 
to hand over the content your project needs — or had a team mate 
trying to make sense of a big, badly-formatted Word document when 
they are pasting content into the CMS? What if you could avoid the 
usual headaches on your web projects? GatherContent is a content-first 
solution that helps organisations and their staff plan, organise 
and collaborate on website content. Pre-CMS.

Weitere ähnliche Inhalte

Was ist angesagt?

Without Strategy, You Could Still Be Throwing Content into the Wind
Without Strategy, You Could Still Be Throwing Content into the WindWithout Strategy, You Could Still Be Throwing Content into the Wind
Without Strategy, You Could Still Be Throwing Content into the WindAngela Barnard
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar WorkshopJenn Lisak
 
10 things every business person should know about content strategy
10 things every business person should know about content strategy10 things every business person should know about content strategy
10 things every business person should know about content strategyMelissa Rach
 
Introduction to Content Strategy
Introduction to Content StrategyIntroduction to Content Strategy
Introduction to Content StrategyBrutal Pixie
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2EAG
 
Why content marketing needs content strategy
Why content marketing needs content strategyWhy content marketing needs content strategy
Why content marketing needs content strategyLauren Pope
 
How To Ensure You Never Run Out of Content Ideas
How To Ensure You Never Run Out of Content IdeasHow To Ensure You Never Run Out of Content Ideas
How To Ensure You Never Run Out of Content IdeasFrom The Future
 
Increasing Conversions Through Content
Increasing Conversions Through ContentIncreasing Conversions Through Content
Increasing Conversions Through ContentInvesp
 
Content Guide - How To Improve Content Creation
Content Guide - How To Improve Content CreationContent Guide - How To Improve Content Creation
Content Guide - How To Improve Content CreationIlya Bilbao
 
Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill
Minneapolis Digital Marketing and SEO Strategies by Jeannie HillMinneapolis Digital Marketing and SEO Strategies by Jeannie Hill
Minneapolis Digital Marketing and SEO Strategies by Jeannie HillJeannie Hill
 
Content and-customer-journeys lavacon2014-final
Content and-customer-journeys lavacon2014-finalContent and-customer-journeys lavacon2014-final
Content and-customer-journeys lavacon2014-finalContent Strategy Inc.
 
Leverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessLeverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessBrandMirror
 
Digital Tools for Launching New Ventures
Digital Tools for Launching New VenturesDigital Tools for Launching New Ventures
Digital Tools for Launching New VenturesKona Company
 
Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKELauren Pope
 
Unleash Your Blogging Superpowers
Unleash Your Blogging SuperpowersUnleash Your Blogging Superpowers
Unleash Your Blogging SuperpowersAngie Pedersen
 
Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Brain Traffic
 

Was ist angesagt? (20)

Without Strategy, You Could Still Be Throwing Content into the Wind
Without Strategy, You Could Still Be Throwing Content into the WindWithout Strategy, You Could Still Be Throwing Content into the Wind
Without Strategy, You Could Still Be Throwing Content into the Wind
 
Content Calendar Workshop
Content Calendar WorkshopContent Calendar Workshop
Content Calendar Workshop
 
10 things every business person should know about content strategy
10 things every business person should know about content strategy10 things every business person should know about content strategy
10 things every business person should know about content strategy
 
Introduction to Content Strategy
Introduction to Content StrategyIntroduction to Content Strategy
Introduction to Content Strategy
 
State of Internet Marketing - Session 2
State of Internet Marketing - Session 2State of Internet Marketing - Session 2
State of Internet Marketing - Session 2
 
Why content marketing needs content strategy
Why content marketing needs content strategyWhy content marketing needs content strategy
Why content marketing needs content strategy
 
Content ux processes_idw_2014_final
Content ux processes_idw_2014_finalContent ux processes_idw_2014_final
Content ux processes_idw_2014_final
 
How To Ensure You Never Run Out of Content Ideas
How To Ensure You Never Run Out of Content IdeasHow To Ensure You Never Run Out of Content Ideas
How To Ensure You Never Run Out of Content Ideas
 
Keywords powering seo and content strategy
Keywords   powering seo and content strategyKeywords   powering seo and content strategy
Keywords powering seo and content strategy
 
SEO is Dead
SEO is DeadSEO is Dead
SEO is Dead
 
Increasing Conversions Through Content
Increasing Conversions Through ContentIncreasing Conversions Through Content
Increasing Conversions Through Content
 
Content Guide - How To Improve Content Creation
Content Guide - How To Improve Content CreationContent Guide - How To Improve Content Creation
Content Guide - How To Improve Content Creation
 
Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill
Minneapolis Digital Marketing and SEO Strategies by Jeannie HillMinneapolis Digital Marketing and SEO Strategies by Jeannie Hill
Minneapolis Digital Marketing and SEO Strategies by Jeannie Hill
 
Content and-customer-journeys lavacon2014-final
Content and-customer-journeys lavacon2014-finalContent and-customer-journeys lavacon2014-final
Content and-customer-journeys lavacon2014-final
 
Leverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate BusinessLeverage LinkedIn to Attract Talent & Generate Business
Leverage LinkedIn to Attract Talent & Generate Business
 
Digital Tools for Launching New Ventures
Digital Tools for Launching New VenturesDigital Tools for Launching New Ventures
Digital Tools for Launching New Ventures
 
What is content strategy?
What is content strategy?What is content strategy?
What is content strategy?
 
Content strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKEContent strategy for information professionals: slides from LIKE
Content strategy for information professionals: slides from LIKE
 
Unleash Your Blogging Superpowers
Unleash Your Blogging SuperpowersUnleash Your Blogging Superpowers
Unleash Your Blogging Superpowers
 
Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_Gov 2 0 may_25_2010_
Gov 2 0 may_25_2010_
 

Andere mochten auch

Fundraising with Drupal
Fundraising with DrupalFundraising with Drupal
Fundraising with DrupalLev Tsypin
 
It Takes Two: The Case for CRM’s in Drupal
It Takes Two: The Case for CRM’s in DrupalIt Takes Two: The Case for CRM’s in Drupal
It Takes Two: The Case for CRM’s in DrupalLev Tsypin
 
Drupal presentations-badcamp-2014
Drupal presentations-badcamp-2014Drupal presentations-badcamp-2014
Drupal presentations-badcamp-2014Lev Tsypin
 
Drupal Distributions, an Open Source Product Model
Drupal Distributions, an Open Source Product ModelDrupal Distributions, an Open Source Product Model
Drupal Distributions, an Open Source Product ModelLev Tsypin
 
Launching for the Web
Launching for the WebLaunching for the Web
Launching for the WebMadouPDX
 
Future-Proofing Your Content
Future-Proofing Your ContentFuture-Proofing Your Content
Future-Proofing Your ContentMadouPDX
 
Content Strategy in Popular Culture
Content Strategy in Popular CultureContent Strategy in Popular Culture
Content Strategy in Popular CultureMadouPDX
 
Show, Don't Tell: Online Storytelling through Digital Media
Show, Don't Tell: Online Storytelling through Digital MediaShow, Don't Tell: Online Storytelling through Digital Media
Show, Don't Tell: Online Storytelling through Digital Mediaffnatania
 
Digital Experience Management in Drupal
Digital Experience Management in DrupalDigital Experience Management in Drupal
Digital Experience Management in DrupalLev Tsypin
 
What's new in "event management" with Drupal
What's new in "event management" with DrupalWhat's new in "event management" with Drupal
What's new in "event management" with DrupalSean Larkin
 
It Takes Two: The Case for CRMs in Drupal
 It Takes Two: The Case for CRMs in Drupal It Takes Two: The Case for CRMs in Drupal
It Takes Two: The Case for CRMs in DrupalStephanie Gutowski
 
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party Systems
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party SystemsIf I Only Had a Frame(work): Crafting Experiences Across 3rd-party Systems
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party SystemsMadouPDX
 
MIE Toolbox, a Case for Drupal as an Application Framework
MIE Toolbox, a Case for Drupal as an Application FrameworkMIE Toolbox, a Case for Drupal as an Application Framework
MIE Toolbox, a Case for Drupal as an Application FrameworkLev Tsypin
 
If I Only Had a Frame(work): 2016 NTC
If I Only Had a Frame(work): 2016 NTCIf I Only Had a Frame(work): 2016 NTC
If I Only Had a Frame(work): 2016 NTCMadouPDX
 
Discover Discovery
Discover DiscoveryDiscover Discovery
Discover DiscoveryMadouPDX
 
SOTM - Integrating Maps with Drupal
SOTM - Integrating Maps with DrupalSOTM - Integrating Maps with Drupal
SOTM - Integrating Maps with DrupalSean Larkin
 
Meet ThinkShout, Inc.
Meet ThinkShout, Inc.Meet ThinkShout, Inc.
Meet ThinkShout, Inc.Sean Larkin
 
Show Me the MVP - Digital PM Summit 2016 Natalie Warnert
Show Me the MVP - Digital PM Summit 2016 Natalie WarnertShow Me the MVP - Digital PM Summit 2016 Natalie Warnert
Show Me the MVP - Digital PM Summit 2016 Natalie WarnertNatalie Warnert
 
Content Strategy 101
Content Strategy 101Content Strategy 101
Content Strategy 101MadouPDX
 
Website Accessibility 101
Website Accessibility 101Website Accessibility 101
Website Accessibility 101MadouPDX
 

Andere mochten auch (20)

Fundraising with Drupal
Fundraising with DrupalFundraising with Drupal
Fundraising with Drupal
 
It Takes Two: The Case for CRM’s in Drupal
It Takes Two: The Case for CRM’s in DrupalIt Takes Two: The Case for CRM’s in Drupal
It Takes Two: The Case for CRM’s in Drupal
 
Drupal presentations-badcamp-2014
Drupal presentations-badcamp-2014Drupal presentations-badcamp-2014
Drupal presentations-badcamp-2014
 
Drupal Distributions, an Open Source Product Model
Drupal Distributions, an Open Source Product ModelDrupal Distributions, an Open Source Product Model
Drupal Distributions, an Open Source Product Model
 
Launching for the Web
Launching for the WebLaunching for the Web
Launching for the Web
 
Future-Proofing Your Content
Future-Proofing Your ContentFuture-Proofing Your Content
Future-Proofing Your Content
 
Content Strategy in Popular Culture
Content Strategy in Popular CultureContent Strategy in Popular Culture
Content Strategy in Popular Culture
 
Show, Don't Tell: Online Storytelling through Digital Media
Show, Don't Tell: Online Storytelling through Digital MediaShow, Don't Tell: Online Storytelling through Digital Media
Show, Don't Tell: Online Storytelling through Digital Media
 
Digital Experience Management in Drupal
Digital Experience Management in DrupalDigital Experience Management in Drupal
Digital Experience Management in Drupal
 
What's new in "event management" with Drupal
What's new in "event management" with DrupalWhat's new in "event management" with Drupal
What's new in "event management" with Drupal
 
It Takes Two: The Case for CRMs in Drupal
 It Takes Two: The Case for CRMs in Drupal It Takes Two: The Case for CRMs in Drupal
It Takes Two: The Case for CRMs in Drupal
 
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party Systems
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party SystemsIf I Only Had a Frame(work): Crafting Experiences Across 3rd-party Systems
If I Only Had a Frame(work): Crafting Experiences Across 3rd-party Systems
 
MIE Toolbox, a Case for Drupal as an Application Framework
MIE Toolbox, a Case for Drupal as an Application FrameworkMIE Toolbox, a Case for Drupal as an Application Framework
MIE Toolbox, a Case for Drupal as an Application Framework
 
If I Only Had a Frame(work): 2016 NTC
If I Only Had a Frame(work): 2016 NTCIf I Only Had a Frame(work): 2016 NTC
If I Only Had a Frame(work): 2016 NTC
 
Discover Discovery
Discover DiscoveryDiscover Discovery
Discover Discovery
 
SOTM - Integrating Maps with Drupal
SOTM - Integrating Maps with DrupalSOTM - Integrating Maps with Drupal
SOTM - Integrating Maps with Drupal
 
Meet ThinkShout, Inc.
Meet ThinkShout, Inc.Meet ThinkShout, Inc.
Meet ThinkShout, Inc.
 
Show Me the MVP - Digital PM Summit 2016 Natalie Warnert
Show Me the MVP - Digital PM Summit 2016 Natalie WarnertShow Me the MVP - Digital PM Summit 2016 Natalie Warnert
Show Me the MVP - Digital PM Summit 2016 Natalie Warnert
 
Content Strategy 101
Content Strategy 101Content Strategy 101
Content Strategy 101
 
Website Accessibility 101
Website Accessibility 101Website Accessibility 101
Website Accessibility 101
 

Ähnlich wie NTEN Content Strategy Part I: Getting Started

Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...Minnesota Interactive Marketing Association
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalContent Strategy Inc.
 
Book Chat: Content Strategy for the Web
Book Chat: Content Strategy for the WebBook Chat: Content Strategy for the Web
Book Chat: Content Strategy for the WebCHI*Atlanta
 
Getting started with Content Strategy / Michele-Ann Jenkins
Getting started with Content Strategy / Michele-Ann JenkinsGetting started with Content Strategy / Michele-Ann Jenkins
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
 
A Crash Course in Content Strategy
A Crash Course in Content StrategyA Crash Course in Content Strategy
A Crash Course in Content StrategyJames Callan
 
Elena Melendy - Content strategy as an experience design
Elena Melendy - Content strategy as an experience designElena Melendy - Content strategy as an experience design
Elena Melendy - Content strategy as an experience designStas Kremnev
 
Six Steps to Building a Content Strategy
Six Steps to Building a Content StrategySix Steps to Building a Content Strategy
Six Steps to Building a Content StrategyErin Norvell
 
5 Ways to Engage Talent Pools - Without Looking Like a Stalker
5 Ways to Engage Talent Pools - Without Looking Like a Stalker5 Ways to Engage Talent Pools - Without Looking Like a Stalker
5 Ways to Engage Talent Pools - Without Looking Like a StalkerKris Dunn
 
Confab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork WorkshopConfab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork WorkshopContent Strategy Inc.
 
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Big Content Alliance
 
Lessons learned in_content_strategy_marcom_may 2017
Lessons learned in_content_strategy_marcom_may 2017Lessons learned in_content_strategy_marcom_may 2017
Lessons learned in_content_strategy_marcom_may 2017Content Strategy Inc.
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Strategy Inc.
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013James Callan
 
The Top 4 Content Marketing Misconceptions
The Top 4 Content Marketing MisconceptionsThe Top 4 Content Marketing Misconceptions
The Top 4 Content Marketing MisconceptionsDocalytics
 
Content is Cow (content strategy @ the AAFP)
Content is Cow (content strategy @ the AAFP)Content is Cow (content strategy @ the AAFP)
Content is Cow (content strategy @ the AAFP)Susanna Guzman
 
Using a Content-First Design Process
Using a Content-First Design ProcessUsing a Content-First Design Process
Using a Content-First Design Processdawnsbrain
 

Ähnlich wie NTEN Content Strategy Part I: Getting Started (20)

Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
How to make content matter
How to make content matterHow to make content matter
How to make content matter
 
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and th...
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
Collective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-finalCollective 2016-workshop-2016-06-05-final
Collective 2016-workshop-2016-06-05-final
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Book Chat: Content Strategy for the Web
Book Chat: Content Strategy for the WebBook Chat: Content Strategy for the Web
Book Chat: Content Strategy for the Web
 
Getting started with Content Strategy / Michele-Ann Jenkins
Getting started with Content Strategy / Michele-Ann JenkinsGetting started with Content Strategy / Michele-Ann Jenkins
Getting started with Content Strategy / Michele-Ann Jenkins
 
A Crash Course in Content Strategy
A Crash Course in Content StrategyA Crash Course in Content Strategy
A Crash Course in Content Strategy
 
Elena Melendy - Content strategy as an experience design
Elena Melendy - Content strategy as an experience designElena Melendy - Content strategy as an experience design
Elena Melendy - Content strategy as an experience design
 
Six Steps to Building a Content Strategy
Six Steps to Building a Content StrategySix Steps to Building a Content Strategy
Six Steps to Building a Content Strategy
 
5 Ways to Engage Talent Pools - Without Looking Like a Stalker
5 Ways to Engage Talent Pools - Without Looking Like a Stalker5 Ways to Engage Talent Pools - Without Looking Like a Stalker
5 Ways to Engage Talent Pools - Without Looking Like a Stalker
 
Confab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork WorkshopConfab 2016: Content Teamwork Workshop
Confab 2016: Content Teamwork Workshop
 
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...Personalization Content Strategy - Is Your Organization Ready to Personalize ...
Personalization Content Strategy - Is Your Organization Ready to Personalize ...
 
Lessons learned in_content_strategy_marcom_may 2017
Lessons learned in_content_strategy_marcom_may 2017Lessons learned in_content_strategy_marcom_may 2017
Lessons learned in_content_strategy_marcom_may 2017
 
Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015Content Governance and Workflow - Confab Intensive 2015
Content Governance and Workflow - Confab Intensive 2015
 
Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013Intro to Content Strategy: January 2013
Intro to Content Strategy: January 2013
 
The Top 4 Content Marketing Misconceptions
The Top 4 Content Marketing MisconceptionsThe Top 4 Content Marketing Misconceptions
The Top 4 Content Marketing Misconceptions
 
Content is Cow (content strategy @ the AAFP)
Content is Cow (content strategy @ the AAFP)Content is Cow (content strategy @ the AAFP)
Content is Cow (content strategy @ the AAFP)
 
Using a Content-First Design Process
Using a Content-First Design ProcessUsing a Content-First Design Process
Using a Content-First Design Process
 

Kürzlich hochgeladen

My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54mmazurak
 
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS: relato de expe...
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS:  relato de expe...O Conselho Estadual de Cultura e o Incentivo à Cultura no RS:  relato de expe...
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS: relato de expe...Alvaro Santi
 
Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Christina Parmionova
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpointahcitycouncil
 
Parents can give charity ideas for kids.
Parents can give charity ideas for kids.Parents can give charity ideas for kids.
Parents can give charity ideas for kids.SERUDS INDIA
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Directorahcitycouncil
 
Item # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM MinutesItem # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM Minutesahcitycouncil
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’sSERUDS INDIA
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for childrenSERUDS INDIA
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17JSchaus & Associates
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...ResolutionFoundation
 
Water can create peace or spark conflict.
Water can create peace or spark conflict.Water can create peace or spark conflict.
Water can create peace or spark conflict.Christina Parmionova
 
india sanitation coalition Swachata Abhiyan ​.pdf
india sanitation coalition Swachata Abhiyan ​.pdfindia sanitation coalition Swachata Abhiyan ​.pdf
india sanitation coalition Swachata Abhiyan ​.pdfcoalitionindiasanita
 
2024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 162024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 16JSchaus & Associates
 
War in Ukraine and problematics of the Ukrainian refugees in USA
War in Ukraine and problematics of the Ukrainian refugees in USAWar in Ukraine and problematics of the Ukrainian refugees in USA
War in Ukraine and problematics of the Ukrainian refugees in USAival6
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...Congressional Budget Office
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptxAllidaacLuap
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonAryaCapale
 
For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.Christina Parmionova
 

Kürzlich hochgeladen (20)

My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54My Burning Issue: "War in Ukraine" Cycle 54
My Burning Issue: "War in Ukraine" Cycle 54
 
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS: relato de expe...
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS:  relato de expe...O Conselho Estadual de Cultura e o Incentivo à Cultura no RS:  relato de expe...
O Conselho Estadual de Cultura e o Incentivo à Cultura no RS: relato de expe...
 
Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.Yes!? We can end TB - World Tuberculosis Day 2024.
Yes!? We can end TB - World Tuberculosis Day 2024.
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpoint
 
Parents can give charity ideas for kids.
Parents can give charity ideas for kids.Parents can give charity ideas for kids.
Parents can give charity ideas for kids.
 
Item # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW DirectorItem # 4 - Appointment of new PW Director
Item # 4 - Appointment of new PW Director
 
Item # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM MinutesItem # 1a - March 18, 2024 Special CCM Minutes
Item # 1a - March 18, 2024 Special CCM Minutes
 
Best charity ideas parents give their children’s
Best charity ideas parents give their children’sBest charity ideas parents give their children’s
Best charity ideas parents give their children’s
 
Parents give a charity ideas for children
Parents give a charity ideas for childrenParents give a charity ideas for children
Parents give a charity ideas for children
 
2024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 172024: The FAR, Federal Acquisition Regulations - Part 17
2024: The FAR, Federal Acquisition Regulations - Part 17
 
How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.How to Save a Place: Become an Advocate.
How to Save a Place: Become an Advocate.
 
Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...Living life to the full: How can we make our longer lives healthier, happier ...
Living life to the full: How can we make our longer lives healthier, happier ...
 
Water can create peace or spark conflict.
Water can create peace or spark conflict.Water can create peace or spark conflict.
Water can create peace or spark conflict.
 
india sanitation coalition Swachata Abhiyan ​.pdf
india sanitation coalition Swachata Abhiyan ​.pdfindia sanitation coalition Swachata Abhiyan ​.pdf
india sanitation coalition Swachata Abhiyan ​.pdf
 
2024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 162024: The FAR, Federal Acquisition Regulations - Part 16
2024: The FAR, Federal Acquisition Regulations - Part 16
 
War in Ukraine and problematics of the Ukrainian refugees in USA
War in Ukraine and problematics of the Ukrainian refugees in USAWar in Ukraine and problematics of the Ukrainian refugees in USA
War in Ukraine and problematics of the Ukrainian refugees in USA
 
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
The Federal Perspective on Coverage of Medications to Treat Obesity: Consider...
 
Sensitivity Training for 2023 BSKE.pptx
Sensitivity Training for  2023 BSKE.pptxSensitivity Training for  2023 BSKE.pptx
Sensitivity Training for 2023 BSKE.pptx
 
National Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO QuezonNational Women's Month Celebration for PENRO Quezon
National Women's Month Celebration for PENRO Quezon
 
For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.For World Water Day 2024, we promote the vital link between water and peace.
For World Water Day 2024, we promote the vital link between water and peace.
 

NTEN Content Strategy Part I: Getting Started

  • 1. Content Strategy for Nonprofits, Part 1 Content First: Becoming Your Own Champion
  • 2. Michaela Hackner Director of Content Strategy, Forum One Brett Meyer Lead Strategist, ThinkShout
  • 4. The “official” definition…. What is Content Strategy? “Planning for the creation, delivery, and governance of useful, usable content.” - Kristina Halvorson, Brain Traffic
  • 5. Another definition What is Content Strategy? 1.1. Who are we? 2.2. Whom we are speaking to? 3.3. What do we want to say? 4.4. How do we say it? 5.5. When / where do we say it? - Ahava Leibtag
  • 7. Why Bother? Why is it Important?
  • 20. ● Epic List of Content Strategy Resources | Jon Colman ● The Digital Crown: Winning at Content on the Web | Ahava Leibtag ● Content Strategy at Work | Margot Bloomstein ● Storymapping, A Macgyver Approach to Content Strategy | Donna Lichaw & Lis Hubert ● Nicely Said | Nicole Fenton & Kate Kiefer Lee ● GatherContent’s Blog ● Content First User Experience | Steph Hay ● How to Implement a Content First Workflow | Chromatic ● MailChimp’s Style Guide ● A Great Content Strategy’s Anatomy | Search Engine Journal
  • 22. GatherContent 1- year subscription! How many times have you been waiting on a colleague or copywriter to hand over the content your project needs — or had a team mate trying to make sense of a big, badly-formatted Word document when they are pasting content into the CMS? What if you could avoid the usual headaches on your web projects? GatherContent is a content-first solution that helps organisations and their staff plan, organise and collaborate on website content. Pre-CMS.