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A case study of a 24-hour Twitter project created for Valentine's Day 2009.
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SmackMyTweetUp
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SmackMyTweetUp 24 hours
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The idea
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48 hours later…
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First tweet
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Then a retweet
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A retweeted retweet
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And so on…
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The app itself
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Completely organic
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It’s all in
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What the …
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Meet an influencer
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The Mashable effect
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We came back
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0.00 GMT
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Now what?
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