Hello Monday — Confessions of a Digital Agency
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Hello Monday is a digital creative agency that presented confessions and lessons they've learned over the years. Some of their confessions included creative processes not always being fun, bad projects killing passion, and finding good employees being difficult. Their lessons focused on building a creative playground environment, choosing projects for the right reasons, having a company philosophy, and knowing when it's time to leave a project/client. They provided examples of their creative work for clients such as LEGO and MoMA.
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Hello Monday — Confessions of a Digital Agency
- 1. Confessions of a Digital Agency Hello Monday
- 2. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Hello Monday Confessions of a Digital Agency
- 3. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Hello Monday Thank you for having us!
- 4. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— First things first Short introduction
- 5. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— About Us Who Are We
- 6. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Jakob Kahlen Creative Director Andreas Anderskou Account Director
- 7. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Hello Monday Hello Monday in short
- 8. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Hello Monday Digital Creative Agency • A name with a meaning • Founded in 2006 • Offices in Aarhus, Copenhagen & New York • 26 employees • Digital strategy, concepts, design and programming • Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions
- 9. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Hello Monday Confession Time!
- 10. Agency Presentation ——————— 2011 Hello Monday —— Confession 1 Creative processes are not always fun
- 11. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 1 Build a playground rather than a production factory
- 12. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— What is a a playground in our world? Playground ingredients • Live out our passion for great design and creative use of technology • Always push borders with clients to make projects more fun (for everyone) • Always have room to experiment and try new things • Never take the easy route!
- 13. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday BOKS Quiz to make your kids healthier — http://boksquiz.org · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship BOKS — Quiz
- 14. BOKS — Quiz
- 15. Agency Presentation ——————— 2011 Hello Monday —— Confession 2 Bad projects kill passion and creativity
- 16. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 2 Choose the right projects for the right reasons
- 17. Confessions of a Digital Agency Hello Monday —— Monday Money Hello Monday Currency ™
- 18. The parameters Fun Fame Fortune Forward
- 19. How we started out... Fun Fame Fortune Forward
- 20. We quickly got to... Fun Fame Fortune Forward
- 21. What we’re aiming at... Fun Fame Fortune Forward
- 22. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday LEGO Life of George — http://vimeo.com/30783373 · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship LEGO — Life Of George
- 23. LEGO — Life Of George 2011
- 24. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 3 Awards are an addiction
- 25. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 3 Don’t be obsessed with awards. Use them wisely.
- 26. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 4 Team work is hard work
- 27. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 4 The collective brain is smarter than the individual brain.
- 28. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday
- 29. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday
- 30. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 5 It’s hard to find good people
- 31. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 5 When you meet employees who are passionate about delivering world class digital creative, while being nice, helpful and sociable with their colleagues and have a conscience to keep going until a project is finished even though they're not asked to do so and smart enough to go home at 5pm most days to spend time with their family and friends. Hire them!
- 32. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 6 It’s hard to be creative when you’re overworked
- 33. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 6 Get a life! • Eat lunch together - get to know the people you work with • Work concentrated from 9-5 • Don’t be afraid to have a life outside work - or a kid
- 34. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 7 A company without a philosophy is like a ship without a compass
- 35. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 7 Have a philosophy
- 36. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Joy of Use!
- 37. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday · Tickle the brain · Please the eye · Play it by heart
- 38. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Tickle the Brain · Be clever and useful · Motivate curiosity and creativity · Use new technology to make people go: “Wow!”
- 39. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Please the Eye · Make it distinctive, loveable and memorable · Don’t be affraid to get emotional, nostalgic, naive, etc. · Craft it like you mean it
- 40. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Play it by Heart · Connect the heart of the brand to the heart of the consumer · Be passionate! Show people you love them · Be generous! Give them a reason to love you back
- 41. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday MoMA Century of the Child — www.moma.org/centuryofthechild · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child
- 42. Confessions of a Digital Agency Hello Monday MoMA — Century of the Child
- 43. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 8 If it feels like advertising, we are doing it wrong
- 44. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 8 Be true, not gimmicky
- 45. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday User experience Technology Design Strategy
- 46. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Less like ... • Advertising •A gimmick • An interruption • Tricking people
- 47. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday B&O PLAY Online identity through content — www.youtube.com/watch?v=i4T49M-3gkE — www.beoplay.com · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship B&O PLAY — Digital brand platform
- 48. Confessions of a Digital Agency Hello Monday B&O PLAY — Digital brand platform
- 49. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 9 It’s tempting to do stuff just because it looks nice
- 50. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 9 Nice design is not enough, projects should also have a strong idea
- 51. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Google Demo Slam — vimeo.com/30783408 — www.demoslam.com · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Google — Demo Slam
- 52. Google — Demo Slam
- 53. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 10 Pitching is part of the game
- 54. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 10 Go all in! • Think outside the brief! • Do it right or don’t pitch at all! • You have to learn something from it! • Don’t be afraid to lose!
- 55. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Confession 11 Clients don’t always spot your great ideas
- 56. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 11 Don’t throw your brilliant ideas away
- 57. Agency Presentation ——————— 2011 Hello Monday
- 58. Agency Presentation ——————— 2011 Hello Monday
- 59. Agency Presentation ——————— 2011 Hello Monday
- 60. Agency Presentation ——————— 2011 Hello Monday
- 61. Agency Presentation ——————— 2011 Hello Monday
- 62. Agency Presentation ——————— 2011 Free! Confessions of a Digital Agency Hello Monday Hello Monday — https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8 — www.madeonamonday.org
- 63. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 12 Anything gets boring after a while
- 64. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday —— Lesson 12 Know when it is time to leave
- 65. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday Thank you for not leaving!
- 66. Agency Presentation ——————— 2011 Confessions of a Digital Agency Hello Monday Hello Monday See you Out there... • @hellomondaycom • www.facebook.com/hellomonday • www.hellomonday.com