These are the slides that go with my Euro IA Summit 2007 presentation. It was delivered on Friday 21 September in Barcelona, Spain. It concerns the ways in which the practice of information architecture can be augmented and enriched using game design principles. Please visit my blog (leapfrog.nl/blog) for a version that includes an approximate transcript.

1. Playful IAs

2. Playful Information Architects

3. Playful Information
Architectures

4. Hello

5. An undying love for games

6. Surface

7. 1. Games and web
environments are increasingly
alike

8. Algorithmic architectures

9. Amazon

10. Possibility space

11. Sim City

12. Emergence

13. Conway’s Game of Life

14. Go

15. Design for emergence

16. 2. Current web environments
aren’t playful (enough)

17. Disclaimer

18. End goals

19. Experience goals

20. Kicking ass

21. Flow

22. Go beyond the useful

23. 3. How to engage and delight
users

24. Patterns

25. Mechanics

26. Modelling

27. Challenges

28. Goals

29. Feedback

30. Rewards

31. Gaming the game

32. Multiple reward strategies

33. Think of your IA as a game

34. Summing it up
Web environments are becoming complex
emergent systems
Experience design requires we move beyond
the merely useful, humans enjoy grokking
A playful user experience revolves around
challenges & rewards, goals and feedback

35. Thank you!
Questions, comments, suggestions:
kars@leapfrog.nl
This presentation:
leapfrog.nl/blog/archives/tags/euro+ia+summit
+2007

36. Images and videos
http://flickr.com/photos/alatechsourceblog/
http://flickr.com/photos/lifeshots/131884515/
366428922/
http://flickr.com/photos/therift/387651414/
http://flickr.com/photos/tjt195/29480199/
http://headrush.typepad.com/
http://flickr.com/photos/joshb/167490728/
creating_passionate_users/
http://flickr.com/photos/jesper/157051530/
http://www.youtube.com/watch?
v=LTBIG4tOMmE
http://flickr.com/photos/jurvetson/420384449/
http://flickr.com/photos/ejbaurdo/742547988/
http://www.youtube.com/watch?
v=nuTt_bYYXF8
http://lostgarden.com/2006/10/what-are-game-
mechanics.html
http://flickr.com/photos/kaptainkobold/
33624228/
http://www.youtube.com/watch?
v=CwJKUhH05tI
http://www.youtube.com/watch?
v=n1fikTUmTEg
http://www.cabel.name/2006/11/tragedii.html
http://flickr.com/photos/tamedblossom/
http://www.youtube.com/watch?
956219690/
v=mD8Fcefl9oE
http://flickr.com/photos/uberzombie/
http://flickr.com/photos/gmcquaig/574340064/
281610353/