This is a talk for IT Next 2015 by HC, Joe and Kaba. Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.

1. INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT

2. HC Lai
User researcher
Joe Hsia
UX Designer
Kaba Su
UX Designer

3. 3

5. INNOVATION

6. 存續
Business
viability
可行
Technology
feasibility
需求
User
desirability
innovation

7. UXUser eXperience

8. UCDUser Centric Design

9. Optimization

10. Incremental innovation

11. What a wonderful world?

12. Radical Innovation

13. Radical Innovation

14. Technology
Change
Meaning
Change

15. Radical Innovation

16. 2345N1

17. 0
2
3
4
5
N
1

18. 0 1

19. Empathy

20. Experiment

21. U
USER & EMPATHY

22. Meaningful innovation
start with USERS

23. Go out and be Curious

24. Go out and be Curious

25. ,
Walk into their daily lives

26. Visit their favorite spots

27. Collect stories behind objects

28. The role of internet in daily lives

29. immerse in the context

30. Increase empathy & Find meaning

31. From user data to insights

32. WHYs
?

33. Digest insights and form POV

34. Apple App Store
App
Google 2014 30 app

35. Learn from existing and
extreme users

36. Discoverability
Familiarity Delight
Value framework

37. Doesn’t matter if users plan to buy something or not,
they need to have ability to discover products that
interest them quickly and smoothly. User also expect to
see good content being continuously updated.
Discoverability

38. As users’ interactions with our app increase, they
expect to see more personalized content and UX.
Similar to shoppers browsing in a physical store that
they frequently visit, we want to create the sense of
belonging.
Familiarity

39. This app should created delightful UX and surprises
within our interactions. Using our app should be fun.
Delight

40. ,
Are meanings enough to help
us move from 0 to 1 ?

41. E
EXPERIMENT

42. 0 1

43. 0 1

44. 0 1

45. design/build products people love

46. What lean startup taught us…

47. fail fast, often and smart,
What lean startup taught us…

48. What building products at Yahoo is
fast, often and smart,learn

49. how?

50. empathy

51. data

52. empathy/data hypothesis

53. brainstorming/
how might we

54. ideation

55. storyboarding

56. prototyping

60. iteration

61. empathy/data hypothesis
iteration

62. empathy/data hypothesis
iteration

63. empathy/data hypothesisexperiment

64. good/great ideas aren’t enough

65. execution

66. S
SPACE & CULTURE

68. Magic happens
when we work at the same
SPACE

69. The magic field designed for
open, transparent and fast
communication

70. The magic field designed for
open, transparent and fast
communication

71. Make it tangible:
what you see is what you get

72. Find your collaboration tool:
ideas can’t wait

73. R
REPEAT

74. S EINNOVATION
U
SE
REPEAT

75. S EINNOVATION
U
SE
Innovation doesn’t happen in a vacuum
Rogier van der Heide, Chief Design Officer of Philips Lighting

76. At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and “EXPERIMENT
over and over again.”

78. Innovation
is like exploring the sea

79. yahoomode.tumblr.com