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INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT
HC Lai
User researcher
Joe Hsia
UX Designer
Kaba Su
UX Designer
3
The core of innovation: Empathy and Experiment
INNOVATION
存續
Business

viability
可行
Technology

feasibility
需求
User

desirability
innovation
UXUser eXperience
UCDUser Centric Design
Optimization
Incremental innovation
What a wonderful world?
Radical Innovation
Radical Innovation
Technology
Change
Meaning
Change
Radical Innovation
2345N1
0
2
3
4
5
N
1
0 1
Empathy
Experiment
U
USER & EMPATHY
Meaningful innovation
start with USERS
Go out and be Curious
Go out and be Curious
,
Walk into their daily lives
Visit their favorite spots
Collect stories behind objects
The role of internet in daily lives
immerse in the context
Increase empathy & Find meaning
From user data to insights
WHYs
?
Digest insights and form POV
Apple App Store
App
Google 2014 30 app
Learn from existing and
extreme users
Discoverability
Familiarity Delight
Value framework
Doesn’t matter if users plan to buy something or not,
they need to have ability to discover products that
interest them quickly and smoothly. User also expect to
see good content being continuously updated.
Discoverability
As users’ interactions with our app increase, they
expect to see more personalized content and UX.
Similar to shoppers browsing in a physical store that
they frequently visit, we want to create the sense of
belonging.
Familiarity
This app should created delightful UX and surprises
within our interactions. Using our app should be fun.
Delight
,
Are meanings enough to help
us move from 0 to 1 ?
E
EXPERIMENT
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/
how might we
ideation
storyboarding
prototyping
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
iteration
empathy/data hypothesis
iteration
empathy/data hypothesis
iteration
empathy/data hypothesisexperiment
good/great ideas aren’t enough
execution
S
SPACE & CULTURE
The core of innovation: Empathy and Experiment
Magic happens
when we work at the same
SPACE
The magic field designed for
open, transparent and fast
communication
The magic field designed for
open, transparent and fast
communication
Make it tangible:
what you see is what you get
Find your collaboration tool:
ideas can’t wait
R
REPEAT
S EINNOVATION
U
SE
REPEAT
S EINNOVATION
U
SE
Innovation doesn’t happen in a vacuum
Rogier van der Heide, Chief Design Officer of Philips Lighting
At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and “EXPERIMENT
over and over again.”
The core of innovation: Empathy and Experiment
Innovation
is like exploring the sea
yahoomode.tumblr.com

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