Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
9. Trends & Time Lines Social Media will be one consistent, prominent force in the marketing arsenal. 2009 1994-95 1997-99 2000-01 2002-04 2005 2006 6 Billion OnlineBroadband Friendster LinkedIn MySpace FlickrDogster BlogsFacebook BeboNing Digg Twitter Online BankingMP3 E-CommerceBrand WebsitesAdwords ClassmatesBanner Ads
17. Trend #8 - Ethical Behavior is The Key (To Trust)
18. Trend #9 - Leverage The Web (Internally/Externally)
19. Trend #10 – You are Part of Changing World You are an active participant in how the world is changing, an influencer and have made the mindset shift. The Mindset Shift
20. What’s In The Name? NEW MEDIA SOCIAL SOFTWARE SOCIAL BUSINESS SOCIAL MEDIA ENTERPRISE 2.0 WEB 2.0
21. Power of Social Media Brand Equity Promoters Brand Differentiation Incremental Purchase Acquisitions Engagement Builds Loyalty Purchase Intent Brand Value Awareness Product Improvement Ideas Market Share Gains Purchase Frequency Consumer Intelligence Customer Relationships Brand Perceptions Conversations Opinion Leaders Attention Influencing Factor
23. Social Media – A Revolution What started with Has turned into: A Evolution of How We Communicate
24. Social Media – The Ecosystem Management of different information via different online platform reaching out to different target audience through building different social networks and maintaining different multi-lateral communication. Social Media not only Change the Rules of Communication but also the Art of War
25. Social Media - Why Care About It? It’s about knowing Where the conversations are happening What your share of the conversations is What the conversations are that you could / should be in Who the key influencers are who can help build your brand It’s about expanding your news flow Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook) It’s about understanding communities Which groups, forums and networks matter? Who drives share of conversation in these communities? What are the next steps in driving relationships? It’s about leveraging existing content and improving your natural search Generation Y and Z don’t communicate anymore through email but through their Social Networks, people with higher education levels are using more & more social media in their (online) communication
26. Social Media – Multi Role & Multi Task ProductInformation Customer Service RelationshipBuilding Loyalty Program Branding Influencing(Persuasion) Entertainment Sales Promotion
57. Social Media Strategy The GOAL should be to INFLUENCE the Conversation NOT Control it Social Media can assist in strengthening your marketing message & help you reach your target group
58. Start Now – Identify Where You Are, Listen!!!!
99. Road Ahead Leverage the Benefits of “Word of Mouth” YOUR BRAND Your Customer as Your Advertisers Connect Through Multiple Mediums Deliver Message Straight into Your Customer’s Hands
109. Social Media Tools 500 Tools to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan. Just Use What You Need
It’s very important to realize that embracing social media: focus on engaging with the customer, is not something that stand on its own. It also requires from the internal organization (employees) that they are embracing similar tools and openness like blogs, wikis, yammer, etc. and even further with the (partner/supplier) ecosystem to become true mashup corporations.