SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Downloaden Sie, um offline zu lesen
TTRUMPPSS 
19 
CHANNELS 
FOR GROWTH 
EEVVEERYYTTHIING
Traction Trumps Everything 
A startup is a company designed to 
grow fast...The only essential thing is 
growth. Everything else we associate 
with startups follows from growth. 
– Paul Graham 
‘‘ ‘‘ 
Get 
‘‘ 
‘‘ 
Traction is growth. The pursuit of 
traction is what defines a startup. 
– Traction Book
Most Startups End in Failure 
Almost every failed startup 
has a product. 
What failed startups don’t 
have are enough customers. 
– Traction Book 
Get 
‘‘ 
‘‘
You Need a Traction Strategy 
The #1 reason that we pass on 
entrepreneurs we’d otherwise 
like to back, is their focusing on 
product to the exclusion of 
everything else. 
– Marc Andreessen 
Get 
‘‘ 
‘‘
Find Your Traction Channel 
If you can get even a single 
distribution channel to work, you 
have a great business. 
If you try for several but don’t 
nail one, you’re finished. So it’s worth 
thinking really hard about finding the 
single best distribution channel. 
– Peter Thiel 
Get 
‘‘ 
‘‘
You Need To Give Traction 
Attention 
The biggest mistake startups make when 
trying to get traction is failing to pursue 
traction in parallel with product development. 
Traction and product development are of equal 
importance and should each get about half your 
attention. This is what we call the 50% RULE: 
Get 
‘‘ 
Spend 50% of your time on product 
and 50% on traction. 
– Traction Book 
‘‘
Startups Get Traction Through 
19 Different Channels 
We interviewed more 
than forty successful 
founders to educate 
you on these 
channels. 
Get 
40+ Interviews
Viral Marketing 
Get your users to market 
for you. 
Companies that have used this channel successfully: 
Get 
CHANNEL 01
Public Relations (PR) 
Get your name out there 
via traditional media. 
Companies that have used this channel successfully: 
Get 
CHANNEL 02
Unconventional PR 
Do stunts and treat your 
customers outrageously well, 
and word will spread. 
Companies that have used this channel successfully: 
Get 
CHANNEL 03
Search Engine Marketing 
Reach hundreds of millions of 
people by advertising on 
search engines. 
Companies that have used this channel successfully: 
Get 
CHANNEL 04
Social and Display Ads 
Advertise on social media 
and websites to reach millions 
of potential customers. 
Companies that have used this channel successfully: 
Get 
CHANNEL 05
CHANNEL 06 
Reach customers offline 
via TV, Radio and Print 
advertising. 
Companies that have used this channel successfully: 
Get 
Offline Ads
CHANNEL 07 
Search Engine 
Optimization (SEO) 
Get to the top of search engines. 
Companies that have used this channel successfully: 
Get
Content Marketing 
Use your blog to educate and 
reach customers. 
Companies that have used this channel successfully: 
Get 
CHANNEL 08
Email Marketing 
Reach and convert 
your prospects with 
targeted emails. 
Companies that have used this channel successfully: 
Get 
CHANNEL 09
Engineering as Marketing 
Use engineering resources 
to build tools that acquire 
customers. 
Companies that have used this channel successfully: 
Get 
CHANNEL 10
Targeting Blogs 
Target popular blogs to reach 
new audiences. 
Companies that have used this channel successfully: 
Get 
CHANNEL 11
Business Development 
Use partnerships to acquire 
millions of customers. 
Companies that have used this channel successfully: 
Get 
CHANNEL 12
CHANNEL 13 
Sell your product to enterprises 
and other customers. 
Companies that have used this channel successfully: 
Get 
Sales
Affiliate Programs 
Get affiliates to sell your 
product for you. 
Companies that have used this channel successfully: 
Get 
CHANNEL 14
Existing Platforms 
Tie your growth to a larger 
platform like Facebook, 
Pinterest or the App Store. 
Companies that have used this channel successfully: 
Get 
CHANNEL 15
Trade Shows 
Get customers and partners 
by participating in industry 
trade shows. 
Companies that have used this channel successfully: 
Get 
CHANNEL 16
Offline Events 
Create an event to bring 
customers to you. 
Companies that have used this channel successfully: 
Get 
CHANNEL 17
Speaking Engagements 
Give speeches to groups of 
potential customers. 
Companies that have used this channel successfully: 
Get 
CHANNEL 18
Community Building 
Build a community around your 
company or product. 
Companies that have used this channel successfully: 
Get 
CHANNEL 19
19 Traction Channels: 
Viral Marketing 
Public Relations (PR) 
Unconventional PR 
Search Engine Marketing (SEM) 
Social and Display Ads 
Offline Ads 
Search Engine Optimization (SEO) 
Content Marketing 
Email Marketing 
Engineering as Marketing 
Get 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
Target Market Blogs 
Business Development (BD) 
Sales 
Affiliate Programs 
Existing Platforms 
Trade Shows 
Offline Events 
Speaking Engagements 
Community Building 
11 
12 
13 
14 
15 
16 
17 
18 
19
Traction Book provides startup 
founders and employees with the 
framework successful companies 
have used to find their distribution 
channels and get traction. 
We developed this framework with the help of the founders behind 
several of the biggest companies and organizations in the world: 
Jimmy Wales Alexis Ohanian Paul English Alex Pachikov 
Get
A STARTUP GUIDE TO 
GETTING CUSTOMERS 
Get the Book! 
GET THE BOOK 
Learn The Actionable Framework 
You Can Use to Get Traction

Weitere ähnliche Inhalte

Was ist angesagt?

30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.ClavainSkade
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins29 Growth Hacking Quick Wins
29 Growth Hacking Quick WinsMattan Griffel
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGuillaume Lerouge
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureEthos3
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsVaishali Singh
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)swong02
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023Fraser Hay
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
A Social Media Plan for 2022
A Social Media Plan for 2022A Social Media Plan for 2022
A Social Media Plan for 2022Rebekah Richards
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fitJustin Wilcox
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 

Was ist angesagt? (20)

30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.30 Brilliant marketing growth hack cards.
30 Brilliant marketing growth hack cards.
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins29 Growth Hacking Quick Wins
29 Growth Hacking Quick Wins
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck Structure
 
Performance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & MetricsPerformance Marketing - Strategy, Channels & Metrics
Performance Marketing - Strategy, Channels & Metrics
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market Strategy
 
A Social Media Plan for 2022
A Social Media Plan for 2022A Social Media Plan for 2022
A Social Media Plan for 2022
 
Facebook Ads Training
Facebook Ads TrainingFacebook Ads Training
Facebook Ads Training
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fit
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 

Andere mochten auch

HYPERGROWTH by David Cancel
HYPERGROWTH by David CancelHYPERGROWTH by David Cancel
HYPERGROWTH by David CancelDrift
 
Brian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineBrian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineHeavybit
 
175 Great Quotes on Business, Entrepreneurship, Marketing and Sales
175 Great Quotes on Business, Entrepreneurship, Marketing and Sales175 Great Quotes on Business, Entrepreneurship, Marketing and Sales
175 Great Quotes on Business, Entrepreneurship, Marketing and SalesStephen Davis
 
New Client Presentation
New Client PresentationNew Client Presentation
New Client Presentationmarkestcourt
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative GeniusIMPACT Branding & Design LLC
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
 

Andere mochten auch (9)

HYPERGROWTH by David Cancel
HYPERGROWTH by David CancelHYPERGROWTH by David Cancel
HYPERGROWTH by David Cancel
 
Traction in orthopaedic
Traction in orthopaedicTraction in orthopaedic
Traction in orthopaedic
 
Brian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth MachineBrian Balfour: Building A Growth Machine
Brian Balfour: Building A Growth Machine
 
175 Great Quotes on Business, Entrepreneurship, Marketing and Sales
175 Great Quotes on Business, Entrepreneurship, Marketing and Sales175 Great Quotes on Business, Entrepreneurship, Marketing and Sales
175 Great Quotes on Business, Entrepreneurship, Marketing and Sales
 
New Client Presentation
New Client PresentationNew Client Presentation
New Client Presentation
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
20 Tweetable Quotes to Inspire Marketing & Design Creative Genius
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
 
2015 Travel Trends
2015 Travel Trends 2015 Travel Trends
2015 Travel Trends
 

Ähnlich wie 19 Ways Growth Hackers Acquire Customers

TRUMPS TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docx
TRUMPS  TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docxTRUMPS  TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docx
TRUMPS TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docxtarifarmarie
 
Leo Burnett Case Study
Leo Burnett Case StudyLeo Burnett Case Study
Leo Burnett Case StudyCandace Garcia
 
Social media and what is social media
Social media and what is social mediaSocial media and what is social media
Social media and what is social mediaKhurram Sehzad
 
Traction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting CustomersTraction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting CustomersNoam Gabison
 
Athens Bullseye Meetup #1
Athens Bullseye Meetup #1Athens Bullseye Meetup #1
Athens Bullseye Meetup #1GrowthRocks
 
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...AggieLainePiniones1
 
How to market your product or service?
How to market your product or service?How to market your product or service?
How to market your product or service?121 Business Coach
 
Shopify Meetup Hong Kong March 2018
Shopify Meetup Hong Kong March 2018Shopify Meetup Hong Kong March 2018
Shopify Meetup Hong Kong March 2018TradeGecko
 
Growth hacking guide : Take your startup from 0 to 1
Growth hacking guide : Take your startup from 0 to 1Growth hacking guide : Take your startup from 0 to 1
Growth hacking guide : Take your startup from 0 to 1Marketing Masala
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010dglennsmith
 
C:\fakepath\v52.yuan jiao.revised top 10 questions for chapter 19
C:\fakepath\v52.yuan jiao.revised top 10 questions  for chapter 19C:\fakepath\v52.yuan jiao.revised top 10 questions  for chapter 19
C:\fakepath\v52.yuan jiao.revised top 10 questions for chapter 19YuanJiao
 
V52.yuan jiao.revised top 10 questions for chapter 19
V52.yuan jiao.revised top 10 questions  for chapter 19V52.yuan jiao.revised top 10 questions  for chapter 19
V52.yuan jiao.revised top 10 questions for chapter 19YuanJiao
 
Major League Marketing on a Minor League Budget
Major League Marketing on a Minor League BudgetMajor League Marketing on a Minor League Budget
Major League Marketing on a Minor League BudgetIsaac La Buguen
 
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"Inhacking
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
 

Ähnlich wie 19 Ways Growth Hackers Acquire Customers (20)

Traction
TractionTraction
Traction
 
Workshop Traction
Workshop TractionWorkshop Traction
Workshop Traction
 
TRUMPS TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docx
TRUMPS  TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docxTRUMPS  TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docx
TRUMPS TRUMPS19CHANNELS FOR GROWTHEVERYTHINGEVE.docx
 
Leo Burnett Case Study
Leo Burnett Case StudyLeo Burnett Case Study
Leo Burnett Case Study
 
Social media and what is social media
Social media and what is social mediaSocial media and what is social media
Social media and what is social media
 
What is Social media
What is Social mediaWhat is Social media
What is Social media
 
Traction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting CustomersTraction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting Customers
 
Athens Bullseye Meetup #1
Athens Bullseye Meetup #1Athens Bullseye Meetup #1
Athens Bullseye Meetup #1
 
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...
Gabriel Weinberg, Justin Mares - Traction_ a startup guide to getting custome...
 
A Guide to Traction
A Guide to TractionA Guide to Traction
A Guide to Traction
 
How to market your product or service?
How to market your product or service?How to market your product or service?
How to market your product or service?
 
Shopify Meetup Hong Kong March 2018
Shopify Meetup Hong Kong March 2018Shopify Meetup Hong Kong March 2018
Shopify Meetup Hong Kong March 2018
 
22 Ways to Generate Leads
22 Ways to Generate Leads22 Ways to Generate Leads
22 Ways to Generate Leads
 
Growth hacking guide : Take your startup from 0 to 1
Growth hacking guide : Take your startup from 0 to 1Growth hacking guide : Take your startup from 0 to 1
Growth hacking guide : Take your startup from 0 to 1
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010
 
C:\fakepath\v52.yuan jiao.revised top 10 questions for chapter 19
C:\fakepath\v52.yuan jiao.revised top 10 questions  for chapter 19C:\fakepath\v52.yuan jiao.revised top 10 questions  for chapter 19
C:\fakepath\v52.yuan jiao.revised top 10 questions for chapter 19
 
V52.yuan jiao.revised top 10 questions for chapter 19
V52.yuan jiao.revised top 10 questions  for chapter 19V52.yuan jiao.revised top 10 questions  for chapter 19
V52.yuan jiao.revised top 10 questions for chapter 19
 
Major League Marketing on a Minor League Budget
Major League Marketing on a Minor League BudgetMajor League Marketing on a Minor League Budget
Major League Marketing on a Minor League Budget
 
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startups
 

Kürzlich hochgeladen

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 

Kürzlich hochgeladen (20)

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 

19 Ways Growth Hackers Acquire Customers

  • 1. TTRUMPPSS 19 CHANNELS FOR GROWTH EEVVEERYYTTHIING
  • 2. Traction Trumps Everything A startup is a company designed to grow fast...The only essential thing is growth. Everything else we associate with startups follows from growth. – Paul Graham ‘‘ ‘‘ Get ‘‘ ‘‘ Traction is growth. The pursuit of traction is what defines a startup. – Traction Book
  • 3. Most Startups End in Failure Almost every failed startup has a product. What failed startups don’t have are enough customers. – Traction Book Get ‘‘ ‘‘
  • 4. You Need a Traction Strategy The #1 reason that we pass on entrepreneurs we’d otherwise like to back, is their focusing on product to the exclusion of everything else. – Marc Andreessen Get ‘‘ ‘‘
  • 5. Find Your Traction Channel If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking really hard about finding the single best distribution channel. – Peter Thiel Get ‘‘ ‘‘
  • 6. You Need To Give Traction Attention The biggest mistake startups make when trying to get traction is failing to pursue traction in parallel with product development. Traction and product development are of equal importance and should each get about half your attention. This is what we call the 50% RULE: Get ‘‘ Spend 50% of your time on product and 50% on traction. – Traction Book ‘‘
  • 7. Startups Get Traction Through 19 Different Channels We interviewed more than forty successful founders to educate you on these channels. Get 40+ Interviews
  • 8. Viral Marketing Get your users to market for you. Companies that have used this channel successfully: Get CHANNEL 01
  • 9. Public Relations (PR) Get your name out there via traditional media. Companies that have used this channel successfully: Get CHANNEL 02
  • 10. Unconventional PR Do stunts and treat your customers outrageously well, and word will spread. Companies that have used this channel successfully: Get CHANNEL 03
  • 11. Search Engine Marketing Reach hundreds of millions of people by advertising on search engines. Companies that have used this channel successfully: Get CHANNEL 04
  • 12. Social and Display Ads Advertise on social media and websites to reach millions of potential customers. Companies that have used this channel successfully: Get CHANNEL 05
  • 13. CHANNEL 06 Reach customers offline via TV, Radio and Print advertising. Companies that have used this channel successfully: Get Offline Ads
  • 14. CHANNEL 07 Search Engine Optimization (SEO) Get to the top of search engines. Companies that have used this channel successfully: Get
  • 15. Content Marketing Use your blog to educate and reach customers. Companies that have used this channel successfully: Get CHANNEL 08
  • 16. Email Marketing Reach and convert your prospects with targeted emails. Companies that have used this channel successfully: Get CHANNEL 09
  • 17. Engineering as Marketing Use engineering resources to build tools that acquire customers. Companies that have used this channel successfully: Get CHANNEL 10
  • 18. Targeting Blogs Target popular blogs to reach new audiences. Companies that have used this channel successfully: Get CHANNEL 11
  • 19. Business Development Use partnerships to acquire millions of customers. Companies that have used this channel successfully: Get CHANNEL 12
  • 20. CHANNEL 13 Sell your product to enterprises and other customers. Companies that have used this channel successfully: Get Sales
  • 21. Affiliate Programs Get affiliates to sell your product for you. Companies that have used this channel successfully: Get CHANNEL 14
  • 22. Existing Platforms Tie your growth to a larger platform like Facebook, Pinterest or the App Store. Companies that have used this channel successfully: Get CHANNEL 15
  • 23. Trade Shows Get customers and partners by participating in industry trade shows. Companies that have used this channel successfully: Get CHANNEL 16
  • 24. Offline Events Create an event to bring customers to you. Companies that have used this channel successfully: Get CHANNEL 17
  • 25. Speaking Engagements Give speeches to groups of potential customers. Companies that have used this channel successfully: Get CHANNEL 18
  • 26. Community Building Build a community around your company or product. Companies that have used this channel successfully: Get CHANNEL 19
  • 27. 19 Traction Channels: Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Get 1 2 3 4 5 6 7 8 9 10 Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building 11 12 13 14 15 16 17 18 19
  • 28. Traction Book provides startup founders and employees with the framework successful companies have used to find their distribution channels and get traction. We developed this framework with the help of the founders behind several of the biggest companies and organizations in the world: Jimmy Wales Alexis Ohanian Paul English Alex Pachikov Get
  • 29. A STARTUP GUIDE TO GETTING CUSTOMERS Get the Book! GET THE BOOK Learn The Actionable Framework You Can Use to Get Traction