Thought provoking content and other things
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A presentation about a few current consumer trends and how they may apply to charities, covering AR (but not VR), data and AI, transparency and growth hacking.
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Thought provoking content and other things
- 1. “Thought provoking content” and other things Jonathan Waddingham, senior product manager, JustGiving August 2017
- 2. Consumer trends (and one organisational one) AR (but not VR) Data & AI Transparency Growth Hacking
- 3. Augmented Reality & Virtual Reality
- 6. AR is coming in a big way Facebook AR studio Apple AR kit (and Instagram has copied Snapchat filters too)
- 7. When a platform opens up, innovation accelerates https://developers.facebook.com/products/camera-effects/ar-studio/
- 9. Aha and Morten H-ARkit https://www.youtube.com/watch?v=ZBdRAdSosv4 http://www.madewitharkit.com/
- 10. Data & AI
- 11. Great Data Produces Revenue (it helps if you pretend that’s what GDPR means)
- 12. Data receipts Transparency is advisable (and required) https://twitter.com/cgledhill/status/872392716952494081
- 13. Old days – give us yer data
- 14. Now - user can choose how much data to share
- 15. Putting user in control – My Oxfam app
- 17. Putting user algorithm in control Could an algorithm come up with a more appropriate amount? And learn what content will make you go up or down?
- 18. AI – as featured in chatbots
- 19. Chatfuel – chatbot platform https://jonathanwaddingham.com/lessons-from-justhacking-and-building-3- chatbots-in-28-hours-99ca54db5f86
- 20. Machine learning is becoming more accessible But it’s still not *that* accessible to non-techies And yet, it powers so much of the tech we all use every day It takes all of our *big data* and builds models to correlate and predict actions
- 21. The flip side of all that data – using data for “bad”
- 22. Transparency
- 24. GiveDirectly
- 29. It’s not just charities. But… banks too 😱 https://monzo.com/transparency/
- 33. Blockchain & philanthropy - Alice https://alice.si/
- 35. “When each goal is achieved, we will provide evidence to the rough sleeping commissioning team at the Greater London Authority who will independently verify that it’s been achieved. Once this happens, your donation will be released by this crowdfunding platform to St Mungo’s.”
- 36. Blockchain & philanthropy - Disberse http://www.disberse.com/
- 38. Growth hacking & organising for growth
- 39. *Buzzword klaxon* Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. https://en.wikipedia.org/wiki/Growth_hacking
- 40. Growth mindset It’s about how you work as much as what you do
- 41. How we’re organised for growth at JustGiving Three independent teams – Crowdfunding, Fundraising, Individual Giving Product Tech Strategy Marketing
- 42. Each team is cross-functional and self-organised Tech lead Developer Developer SDET (QA) Front end developer Marketing lead Content SEO Product lead Strategy lead Analyst UX designer Visual designer CRM exec PR
- 43. Cross functional teams Flickr: cseward
- 44. What does that mean in practice? Being in control of your own destiny The ability to set and change priorities Send a new email | Add content on social | Make changes to the website | Run a report
- 45. Access to data adds insight to autonomy Every day we share: Total donated Total pages Top pages Month to date
- 46. Communication & transparency Flickr: jonathanharford
- 47. Weekly performance review Top level numbers Analysis of new features Marketing channel performance
- 48. Daily standups “What I did yesterday” “What I will do today” “Any blockers”
- 49. Bi-weekly sprint plans Development work is cut into smaller chunks Release early and often
- 50. Quarterly roadmap planning sessions Inclusive process – every part of team involved Ideas based on business goals Ideas scored by effort & reward Roadmap presented back to the team
- 51. Open communication channels I <3 slack
- 52. Why does this matter? Everyone understands the goal, progress vs goal & how their work fits into bigger picture More motivated and active participants in work Success is celebrated as a team
- 53. Futurelearn – band vs orchestra metaphor http://www.mindtheproduct.com/2017/04/band-not- orchestra-grow-agile-product-team/
- 55. What is agile? Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan http://agilemanifesto.org/
- 56. Applying agile-style methodologies to non-agile teams Regular meetings standups Open communication channels Access to data One clear, shared, goal Understanding impact
- 57. Summary
- 58. Consumer trends (and one organisational one) AR (but not VR) Data & AI Transparency Growth Hacking
Hinweis der Redaktion
- We don’t list corporate values on our website and we’ve never had a brand consultancy conduct a workshop to help define our “brand values”. Yet last week, when we asked the Monzo team “what three words would you use to describe Monzo’s values?” as part of a survey for our blog post on diversity, the most frequently cited word (by far) was transparent.
- Each team has its own management layer responsible for the numbers There’s also a service layer – platform, fintech, but that’s boring
- The point is to give each team the tools to be successful, and not rely on other teams