5. Quirky and different – a shared passion Easy to share Used social media to connect a group of like minded people Charity was prepared to lose a certain amount of control http://icanhaz.com/abus Why did this work?
8. Quirky and different – a shared passion Easy to share Used social media to connect a group of like minded people Became a movement Why did this work?
9. The rise of social media and online fundraising
10. Some context from past trends http://weblogs.hitwise.com/robin-goad/2007/09/facebook_and_charities.html
16. Facebook Connect and JustGiving 1:1 Percentage of sponsors share their donation with Facebook Connect 20% For every person who shares a link using Facebook Connect, one person comes back to JustGiving
26. The results £1,074 Total raised 179 Donations £6 Average donation 10% Donation conversion http://twibbon.com/join/Dogs-Trust-Valentine-Appeal
27. The results 40% 1,682 Existing donors Prospects 21% New donors 39% Anonymous donations http://twibbon.com/join/Dogs-Trust-Valentine-Appeal
28. Did this work? Why did it work? £1,218 13:1 60p Net income inc Gift Aid Return on investment Value per Twibbon? Great existing community Clear call to action Timely – Valentine’s day Easy to add the Twibbon Easy to donate Fun
31. 7 top tips for social media fundraising Pre-existing communities are good – use them Use your supporters’ networks Simple beats complicated Enable as much sharing as possible Ensure content is quirky, different or fun Make it timely – is your appeal relevant? Test your assumptions, and fail fast www.flickr.com/photos/merfam/2155849987
32. Carry on the conversation... Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog Search LinkedIn
Hinweis der Redaktion
People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey
Get the most recent charts
Direct Traffic, Traffic from Facebook, Traffic from Twitter. 40%, 17%, 1%
22 Million in the UK
In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview– 75% of UK adult online population is on Facebook27,815,540 UK facebook users
Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
Monthly Active Users86,2531.2%Daily New Users84726%Total Installed Users676,0470.10%
The web is perfect for enabling the coming together of disparate communities
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People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey