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How people use Facebook and how to help them spread their messages,[object Object],Jonathan Waddingham,[object Object],@jon_bedford,[object Object],Product Manager @JustGiving,[object Object]
2.5%,[object Object],Twitter,[object Object],59%,[object Object],Facebook,[object Object],3%,[object Object],JustGiving.co.uk,[object Object],Referral traffic last month,[object Object]
About JustGiving...,[object Object],11m+ ,[object Object],have helped ,[object Object],over 8000 charities,[object Object],over£700m,[object Object],raised,[object Object]
What we’ll cover,[object Object],How people have used Facebook to campaign & raise money,[object Object],How we’re integrating with Facebook & why it’s important,[object Object],What we’ve learnt and how you can help messages spread,[object Object]
Who’s seen this?,[object Object]
But have you seen this?,[object Object],www.justgiving.com/fbcartoon,[object Object]
Or this?,[object Object],http://just.ly/FBreddit,[object Object]
(which led to this),[object Object],www.justgiving.com/jagregory,[object Object]
Why did they work?,[object Object],The trend was already popular, needed no explanation,[object Object],Was easy to support,[object Object],The communities involved were engaged,[object Object],Connected with a desire for real action,[object Object],Easy to share,[object Object]
This is *not* new,[object Object]
The first big Facebook fundraising campaign,[object Object],www.facebook.com/group.php?gid=32985131033 ,[object Object],www.guardian.co.uk/commentisfree/2008/jun/20/transport.religion ,[object Object],Stated with an article…,[object Object],... followed by a Facebook group,[object Object]
The atheist bus phenomenon,[object Object],www.justgiving.com/atheistbus,[object Object]
Quirky and different – a shared passion,[object Object],Easy to share,[object Object],Used social media to connect a group of like minded people,[object Object],Organisation was prepared to lose a certain amount of control,[object Object],Why did this work?,[object Object],http://just.ly/atheistbus,[object Object]
Rage against the x factor,[object Object],http://bit.ly/inthename,[object Object]
Encouraging fundraising after a download,[object Object],www.justgiving.com/ratm4xmas,[object Object]
Quirky and different – a shared passion,[object Object],Easy to share,[object Object],Used social media to connect a group of like minded people,[object Object],Became a movement,[object Object],Why did this work?,[object Object]
Why is Facebook important to us?,[object Object]
Ways of asking vs ways of donating on JustGiving,[object Object]
How people use Facebook and how to help them spread their messages
So what do we do to help?,[object Object]
http://just.ly/ConnectJG,[object Object],Facebook Connect and JustGiving,[object Object]
Facebook like on JustGiving,[object Object],www.justgiving.com/fbcartoon,[object Object]
Facebook Like buttons and JustGiving,[object Object],61,567,[object Object],Number of likes from 29 September to 4th December,[object Object],26,981,[object Object],Number of visits from links that were liked,[object Object],YAY,[object Object],1 like = 3 visits,[object Object]
You get great stats from Facebook Insights,[object Object],www.facebook.com/insights,[object Object]
You get great stats from Facebook Insights,[object Object]
We even have a *rough* ROI,[object Object],If 6 likes = 1 donation,[object Object],1 like ~ 1/6th of a donation,[object Object],Average donation is £32,[object Object],1 like ~ £5 ,[object Object],£134,000,[object Object]
Traffic has increased from Facebook,[object Object],July  51%,[object Object],November ,[object Object],59%,[object Object]
The JustGiving Facebook app v1,[object Object],735k,[object Object],users,[object Object],http://apps.facebook.com/justgiving,[object Object]
The JustGiving Facebook app v2,[object Object],36k,[object Object],users,[object Object],http://apps.facebook.com/justgivingapp,[object Object]
The JustGiving Facebook app v3 (coming soon),[object Object]
(there’s a Christmas virtual gifts app too),[object Object],http://apps.facebook.com/justgivinggifts,[object Object]
Facebook apps – what we’ve learnt,[object Object],You need to budget not only for build, but for maintenance,[object Object],Facebook’s platform changes frequently (often without warning),[object Object],They must now be optimised for sharing content,[object Object],If you build it, they won’t come,[object Object]
But enough about us,[object Object],http://www.flickr.com/photos/mada299,[object Object]
What you can do today (or tomorrow),[object Object],http://developers.facebook.com/plugins,[object Object]
It is very easy,[object Object]
The SAS use them,[object Object],(no not *that* SAS) ,[object Object],http://www.sas.org.uk/,[object Object]
Not to mention Cancer Research UK,[object Object],http://www.cancerresearchuk.org/,[object Object]
“Social proof” (buzzword bingo),[object Object],http://www.ridekicks.com/,[object Object]
Foursquare does this well too,[object Object],http://foursquare.com/,[object Object]
Plugins are on CNN,[object Object],http://edition.cnn.com/,[object Object]
See what your friends like,[object Object],http://likebutton.me/,[object Object]
How comfortable are your audience with sharing?,[object Object],http://facebookfails.com,[object Object]
Social plugins alone do not a social website make,[object Object],http://xkcd.com/355,[object Object]
A few small takeaways,[object Object],Facebook is being used for campaigning and sharing the things people care about,[object Object],This is not a new trend – it’s what people do,[object Object],Facebook apps are great, but they do need looking after,[object Object],Social plugins are an easy way of adding value and personalisation,[object Object],Look after your users (and their data), some won’t want to share,[object Object]
Carry on the conversation,[object Object],Jonathan Waddingham,[object Object],jonathan@justgiving.com,[object Object],	@jon_bedford,[object Object],	@justgiving,[object Object],http://blog.justgiving.com   ,[object Object],slideshare.net/jwaddingham,[object Object]

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How people use Facebook and how to help them spread their messages

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Hinweis der Redaktion

  1. 22 Million in the UK
  2. Direct Traffic, Traffic from Facebook, Traffic from Twitter. 40%, 17%, 1%
  3. People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey
  4. Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  5. 36k