Presentation from Searchlove London 2012

1. From
Agency
to
In-­‐House

2. Ge3ng
S**t
Done
as
an
In-­‐house
SEO

3. Ge3ng
RCS
Done
as
an
In-­‐house
SEO

4. Ge3ng
RCS
Done
as
an
SEO
Jus>n
Briggs
Head
of
SEO
&
Social,
Big
Fish

5. Jus>n
Briggs
Head
of
SEO
&
Social
Media

6. Biggest
lesson
learned
going
in-­‐house?

7. I
was
a
bad
consultant.

8. Didn’t
have
the
experience
to
fully
empathize
with
my
clients.

10. Average
>me
to
complete
SEO
task:
1.5
years.

13. Relaunching
PlaUorms

17. BoVom
of
Funnel
(Content
Retarge>ng)

18. hVp://jus>nbriggs.org/content-­‐based-­‐retarge>ng-­‐strategy

21. Intelligent
Merchandising

22. hVp://jus>nbriggs.org/handling-­‐internal-­‐tracking-­‐without-­‐cloaking

23. Keyword
Cannibaliza>on

24. hVp://jus>nbriggs.org/impact-­‐of-­‐keyword-­‐cannibaliza>on-­‐beyond-­‐the-­‐seo

25. Haunted Manor:
2013
Lord of Mirrors
$3,000,000+
2013
2013
?
Top Evidence Studios
$2,000,000+
?
$900,000+
PC/Mac
CE
PC/Mac
iOS
Android
Cloud
August
‘11
September
‘11
May
‘12
2013
2013

26. Link
Building

27. Make
It
a
Sure
Thing

28. hVp://robinade.tumblr.com/post/21055825462/third-­‐set-­‐of-­‐avengers-­‐dresses-­‐you-­‐can-­‐see-­‐the

30. Temporal
Events
For
Causes

33. Get
Community
Buy
In

35. Also
built
rela>onship
with
geek
and
feminist
writers.
Asked
if
they’d
help
spread
the
word.
(Send
outreach
emails.)

36. Support
The
Cause
(Formally
and
Informally)

38. Acquired
more
links
for
GGC
than
Big
Fish

40. The
Asset
&
Interview
Tac>c

44. Create
Great
Products

46. This
guy
made
Bioshock.

47. Cau>on:
Nega>ve
side-­‐effects
of
awesome
products

49. There
is
even
an
adult
star
who
blogged
about
our
games

50. Sorry
for
those
links
MaV…
but
they’re
actually
legit.

51. Create
Sneak
Peeks

53. Create
Serendipity

54. How
Bruce
Campbell
got
me
links.

55. Take
Your
RCS
Offline

61. Always
Have
a
Landing
Page

63. Have
Fun

67. Scholarship

68. Stop
doing
this
like
spam.

69. Never
asked
for
this.
Link
earning.

70. Be
Great
to
Your
Community

75. Thanks!
Ques>ons?