David Mannheim of User Conversion, a Conversion Rate Optimization agency based in the UK, walks through using FullStory's search and session replay to discover opportunities for optimizing conversions on client websites. Includes methodology, detailed process, and a case study. What is session replay? Session replay is the ability to replay user sessions on your website. Watching user sessions is a powerful way to discover opportunities to improve the customer experience. You can see just what’s working—and what’s not. Identifying problems in the customer experience online is the first step to improving conversion rates. However, to use session replay for conversion rate optimization (CRO), you need a way to organize sessions to identify trends and opportunities. This webinar will show you how a top CRO agency uses session replay to aid their work. About the Webinar Join Justin Owings (FullStory) and David Mannheim (User Conversion) as they provide a step-by-step “how-to” workshop using User Conversion’s session replay methodology—all done with actual examples from User Conversion’s CRO client work. What You’ll Learn How to use “frustration metrics” to diagnose conversion problems How to organize and prioritize insights from session recordings How to form and test new hypotheses from session recordings