The rise of on-demand apps and trends shaping the generation that doesn’t want to wait
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This document discusses the rise of on-demand apps and the on-demand generation. It notes that the on-demand generation wants entertainment, information, and knowledge instantly and at their fingertips. It also discusses economic trends like the sharing economy and how everything is moving online, becoming personalized, and accessible on the go. Specific on-demand apps like Uber and Gojek are discussed that have seen huge growth in various cities and countries by fulfilling immediate consumer demands. The document emphasizes that marketers must be flexible, responsive, and personalize the customer experience in order to succeed with the on-demand generation.
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The rise of on-demand apps and trends shaping the generation that doesn’t want to wait
- 1. The on-demand generation digital startup trends
- 3. yesterday
- 4. yesterday
- 5. yesterday
- 6. yesterday
- 7. yesterday
- 8. today…
- 9. …all my trouble seems so far away
- 10. amazing apps that make our life easier
- 12. #mager welcome
- 13. The on-demand generation generation that doesn’t want to wait for anything. they get their entertainment, information and knowledge truly in an on-demand format. the world is at their fingers.
- 15. economic activity created by digital marketplaces that fulfil consumer demand via immediate access to and convenient provisioning of goods and services on-demand economy
- 17. sharing economy
- 18. consumer trends everything goes online everything goes personal everything are on the go source: marketeers, march 2012
- 19. RISE OF The app store
- 24. RISE OF mobile devices number of mobile phone users in indonesia 2012-2018
- 25. RISE OF mobile devices number of smartphone users in indonesia 2012-2018
- 31. $40 billion (as of dec 2014) 50k new drivers JOINED EVERY MONTH 20% OF EVERY FARE GOES TO UBER 266 CITIES ACROSS 54 COUNTRIES $10 billion (EXPECTED REVENUE IN 2015) VALUE GROWTH COMMISION LOCATIONS SUCCESS DIVERSIFICATION marketing stunts UBER EATS UBER BUKA, FROM UBER WITH LOVE, UBER super CAR
- 38. #gojekinaja
- 39. 400K DONWLOAD 10k DRIVERS 20% OF EVERY FARE GOES TO UBER 4 CITIES JABODETABEK, BANDUNG, SURABAYA, BALI APPS GROWTH COMMISION LOCATIONS DIVERSIFICATION INSTANT COURIER, SHOPPING, GO-FOOD
- 49. Sekilas tentang HappyFresh: Pengantaran Grocerydalam waktu 1 Jam Berbasis Aplikasi mobile Kurir profesional kami mengantarkan pesanan anda satu jam berikutnya atau kapan pun sesuai keinginan anda Lakukan penilaian terhadap pelayanan kami sebelum melakukan pemesanan lagi PILIH ANTAR NILAI & ULANGI Memilih produk di aplikasi HappyFresh dari smartphone anda – dengan beberapa klik BELANJA Personal shopper memilih produk berkualitas terbaik Strictly private and confidential
- 50. Pengalaman terbaik pengguna smartphone dalam berbelanja online, mulai dari memilih toko sampai memonitor pengantaran pesanan PILIH TOKO PILIHAN ANDA Temukan toko terdekat pilihan anda dan mulai berbelanja. MULAI BERBELANJA Pilih berbagai macam produk dan tambahkan ke dalam keranjang belanja anda. PENGANTARAN & PEMBAYARAN Pilih slot waktu yang sesuai dengan jadwal anda dan lakukan pembayaran. DETAILPRODUK Gambar produk beresolusi tinggi untuk memberikan pengalaman layaknya berada di dalam toko.
- 53. lesson for marketer from on-demand generation 1. be flexible 2. be responsive 3. be personal
- 54. innovate or die tom peters
- 55. adapt or die money ball
- 56. thank you