The document discusses the concept of micromedia and microcontent in digital environments. It defines microcontent as small, self-contained units of information that can be easily reused and remixed. Micromedia refers to media environments characterized by low-fidelity, low-resolution content consumed on mobile devices. The document outlines six design principles for micromedia applications: perceived simplicity, point of presence, openness, the flow, periphery/casuality, and being gesture-driven.

1. Designing for the Microcosmos Martin Lindner ARC Research Studios Austria Studio eLearning Environments Human-centered Design for 'Casual' Information and Learning in Micromedia Environments

2. RESEARCH www.microlearning.com RESEARCH

3. www.microlearning.org

4. DEVELOPMENT www.knowledgepulse.com DEVELOPMENT

5. www.knowledgepulse.com

6. “ The Solution for Information Overload ?

7. More Information, More Information, delivered and experienced in different ways.” Lee Bryant (www.headshift.com)

8. “ Humanising the Enterprise through Ambient Social Knowledge.” Humanising Learning through an Ecological Approach to Digital Media.

9. Information System Design Learning Experience Design Designing the subject position of the human user.

10. The Supermodern Subject ?

11. What is Human-centered design in the age of “supermodernity”, when the structure of center-periphery itself is vanishing? A A A A A A A A A A a “ In the new digital media environment, the position of the subject seems paradoxical: Empowered like never before, inflated like never before, overwhelmed like never before.“ Marc Augé (1994)

12. ?

13. Subject Position (last millenium)

14. MICROSOFT OFFICE FILES & DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS Subject Position (last millenium)

15. MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded MULTITASKING ATTENTION DEFICIT TRAIT LIFE INTER-RUPTED

16. MICROCONTENT discovered in 2001 The Microcontent Office MICROTASKING CONTINUOUS PARTIAL ATTENTION

17. A New Subject Position

18. “ There is a world of difference between the modern home environment of integrated electric information and the classroom.” Marshall McLuhan (1967):

19. E-learning: „The Ideal Classroom“ …

20. … and the Ideal Office

21. The Ideal of E-learning

23. “ Did you hear? e-Learning is Dead. That's right... dead. Shot down in the prime of its life. Six feet under. Kaput.“ Jay Cross (2003) The man who had coined the term in 1998

24. „ Google Learning“

25. Personal Learning 2.0 Environment

26. “ Men are suddenly nomadic gatherers of knowledge , … informed as never before, free from fragmentary specialism as never before – but also involved … as never before.” Marshall McLuhan (1964):

27. Medium, not MEDIA

28. Medium, not MEDIA Medium morphing into Media

29. “ Media is no longer something we do …

30. … but something we become part of.”

31. MICROMEDIA is … Here & Now Always On, 24/7 Sensurround, Multimedia A Chain Reaction of Small Perceptual Shocks A Total and Immersive Field

32. Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com

33. Microchunks result from the “unbundling of traditional media goods” like news, albums, books … [and courses]. www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.

35. Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’. More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net

36. … but why would people want to play games on a tiny phone screen? or texting? or moblogging?

37. Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.” www.manovich.net

38. Lev Manovich (2000), Macromedia and Micro-media Micromedia will not go away: “ Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net

39. MICROCONTENT

40. “ We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet.“ Anil Dash, 2002 Introducing the Microcontent Client

41. … memes : replicating units of cultural information

42. Microcontent is a virus

43. self-contained the smallest units of meaning / communication that can stand for itself elementary individually addressable to be easily re-used and re-mixed appropriate media format appropriately formatted to work as building blocks in different cultural patterns and individual mindsets Dash‘s microcontent definition (paraphrase): Human processed information

44. self-contained [some relation to object-oriented programming] elementary individually addressable to be easily re-used and re-mixed appropriate data format appropriately formatted for integration in different applications and services Dash‘s microcontent definition (paraphrase): Computer processed information

45. The evolution of microcontent is a complex feedback phenomenon – it can not be reduced neither to software nor to humans

46. User-generated Content

47. In micromedia environments, knowledge takes on the form of clouds. (Microcontent being something like small drops of vapor.) “ Personal Info Cloud ” Thomas Van der Wal, 2005 www.vanderwal.net

48. „… all kinds of information chunks in our digital life take on the form of digital lifestreams“, “ leaving behind a stream-shaped cyberbody, like an aircraft's contrail , as we go” David Gelernter, 2000: The Second Coming – A Manifesto

49. Microcontent Ecology Cycle drops flow pools clouds

50. PERCEIVED SIMPLICITY POINT OF PRESENCE OPENNESS THE FLOW GESTURE-DRIVEN PERIPHERY / CASUALITY 6 Design Principles for Micromedia Applications

52. POINT OF PRESENCE

53. The Blank Page of the Mind o ?

56. PERCEIVED SIMPLICITY

60. Aesthetical quality: Interface structures have to be perceived as simple in a complex media environment.

61. OPENNESS

64. OPENNESS OPEN SPACE

65. OPEN SPACE

66. SPACE

67. PERIPHERY / CASUALITY

69. www.yiibu.com Mobile content to enhance your everyday moments During idle moments on the subway, in-between meetings, or running to soccer practice—mobile devices are increasingly becoming an integral part of our lives. Yiibu creates small lifestyle and learning applications for those 'in-between-moments' you spend with your mobile devices.

70. www.yiibu.com

71. www.vocel.com

72. www.vocel.com

73. THE FLOW

76. THE FLOW

77. THE FLOW

78. THE FLOW

79. THE FLOW

80. OPENNESS

81. THE FLOW

82. „ GESTURE-DRIVEN “

83. „ GESTURE-DRIVEN “

84. „ GESTURE-DRIVEN “

85. Thank You. ARC Research Studios Austria Studio eLearning Environments

86. E-learning 1: The Blackboard ® Classroom

87. Thank You. Martin Lindner ARC Research Studios Austria Studio eLearning Environments