2. introduction
I regularly speak at conferences and seminars, on a variety of topics.
These include the following:
••Agile Management
••Software Development
••Personal Development
••Systems Thinking
••Social Media
••Creative Networks
The places where I am invited to speak are usually all over the world.
My talks are always fun, inspiring, and well-rehearsed.
My presentation materials are hand-crafted and well-designed.
The evaluations for my talks are consistently high.
I am able to turn many different topics into professional and
enjoyable sessions. These can last for 30, 60, or 90 minutes. Or, if
you want, I can lead workshops of 3 to 4 hours on any of the topics
listed above.
If you want to know more, contact me, and tell me what you would
like me to talk about.
3. biography
Jurgen Appelo calls himself a creative networker.
But sometimes he’s a writer, speaker, trainer,
entrepreneur, illustrator, manager, blogger, reader,
dreamer, leader, freethinker, or… Dutch guy.
Since 2008 Jurgen writes a popular blog at www.
noop.nl, covering the creative economy, agile
management, and personal development. He is the
author of the book Management 3.0, which describes
the role of the manager in agile organizations.
And he wrote the little book How to Change the
World, which describes a supermodel for change
management. Jurgen is CEO of the business
network Happy Melly, and co-founder of the Agile
Lean Europe network and the Stoos Network.
#3
#6
#32+35
After studying Software Engineering at the
Delft University of Technology, and earning his
Master’s degree in 1994, Jurgen Appelo has busied
himself starting up and leading a variety of Dutch
businesses, always in the position of team leader,
manager, or executive.
Nowadays he works full-time managing the
Happy Melly ecosystem, developing innovative
courseware, books, workshops, and events. But
sometimes Jurgen puts it all aside to spend time
on his ever-growing collection of science fiction
and fantasy literature, which he stacks in a selfdesigned book case. It is 4 meters high.
on the world’s Top 200 Agile Blogs:
agilescout.com/top-agile-blogs-200
on the world’s Most Influential People in Agile:
www.infoq.com/news/2012/04/agile-influential-people
on the world’s Top 100 Agile Books:
www.noop.nl/2013/08/top-100-agile-books-edition-2013.html
Entrepreneur of the Year 1999 (Netherlands, VNO-NCW)
www.nieuwsbank.nl/inp/1999/12/1215R099.htm
70 / 100 score on Klout
klout.com/jurgenappelo
4. management 3.0
book
eme
» www .man age men t30 .com /ma nag
When organizations adopt agile
software development, not only
developers and project managers
need to learn new practices.
Development managers and team
leaders must also learn a different
approach to leading and managing
organizations.
nt3 0 «
5. How to Change
the World
book
o-c
» www .man age men t30 .com /ho w-t
How do I deal with my crappy organization? I like my
work but I don’t like what our management is doing. How
do I deal with it? Well, that’s easy. You have three options:
1) Ignore it.
2) Quit your job.
3) Learn about change management.
This booklet for those who choose option 3.
writes the blog noop.nl,
vers Agile management,
improvement, and personal
ment. He is the author of
Management 3.0, which
s the role of the manager in
ganizations. And Jurgen is
eaker who is regularly invited
t business seminars and
ces around the world.
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o
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färdigheter ;), som står inför en
skrämmande uppgift att faktiskt
få organisationen att använda en
bättre utvecklingsmetodik, var
detta tydligt skrivet och ganska
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som regelbundet bjuds in att
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och Jurgen är också en talare
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eller...
“den här är en bra och
snabbläst bok som tar ett
antal existerande verk och
mixar om dem till någonting
gripbart och direkt.”
zAn
chefens roll i agila organisationer.
tJA, det är enkelt
“läste ut @jurgenappelos minibok
om hur man förändrar världen. det
ząd
management 3.0, som beskriver
Hur skA JAg HAnterA det?
är
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s
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logia de utilizar uma
melhor
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appelo
Hur man
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förändringsHAntering 3.0
6. Management 3.0
Workout
book
nt
» ww w. ma na ge me
Management Workout will be a book with
actionable management advice. Practical
things that people can do next Monday
morning, in order to grow an organization
that is fit and healthy. And not only
managers, but everyone who is concerned
about the management of an organization.
Because the whole organization should
participate in the workout.
30 .c om /w or ko ut
s«
7. Champfrogs:
moving people to action
tants
60 minutes
Duration: 45 - agers, employees, coaches, consul
Audience: man
speech
The number one issue that employees
in agile organizations struggle with is
“organizational culture”. The biggest
challenge that managers of agile
organizations struggle with is “change
management”. It turns out that this is
actually the same problem. Changing an
organization’s culture, by changing people’s
behaviors, is most successful when you
target people’s intrinsic desires.
Using his own “champfrogs” model for
intrinsic motivation, and with plenty of
experience in social networks, Jurgen
Appelo shows how you can get any colleague
or customer to do what you want. ;-)
“Saw @jurgenappelo
speak
recently.
Really liked the
theme of personal
responsibility in his
presentation.
Good stuff.”
Mike MacDonagh
8. Blueprint for a
Tribal Business
» www .slid esh are .net /ju rge nap
pel
o«
Happy Melly is a company built as
a network of entities, connected
through a Constitution, with
regular gatherings on Skype. The
network is led by a CEO who can
be voted out any time. The only
way for him to stay on top is to
keep everyone’s trust. Every day.
speech
inutes
Duration: 45 - 60 m entrepreneurs,creative workers
ers,
Audience: manag
Does a company really need a head office?
The new organizational structure of the 21st
century is the network, not the hierarchy.
And the focus of management should be on
leadership, not governance. But how can you
organize this?
“@jurgenappelo is a brilliant
speaker! Enjoyed every minute
of his session :o)”
Henrik Kniberg
HAPPY mellY
“Jurgen did a fantastic inspiring and interesting speech, which
brought perspective to our internal ways or working in Nordea. I would
recommend him any day, if you are looking for fun and inspiring input.”
Michael Poulsen, Nordea
9. Let’s Help Melly
pel
» www .slid esh are .net /ju rge nap
o«
speech
Duration: 45 - 60 minutes
Audience: managers, employees, coaches, consultants
Many people in the world don’t really like their jobs. And most
organizations are not healthy. They are badly prepared for
increasing complexity and changing environments. Complexity
thinking suggests we should seek a diversity of conflicting
perspectives. It explains that organizations need experiments. And
it says most innovation happens by stealing and tweaking existing
ideas. What organizations need is a “management workout”.
This session offers some practices that make
employees happier and your organization
healthier, using complexity thinking.
10. How to Change
the World
pel
» www .slid esh are .net /ju rge nap
o«
h
speec
minutes
Duration: 45 - 60ers, employees, coaches, consultants
Audience: manag
“How do I make my managers more Agile?”
“How do I convince people to start learning?”
“How can I make customers more cooperative?”
When transforming organizations and other social systems we
encounter obstacles. These obstacles often involve changing
other people’s behaviors. Of course, we cannot really make people
behave in a different way. But… we can certainly try!
Quotes
This session is about
Change Management 3.0,
a new change management
“super model”.
“This
presentation
is
simply awesome - visually
appealing and the content
is a compelling read. I wish
there was a way to mandate
that this presentation should
be part of every manager’s
required training!!”
Prem Ranganath
“@jurgenappelo giving by far the most entertaining
session of #Agile2012 on Changing the World”
Aaron Lindsey
11. Management 3.0
s
» www .man age men t30 .com /ev ent
An estimated number of 2,000 people attended a Management 3.0 course since
our kick-off in 2011. There have been 175 Management 3.0 courses between
March 2011 and June 2013, which is an average of 6 courses per month.
In total, the course has been organized in 78 different cities in 35 countries on
4 continents by 32 licensed facilitators. The participants rate the course with a
9 or 10 in 62% of the cases.
audience
audience
Practices for Creatives &
Knowledge Workers
Can I help my co-workers to take
responsibility and hold them
accountable for their work
?
Lots of ideas to try with my team to get to know
them better and improve our work.
Mattia Battiston, Software Developer, Italy
Practices for Line Managers &
Team Leaders
Our workshops and courses are created to share ideas and experiences
from innovative organizations with modern management and
leadership practices. Don’t wait while your team members leave all
difficult problems for you to solve. Join a Management 3.0 event now!
Can we delegate work to self-organizing teams while
still maintaining a sense of control
?
Our workshops and courses are created to share ideas and experiences
from innovative organizations with modern management and
leadership practices. Don’t wait while the organization is slowly but
steadily destroying itself. Join a Management 3.0 event now!
Can I help our old-fashioned managers to introduce
some 21st century leadership practices
Can we motivate team
members to develop
products that by their nature
are not very exciting
?
management30.com
management30.com
topic
topic
Learn How to
Energize People
How can we keep or increase motivation and passion
Learn How to
Develop Competence
?
How can we develop people’s competences and skills
?
Intrinsic motivation is the reason people get out of bed
in the morning. Since people are the most important
parts of an organization, managers must do all they
can to keep people active, creative, and motivated.
You will learn about the difference between extrinsic
vs. intrinsic motivation, the ten intrinsic desires,
and common techniques for understanding what is
important to the people in your teams, such as oneon-one meetings, personal assessments, the 12 most
important questions, and 360 degree evaluations.
How can we
compensate people
in a fair way
?
How can we keep or increase
engagement and energy
management30.com
?
Competence development is key when it comes to doing a good job. Teams are only
able to achieve their goals if team members are capable enough, and managers must
therefore contribute to the development of competence. You will learn how and when to
apply the seven approaches of competence development, how to measure progress in a
complex system, the effect of sub-optimization, and several tips for useful metrics.
management30.com
?
«
14. Customers
& Feedback
“Superb Presentation.
Very important content.”
“Very creative examples
and good content.”
“Very useful best practices.
Good food for thought.”
“Excellent. No wonder this guy is
one of the top 10 speakers on Agile.”
“Great session on management.
Learned a lot about building teams.”
15. Contact
genap
» w w w .j u r
p e l o .c o m /c
»
ontact «
ww w.n oo p.n l «
I speak at many conferences and seminars.
If you’re looking for a keynote speaker, or just
someone who can engage a room full of people, why
don’t you hire me? According to my audiences, my
sessions are “creative, passionate, clear, and funny.”
I look forward to discuss with you the possibility of
inspiring your colleagues or conference attendees.
“Good slides. Interactive presentations
and real-life anecdotes from the industry.”
“Very very nice. I enjoyed it and learned a lot.