Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
Now, we’ll be releasing the global findings
Over the next few months, but I took a deep dive
Into the NA research and wanted to share
This with you. - ”This year, we looked at some new things
(how effective are you at measuring ROI, how frequently do you publish content...
if you have a content marketing strategy is it DOCUMENTED?
How closely does it guide your efforts?”
The produce more Content on average daily to
multiple per week original content
Versus
Less than one per month or monthly