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The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
sodahead.com
38%
@JoePulizzi |
@JoePulizzi |
Effective 
Content Marketers 
Ineffective 
Content Marketers
Closely 
Follow 
The 
Strategy
CRITICAL: 
→ Documented Content 
Marketing Strategy 
→ Follow It Consistently
STRUCTURE 
→ Independent Unit 
→ Separate Department 
→ Organized in a Silo
Effective 
Content Marketers 
Ineffective 
Content Marketers
METRICS: 
→ 8X More Successful 
→ More Metrics (6 versus 4) 
→ Less Emphasis on 
Web Traffic
BUDGET 
→ Effective = 37% 
→ Ineffective = 16%
BUDGET 
All Content Marketers 
→ Effective = 37% 
Plan on Spending 
→ Ineffective = 16% 
More Next Year
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
• CMO Gas Station Example
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Create Your Mission 
Statement: 
- Defined Audience 
- Deliver 
- Outcome 
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
@JoePulizzi |

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The Evolution of Content Marketing and How to Start with Strategy

Hinweis der Redaktion

  1. Content marketing effectiveness
  2. Chart of how many this is X%
  3. Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
  4. Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
  5. Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
  6. The produce more Content on average daily to multiple per week original content Versus Less than one per month or monthly
  7. Bar chart – 37% versus 16%
  8. Bar chart – 37% versus 16%