The Evolution of Content Marketing and How to Start with Strategy
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Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.
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The Evolution of Content Marketing and How to Start with Strategy
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- 17. 38%
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- 20. Effective Content Marketers Ineffective Content Marketers
- 21. Closely Follow The Strategy
- 22. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
- 23. STRUCTURE → Independent Unit → Separate Department → Organized in a Silo
- 24. Effective Content Marketers Ineffective Content Marketers
- 25. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
- 26. BUDGET → Effective = 37% → Ineffective = 16%
- 27. BUDGET All Content Marketers → Effective = 37% Plan on Spending → Ineffective = 16% More Next Year
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- 46. Create Your Mission Statement: - Defined Audience - Deliver - Outcome @JoePulizzi |
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Hinweis der Redaktion
- Content marketing effectiveness
- Chart of how many this is X%
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- The produce more Content on average daily to multiple per week original content Versus Less than one per month or monthly
- Bar chart – 37% versus 16%
- Bar chart – 37% versus 16%