Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
1 of 57

The Evolution of Content Marketing and How to Start with Strategy

36

Share

Download to read offline

Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Editor's Notes

  • Content marketing effectiveness
  • Chart of how many this is X%
  • Now, we’ll be releasing the global findings
    Over the next few months, but I took a deep dive
    Into the NA research and wanted to share
    This with you. - ”This year, we looked at some new things
    (how effective are you at measuring ROI, how frequently do you publish content...
    if you have a content marketing strategy is it DOCUMENTED?
    How closely does it guide your efforts?”

  • Now, we’ll be releasing the global findings
    Over the next few months, but I took a deep dive
    Into the NA research and wanted to share
    This with you. - ”This year, we looked at some new things
    (how effective are you at measuring ROI, how frequently do you publish content...
    if you have a content marketing strategy is it DOCUMENTED?
    How closely does it guide your efforts?”

  • Now, we’ll be releasing the global findings
    Over the next few months, but I took a deep dive
    Into the NA research and wanted to share
    This with you. - ”This year, we looked at some new things
    (how effective are you at measuring ROI, how frequently do you publish content...
    if you have a content marketing strategy is it DOCUMENTED?
    How closely does it guide your efforts?”

  • The produce more Content on average daily to
    multiple per week original content
    Versus
    Less than one per month or monthly
  • Bar chart – 37% versus 16%
  • Bar chart – 37% versus 16%
  • ×