SlideShare ist ein Scribd-Unternehmen logo
1 von 104
Downloaden Sie, um offline zu lesen
RETHINKING MARKETING
How CMOs Are Building Media Companies Within
Their Marketing Departments
Joe Pulizzi
Founder, Content Marketing Institute
(A UBM COMPANY)
THERE IS ONE KEY
TO A SUCCESSFUL
PRESENTATION
EXPECTATION IS
THE ROOT OF
ALL HEARTACHE
William Shakespeare
@JoePulizzi #MKTGNATION
ONE
@JoePulizzi@JoePulizzi #MKTGNATION
@JoePulizzi #MKTGNATION
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
JEFF ROHRS CHANNELS SLIDE EXAMPLE
Courtesy Jeff Rohrs
Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing information and
build audiences.
@JoePulizzi
SUCCESS RATE
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
• ARROW’S SLIDES
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
STEP 1:
BUILD AN AUDIENCE
STEP 2:
MONETIZE IT
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
SWEET SPOT
K N OW L E D G E / S K I L L
PA S S I O N /
C U S TO M E R PA I N P O I N T
@JoePulizzi #MKTGNATION
The Furrow
By John Deere
CASE STUDY
#MKTGNATION
FARMERS
A G R I C U LT U R E / T E C H
O P E R AT I O N A L
C H A L L E N G E S
O N A FA R M
@JoePulizzi #MKTGNATION
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
100 YouTube Subscribers
January, 2012
ANN REARDON
3+ Million Subscribers
March, 2017
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
EVERYONE STOPS AT
THE SWEET SPOT…
HARDLY ANYONE TILTS
THE CONTENT.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
AUDIENCE F O O D S C I E N T I S T E D U C AT I O N
@JoePulizzi
I M P O S S I B L E F O O D
C R E AT I O N S
CONTENT TILT
CREATE A
CONTENT MARKETING
MISSION STATEMENT
Indium Corp.
Blogs
CASE STUDY
@JoePulizzi #MKTGNATION
Indium
Corporation
CASE STUDY
@JoePulizzi #MKTGNATION
CASE STUDY
@JoePulizzi #MKTGNATION
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
#MKTGNATION
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
(1) Content Type
(1) Main Platform
Long Period of Time
Consistent Delivery
THE BASE
CASE STUDY
@JoePulizzi
Copyblogger
#MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
ONE CONTENT TYPE
One Platform
Consistent Delivery
OVER TIME (12+ MONTHS)
#MKTGNATION
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
Facebook
CASE STUDY
@JoePulizzi #MKTGNATION
Google+
CASE STUDY
@JoePulizzi #MKTGNATION
@JoePulizzi
FOCUS ON SUBSCRIBERS
AS A KEY METRIC
#MKTGNATION
CASE STUDY
@JoePulizzi
Copyblogger
#MKTGNATION
@JoePulizzi
YAY!
BOO!
#MKTGNATION
@JoePulizzi
@JoePulizzi
MUST HAVES
Amazing E-Newsletter
Exchange of Value
(Ebook, Research Report, Etc.)
#MKTGNATION
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
THE
CONTENT INC.
MODEL
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
MARKETING SHOULD BE A
PROFIT CENTER
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
• Advertising
• Subscriptions
• Content Services
Arrow Revenue Model
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
• Advertising
• Subscriptions
• Syndication
RBMH Revenue Model
@JoePulizzi
UNDER THE HOOD:
CONTENT MARKETING INSTITUTE
#MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
UNDER THE HOOD:
CONTENT MARKETING INSTITUTE
2010 Revenues - $75,000
2015 Revenues - $10+ million
#MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi #MKTGNATION
@JoePulizzi #MKTGNATION
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi #MKTGNATION
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
@JoePulizzi
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
The Furrow
By John Deere
@JoePulizzi
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center
@JoePulizzi
CREATE VALUE
FOR YOUR AUDIENCE FIRST
THEN
YOU CAN EXTRACT VALUE
@JoePulizzi
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify after building the audience
• What do your subscribers do differently?
• Diversify Revenue Streams
@JoePulizzi
TAKEAWAYS
• Set Your Goals for Sales, Savings or
Sunshine
• Why Are You Using Each Channel?
• Focus On the Reader’s Outcome
• Create the Content Mission Statement
• One Content Type, One Main Channel Per
Audience
• Need an amazing E-Newsletter
and remarkable download
• Don’t Build Your House on Rented Land
• What do your subscribers do differently?
• Think About Buying vs. Building
• BE PATIENT!!!
TheStoryofContent.com
ONE
@JoePulizzi@JoePulizzi
Thank You!
@JoePulizzi
For Book & Podcast visit
Content-Inc.com
Joe Pulizzi
joe@contentinstitute.com

Weitere ähnliche Inhalte

Was ist angesagt?

A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing Norge
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaJoe Pulizzi
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed  5 ways to crush on a platform presentationMichelle Kempner, BuzzFeed  5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentationHilary Ip
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaJoe Pulizzi
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketingdmadetroit
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match Spredfast
 
You Call That Content?
You Call That Content?You Call That Content?
You Call That Content?Spredfast
 
Create Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCreate Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCision
 
10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & EvernoteHootsuite
 

Was ist angesagt? (18)

A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)What Marketers Need to Do to Survive the Pandemic (PCMA)
What Marketers Need to Do to Survive the Pandemic (PCMA)
 
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedriftContent Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
Content Marketing – Hvordan bygge et stort publikum og en vellykket bedrift
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
 
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed  5 ways to crush on a platform presentationMichelle Kempner, BuzzFeed  5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentation
 
Best Practices in Content Marketing - Australia
Best Practices in Content Marketing - AustraliaBest Practices in Content Marketing - Australia
Best Practices in Content Marketing - Australia
 
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content MarketingOctober 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
October 2013 dmaDetroit Luncheon - Joe Pulizzi - Content Marketing
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match
 
You Call That Content?
You Call That Content?You Call That Content?
You Call That Content?
 
Create Better Brand Content…All Year Long
Create Better Brand Content…All Year LongCreate Better Brand Content…All Year Long
Create Better Brand Content…All Year Long
 
10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote
 

Ähnlich wie Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziCision
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatJoe Pulizzi
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Joe Pulizzi
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziChicago AMA
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteJoe Pulizzi
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoJoe Pulizzi
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision
 
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 20137 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013Joe Pulizzi
 
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Manta
 
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive
 
Mid-Year Content Marketing Checklist
Mid-Year Content Marketing ChecklistMid-Year Content Marketing Checklist
Mid-Year Content Marketing ChecklistAtomic Reach
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14Joe Pulizzi
 

Ähnlich wie Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center (20)

Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
 
Go Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe PulizziGo Epic with Content! Six Insights from Joe Pulizzi
Go Epic with Content! Six Insights from Joe Pulizzi
 
Getting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse GrowerGetting Started with Content Marketing - Workshop for Greenhouse Grower
Getting Started with Content Marketing - Workshop for Greenhouse Grower
 
Small Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to GreatSmall Business Content Marketing Workshop - Good to Great
Small Business Content Marketing Workshop - Good to Great
 
Good to-great
Good to-greatGood to-great
Good to-great
 
Ektron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic ContentEktron Synergy 2014 - The Power of Epic Content
Ektron Synergy 2014 - The Power of Epic Content
 
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
Epic Content Marketing - Six Insights - Richmond AMA American Marketing Assoc...
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe Pulizzi
 
Unlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 KeynoteUnlocking Your Content's Potential #ICC2014 Keynote
Unlocking Your Content's Potential #ICC2014 Keynote
 
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA ColoradoEpic Content Marketing to Drive Your B2B Business - BMA Colorado
Epic Content Marketing to Drive Your B2B Business - BMA Colorado
 
Cision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe PulizziCision Webinar: Epic Content Marketing With Joe Pulizzi
Cision Webinar: Epic Content Marketing With Joe Pulizzi
 
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 20137 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
 
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
 
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
 
Mid-Year Content Marketing Checklist
Mid-Year Content Marketing ChecklistMid-Year Content Marketing Checklist
Mid-Year Content Marketing Checklist
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW145 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
 

Mehr von Joe Pulizzi

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersJoe Pulizzi
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTJoe Pulizzi
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native AdvertisingJoe Pulizzi
 

Mehr von Joe Pulizzi (12)

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book Publishers
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native Advertising
 

Kürzlich hochgeladen

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 

Kürzlich hochgeladen (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 

Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Hinweis der Redaktion

  1. Update with new cover from visual brand deck.
  2. Update with new cover from visual brand deck.