SlideShare ist ein Scribd-Unternehmen logo
1 von 84
Downloaden Sie, um offline zu lesen
How to Generate Direct
Revenue from Your
Marketing Program
Joe Pulizzi
Founder, Content Marketing Institute
THERE IS ONE KEY
TO A SUCCESSFUL
PRESENTATION
ONE
JEFF ROHRS CHANNELS SLIDE EXAMPLE
Courtesy Jeff Rohrs
2017
Content Marketing
Instead of communicating through
someone else’s channel, we create
and distribute
our own amazing information and
build audiences.
SUCCESS RATE
STEP 1:
BUILD AN AUDIENCE
STEP 2:
MONETIZE IT
How to Generate Direct Revenue from Your Marketing Program
THE
CONTENT INC.
MODEL
THE
CONTENT INC.
MODEL
SWEET SPOT
K N OW L E D G E / S K I L L
PA S S I O N /
C U S TO M E R PA I N P O I N T
The Furrow
By John Deere
CASE STUDY
FARMERS
A G R I C U LT U R E / T E C H
O P E R AT I O N A L
C H A L L E N G E S
O N A FA R M
THE
CONTENT INC.
MODEL
100 YouTube Subscribers
January, 2012
ANN REARDON
3+ Million Subscribers
September, 2017
How to Generate Direct Revenue from Your Marketing Program
EVERYONE STOPS AT
THE SWEET SPOT…
HARDLY ANYONE TILTS
THE CONTENT.
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
AUDIENCE F O O D S C I E N T I S T E D U C AT I O N
I M P O S S I B L E F O O D
C R E AT I O N S
CONTENT TILT
CREATE A
CONTENT MARKETING
MISSION STATEMENT
Exxon Mobil Corporation is committed to being
the world's premier petroleum and
petrochemical company. To that end, we must
continuously achieve superior financial and
operating results while simultaneously adhering
to high ethical standards.
Indium Corp.
Blogs
CASE STUDY
Indium
Corporation
CASE STUDY
CASE STUDY
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
THE
CONTENT INC.
MODEL
(1) Content Type
(1) Main Platform
Long Period of Time
Consistent Delivery
THE BASE
CASE STUDY
Copyblogger
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
ONE CONTENT TYPE
One Platform
Consistent Delivery
OVER TIME (12+ MONTHS)
THE
CONTENT INC.
MODEL
Facebook
CASE STUDY
Google+
CASE STUDY
FOCUS ON SUBSCRIBERS
AS A KEY METRIC
CASE STUDY
Copyblogger
YAY!
BOO!
@JoePulizzi
MUST HAVES
Amazing E-Newsletter
Exchange of Value
(Ebook, Research Report, Etc.)
THE
CONTENT INC.
MODEL
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
THE
CONTENT INC.
MODEL
How to Generate Direct Revenue from Your Marketing Program
MARKETING, FOR NON-
PROFITS, SHOULD BE A SELF-
SUSTAINING PROFIT CENTER
How to Generate Direct Revenue from Your Marketing Program
• ARROW’S SLIDES
• Advertising
• Subscriptions
• Content Services
Arrow Revenue Model
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
@JoePulizzi
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
The Furrow
By John Deere
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
How to Generate Direct Revenue from Your Marketing Program
CREATE VALUE
FOR YOUR AUDIENCE FIRST
THEN
YOU CAN EXTRACT VALUE
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify after building the audience
• What do your subscribers do differently?
• Diversify Revenue Streams
ONE
The New Book
Killing Marketing by
Joe Pulizzi and Robert Rose
Get the print or audiobook
today at killingmarketing.com

Weitere ähnliche Inhalte

Was ist angesagt?

A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning UniversityJoe Pulizzi
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaJoe Pulizzi
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAJoe Pulizzi
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...Conductor
 
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?Hilary Ip
 
SEO IRL: Real World Link Building - Pubcon 2017
SEO IRL: Real World Link Building - Pubcon 2017SEO IRL: Real World Link Building - Pubcon 2017
SEO IRL: Real World Link Building - Pubcon 2017Kyle Olson
 
Optimising Video as Part of the Content Marketing Mix - 3XE Digital
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalOptimising Video as Part of the Content Marketing Mix - 3XE Digital
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalEduardas Gricius
 
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCES
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCESDON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCES
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCESHilary Ip
 

Was ist angesagt? (10)

A Content First Business for eLearning University
A Content First Business for eLearning UniversityA Content First Business for eLearning University
A Content First Business for eLearning University
 
6 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW156 Steps to Creating a Content Marketing Strategy - #SMMW15
6 Steps to Creating a Content Marketing Strategy - #SMMW15
 
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowGood to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
 
Content Marketing Strategies - South Africa
Content Marketing Strategies - South AfricaContent Marketing Strategies - South Africa
Content Marketing Strategies - South Africa
 
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMAContent Marketing 2.0 - Beyond the Basics - Cleveland AMA
Content Marketing 2.0 - Beyond the Basics - Cleveland AMA
 
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
How to Launch a Content-First Business (Content Inc.) -- Content Marketing In...
 
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?
MICHELLE KEMPNER - SO HOW DOES BUZZFEED DO THIS?
 
SEO IRL: Real World Link Building - Pubcon 2017
SEO IRL: Real World Link Building - Pubcon 2017SEO IRL: Real World Link Building - Pubcon 2017
SEO IRL: Real World Link Building - Pubcon 2017
 
Optimising Video as Part of the Content Marketing Mix - 3XE Digital
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalOptimising Video as Part of the Content Marketing Mix - 3XE Digital
Optimising Video as Part of the Content Marketing Mix - 3XE Digital
 
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCES
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCESDON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCES
DON WILCOX - BEST PRACTICES - DIGITAL PLATFORMS TO ENGAGE NEW AUDIENCES
 

Ähnlich wie How to Generate Direct Revenue from Your Marketing Program

Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...DOYO Live
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
 
Curveballs and Cartwheels: Staying ahead in a Social Marketplace
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceCurveballs and Cartwheels: Staying ahead in a Social Marketplace
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceJennifer Zick
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First BusinessJoe Pulizzi
 
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Manta
 
Brand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyBrand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyProwly PR Software
 
Growth Hackers Dublin #4
Growth Hackers Dublin #4Growth Hackers Dublin #4
Growth Hackers Dublin #4James Kennedy
 
How to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaHow to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaFind New Customers
 
Beyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsBeyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsMax Thomas
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing StrategyCision
 
Content Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop PresentationContent Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop PresentationLinkedIn Canada
 
How Aberdeen Asset Management create awareness and generate sales leads on Li...
How Aberdeen Asset Management create awareness and generate sales leads on Li...How Aberdeen Asset Management create awareness and generate sales leads on Li...
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
 
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyWhy Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileChristopher Penn
 
How to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeHow to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
 
Why Inbound Isn't Enough - #SPS2015
Why Inbound Isn't Enough - #SPS2015Why Inbound Isn't Enough - #SPS2015
Why Inbound Isn't Enough - #SPS2015G3 Communications
 
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...Elasticity
 
6 big differences between good & great social media marketers
6 big differences between good & great social media marketers6 big differences between good & great social media marketers
6 big differences between good & great social media marketersFalcon.io
 

Ähnlich wie How to Generate Direct Revenue from Your Marketing Program (20)

Content Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step ApproachContent Marketing for B2B - A Proven Strategic Six-Step Approach
Content Marketing for B2B - A Proven Strategic Six-Step Approach
 
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
Content Inc. - Joe Pulizzi, Keynote at DOYO Live - Digital Marketing & UX Des...
 
Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups Content Inc - The Six Step Business Model for Startups
Content Inc - The Six Step Business Model for Startups
 
Curveballs and Cartwheels: Staying ahead in a Social Marketplace
Curveballs and Cartwheels: Staying ahead in a Social MarketplaceCurveballs and Cartwheels: Staying ahead in a Social Marketplace
Curveballs and Cartwheels: Staying ahead in a Social Marketplace
 
How to Launch a Content-First Business
How to Launch a Content-First BusinessHow to Launch a Content-First Business
How to Launch a Content-First Business
 
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...Content Marketing: How to Engage Customers and Build Your Small Business (Man...
Content Marketing: How to Engage Customers and Build Your Small Business (Man...
 
Brand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly AcademyBrand Journalism Basics | Prowly Academy
Brand Journalism Basics | Prowly Academy
 
Growth Hackers Dublin #4
Growth Hackers Dublin #4Growth Hackers Dublin #4
Growth Hackers Dublin #4
 
How to Engage Target Executives with Social Media
How to Engage Target Executives with Social MediaHow to Engage Target Executives with Social Media
How to Engage Target Executives with Social Media
 
Beyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for StartupsBeyond Liking: Building Social Strategies for Startups
Beyond Liking: Building Social Strategies for Startups
 
6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy6 Steps to Developing a Content-First Marketing Strategy
6 Steps to Developing a Content-First Marketing Strategy
 
Good to Great Content Marketing - 6 Differences
Good to Great Content Marketing - 6 DifferencesGood to Great Content Marketing - 6 Differences
Good to Great Content Marketing - 6 Differences
 
Content Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop PresentationContent Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop Presentation
 
How Aberdeen Asset Management create awareness and generate sales leads on Li...
How Aberdeen Asset Management create awareness and generate sales leads on Li...How Aberdeen Asset Management create awareness and generate sales leads on Li...
How Aberdeen Asset Management create awareness and generate sales leads on Li...
 
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyWhy Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn Profile
 
How to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeHow to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of Change
 
Why Inbound Isn't Enough - #SPS2015
Why Inbound Isn't Enough - #SPS2015Why Inbound Isn't Enough - #SPS2015
Why Inbound Isn't Enough - #SPS2015
 
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...
 
6 big differences between good & great social media marketers
6 big differences between good & great social media marketers6 big differences between good & great social media marketers
6 big differences between good & great social media marketers
 

Mehr von Joe Pulizzi

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorldJoe Pulizzi
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityJoe Pulizzi
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Joe Pulizzi
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersJoe Pulizzi
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyJoe Pulizzi
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTJoe Pulizzi
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014Joe Pulizzi
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native AdvertisingJoe Pulizzi
 

Mehr von Joe Pulizzi (16)

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...
 
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisThe Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis
 
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisCorona Marketing - What Marketers Need to Do Now to Survive the Crisis
Corona Marketing - What Marketers Need to Do Now to Survive the Crisis
 
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldMKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld
MKTG 2030: Seven Content Marketing Laws for the Next Decade #CMWorld
 
Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)Why You Need to Kill Your Current Marketing (before it's too late)
Why You Need to Kill Your Current Marketing (before it's too late)
 
Content Marketing: The Approach and Opportunity
Content Marketing: The Approach and OpportunityContent Marketing: The Approach and Opportunity
Content Marketing: The Approach and Opportunity
 
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)20 Amazing Examples of Content-First Startups (the Content Inc. Model)
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
 
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority20156 Ways to Build a Massive Audience with Content Marketing - #Authority2015
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
 
Content Marketing for Digital Book Publishers
Content Marketing for Digital Book PublishersContent Marketing for Digital Book Publishers
Content Marketing for Digital Book Publishers
 
Content Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving RevenueContent Marketing and Events: Setting Up the Model and Driving Revenue
Content Marketing and Events: Setting Up the Model and Driving Revenue
 
The Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with StrategyThe Evolution of Content Marketing and How to Start with Strategy
The Evolution of Content Marketing and How to Start with Strategy
 
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNTThe Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT
 
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014The Secrets to Building a Dominant Media Property - Confab MN Central 2014
The Secrets to Building a Dominant Media Property - Confab MN Central 2014
 
The State of Native Advertising
The State of Native AdvertisingThe State of Native Advertising
The State of Native Advertising
 

Kürzlich hochgeladen

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 

Kürzlich hochgeladen (20)

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 

How to Generate Direct Revenue from Your Marketing Program