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Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
Image of CMW12
Image of CMW13
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute
our own amazing information and
build audiences.
@JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they know, like and trust you
enough to buy from you.
@JoePulizzi |
sodahead.com
38%
@JoePulizzi |
@JoePulizzi |
Effective
Content Marketers
Less Effective
Content Marketers
Effective
Content Marketers
Less Effective
Content Marketers
Closely
Follow
The
Strategy
CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently
METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic
BUDGET
→ Effective = 37%
→ Ineffective = 16%
BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers
Plan on Spending
More Next Year
@JoePulizzi |
@JoePulizzi |
5 Elements
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
What do all media
companies do that you
do not with your
content?
@JoePulizzi |
Guitar Center
@JoePulizzi |
Guitar Center
“Helping musicians
improve their craft by
delivering inspiring
musical experiences and
performances.”
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Recording Magazine
@JoePulizzi |
“Bringing recording musicians the clear
information they need to make the best
recordings possible.”
1. In-depth reviews of new equipment
2. Interview the engineers and producers
who influence the way music is made
3. Explain new technology in an easy-to-
understand and logical way.
Marcus Sheridan
River Pools & Spas
@JoePulizzi |
@JoePulizzi |
Create Your Mission
Statement:
- Define Audience
- State Outcome
- What To Deliver
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Pro Guitar Shop’s
Tone Report
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
@JoePulizzi |

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