Content Marketing for Events

•Descargar como PPT, PDF•

16 recomendaciones•122,787 vistas

Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

Educación

@juntajoe

Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World

Co-Author, Get Content Get Customers
and Managing Content Marketing

@juntajoe

TODAY’S AGENDA
• Move Fast
• Touch on Content Marketing
• Our Event Model and Content
• Content Activities that Work for Us and Can
Work for You
• Q&A

@juntajoe

Search Engine
Social Media Optimization
Content Marketing

Lead
Generation

@juntajoe

Photo courtesy WebMarketingPros.com

@juntajoe

http://contentmarketinginstitute.com/research

@juntajoe

WHY IS THIS IMPORTANT FOR EVENTS?

Our Marketing is Fueled by Our Attendees,
Speakers and Subscribers

@juntajoe

A Rising Tide Lifts All Ships

@juntajoe

Define Your Hit List of Influencers

@juntajoe

• Well over 15,000
mentions of
#cmworld
throughout the
year.
• Actively respond!

@juntajoe

• Last five years –
over 300
different guest
posts,
interviews or
webinars

@juntajoe

NOTE: Easier to sell content in
other forms by repackaging instead
of direct content sales.

@juntajoe

Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.

http://taylordowns.com

@juntajoe

Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013
CLEVELAND, OH

Más contenido relacionado

Destacado

25 inspiring quotes for event plannersSpeakerHub

21 ways to boost your eventCyriel Kortleven

34 Essential Content Marketing Statistics to Guide You to Success in 2017Maria Milenkova

15 Ideas to Promote Events with Social MediaMarie Ennis-O'Connor

10 Event Trends for 2017Julius Solaris

Event managementAIESEC India

event proposalMincu Oana

Corporate events pptTheBSIIndia

Event planning powerpointkatelandturner

Event Management Joey Phuah

Perfect Pitching for EventsMichael Chidzey

Event Management Company Profileconceptmakerz123

Event ManagementMayank Dixit

Porfolio = Proposal for Corporate Awards NightLENovak

Event management systemD Yogendra Rao

Presentation super mom edited - custom at Varanasi Software Engineering Institute

Destacado (16)

25 inspiring quotes for event planners

21 ways to boost your event

34 Essential Content Marketing Statistics to Guide You to Success in 2017

15 Ideas to Promote Events with Social Media

10 Event Trends for 2017

Event management

event proposal

Corporate events ppt

Event planning powerpoint

Event Management

Perfect Pitching for Events

Event Management Company Profile

Event Management

Porfolio = Proposal for Corporate Awards Night

Event management system

Presentation super mom edited - custom at Varanasi

Más de Joe Pulizzi

What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi

The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi

Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi

MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi

8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi

Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi

How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi

Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi

Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi

Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi

Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi

Content Marketing: The Approach and OpportunityJoe Pulizzi

Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi

A Content First Business for eLearning UniversityJoe Pulizzi

The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi

Content Inc - The Six Step Business Model for Startups Joe Pulizzi

How to Launch a Content-First BusinessJoe Pulizzi

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi

20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi

Más de Joe Pulizzi (20)

What Marketers Need to Do to Survive the Pandemic (PCMA)

Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...

The Future of B2B Content - What Marketers Need to Do Now to Survive the Crisis

Corona Marketing - What Marketers Need to Do Now to Survive the Crisis

MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorld

8 Critical Thoughts for Editors and Content Creators

Six Steps to Creating a Content Brand - A Content Marketing Formula

How to Generate Direct Revenue from Your Marketing Program

Why You Need to Kill Your Current Marketing (before it's too late)

Rethinking Marketing - Turning Your Marketing from Cost Center to Profit Center

Content Inc. - A Working Content Marketing Model #AMANashville

Content Marketing as a Profit Center #MPB2B 2016

Content Marketing: The Approach and Opportunity

Content Marketing for B2B - A Proven Strategic Six-Step Approach

A Content First Business for eLearning University

The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016

Content Inc - The Six Step Business Model for Startups

How to Launch a Content-First Business

Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxcc

20 Amazing Examples of Content-First Startups (the Content Inc. Model)

Último

TL/CNL – 2.ª FASE .Colégio Santa Teresinha

DETALLES EN EL DISEÑO DE INTERIORGonella

Aedes aegypti + Intro to Coquies EE.pptxIntegrated Sciences 8 (2023- 2024)

EJEMPLO MODELO DE PLAN DE REFUERZO ESCOLAR.docxFabianValenciaJabo

Contextualización y aproximación al objeto de estudio de investigación cualit...Angélica Soledad Vega Ramírez

Secuencia didáctica.DOÑA CLEMENTINA.2024.docxNataliaGonzalez619348

Tema 8.- Gestion de la imagen a traves de la comunicacion de crisis.pdfDaniel Ángel Corral de la Mata, Ph.D.

EDUCACION FISICA 1° PROGRAMACIÓN ANUAL 2023.docxLuisAndersonPachasto

SIMULACROS Y SIMULACIONES DE SISMO 2024.docxLudy Ventocilla Napanga

Actividad transversal 2-bloque 2. Actualización 2024Rosabel UA

TUTORIA II - CIRCULO DORADO UNIVERSIDAD CESAR VALLEJOweislaco

DIA INTERNACIONAL DAS FLORESTAS .Colégio Santa Teresinha

Mapa Mental de estrategias de articulación de las areas curriculares.pdfvictorbeltuce

libro para colorear de Peppa pig, ideal para educación inicialLorenaSanchez350426

Estrategias de enseñanza - aprendizaje. Seminario de Tecnologia..pptx.pdfAlfredoRamirez953210

FICHA PL PACO YUNQUE.docx PRIMARIA CUARTO GRADOMARIBEL DIAZ

MODELO DE INFORME DE INDAGACION CIENTIFICA .docxRAMON EUSTAQUIO CARO BAYONA

Fisiologia.Articular. 3 Kapandji.6a.Ed.pdfcoloncopias5

GUIA DE TEXTOS EDUCATIVOS SANTILLANA PARA SECUNDARIAELIASPELAEZSARMIENTO1

CUADERNILLO DE EJERCICIOS PARA EL TERCER TRIMESTRE, SEXTO GRADOEveliaHernandez8

Content Marketing for Events

1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

2. @juntajoe MY STORY

3. @juntajoe TODAY’S AGENDA • Move Fast • Touch on Content Marketing • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A

4. @juntajoe

6. @juntajoe

7. @juntajoe

8. @juntajoe Search Engine Social Media Optimization Content Marketing Lead Generation

9. @juntajoe Photo courtesy WebMarketingPros.com

10. @juntajoe http://contentmarketinginstitute.com/research

11. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers

12. @juntajoe

13. @juntajoe

14. @juntajoe

15. @juntajoe

16. @juntajoe