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Content Marketing for Events

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Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.

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Content Marketing for Events

  1. @juntajoe Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
  2. @juntajoe MY STORY
  3. @juntajoe TODAY’S AGENDA • Move Fast • Touch on Content Marketing • Our Event Model and Content • Content Activities that Work for Us and Can Work for You • Q&A
  4. @juntajoe
  5. @juntajoe
  6. @juntajoe
  7. @juntajoe Search Engine Social Media Optimization Content Marketing Lead Generation
  8. @juntajoe Photo courtesy WebMarketingPros.com
  9. @juntajoe http://contentmarketinginstitute.com/research
  10. @juntajoe WHY IS THIS IMPORTANT FOR EVENTS? Our Marketing is Fueled by Our Attendees, Speakers and Subscribers
  11. @juntajoe
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  23. @juntajoe A Rising Tide Lifts All Ships
  24. @juntajoe
  25. @juntajoe Define Your Hit List of Influencers
  26. @juntajoe
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  29. @juntajoe • Well over 15,000 mentions of #cmworld throughout the year. • Actively respond!
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  33. @juntajoe 50,000 followers/fans
  34. @juntajoe 50,000 followers/fans
  35. @juntajoe 50,000 followers/fans
  36. @juntajoe 50,000 followers/fans
  37. @juntajoe 50,000 followers/fans
  38. @juntajoe 50,000 followers/fans
  39. @juntajoe 50,000 followers/fans
  40. @juntajoe
  41. @juntajoe • Last five years – over 300 different guest posts, interviews or webinars
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  45. @juntajoe NOTE: Easier to sell content in other forms by repackaging instead of direct content sales.
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  51. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
  52. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

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