Introduction to blogging, topics, plus 13 tips for successful blogging. Discusses the importance, advantages and benefits of business blogging including business leads, establishing authority and influence.

2. Your Blog. . .the Next
Big Marketing Thing
• Drive traffic to your site
• Converts traffic to leads
• Establish your authority
• Communicate with followers
• Integrates with social media & SEO

3. What is blogging?
• Posting content to your website’s
blog on topics relevant to your
business.
• It’s NOT talking about you and your
company.
• Marketing platform that supports
and encourages business growth
• The heart of all of your content
marketing efforts

4. Why blog?
• Flexible means of communicating
• Can change topics as needed
• 60% of businesses who blog acquire
more customers.
• Downside: Time-consuming

5. Blog topics
• Trending topics
• Headlines
• Social media
• Other blogs
• Emails
• Newsletters
• Your customers
• Conversations

6. 12+ Blogging Tips
1. Blog regularly and often.
Get started with a couple of
blogs a month and then
gradually increase the number
if you can.

7. 12+ Blogging Tips
2. Use mind maps to develop
topics and outlines.

8. 12+ Blogging Tips
3. Include data but always
acknowledge the source with a
link.

9. 12+ Blogging Tips
4. Develop an email list of
followers.

10. 12+ Blogging Tips
5. Send links to your blog to
your mailing list.

11. 12+ Blogging Tips
6. Post links to your blog on
social media.

12. 12+ Blogging Tips
7. Multipurpose blog content.
Break down your blog into 20
individual points and post one
every business day on your
favorite social media platform.

13. 12+ Blogging Tips
8. Break up long text with
subheads, spacing and bullets
to make it more scannable.

14. 12+ Blogging Tips
9. Your keyword should appear
in : “On-Page” SEO areas: URL,
Page Title, Section Header,
Subheaders, Main Content,
Image ALT Text, and Meta
Description.

15. 12+ Blogging Tips
10. Use photos, illustrations to
give your blog post eye appeal.

16. 12+ Blogging Tips
11. Include a form on your blog
where readers can subscribe to
your emails.

17. 12+ Blogging Tips
12. Promote your blog
everywhere . . . Social media,
email, email signature, business
cards, brochures. . .

18. 12+ Blogging Tips
12+. Add a Call to Action at the
end of EVERY blog post!

19. Need help with your blog?
Call 800-779-0067
Or
Email
june@compelcom.com
www.CompelCom.com