1. PROPOSED CAMPAIGN PLAN
SCHEDULE: JUNE 2012 TO MAY 2013
PREPARED BY: MR. RODERICO Y. DUMAUG, JR. FOR: DR. DIXON Q. YASAY
I. PRE-CAMPAIGN PERIOD: BEFORE FILING: JUNE 2012 TO AUGUST 2012 (Equivalent To 2 Months)
ITEM ACCOUNTABLE
NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON
Members shall be from close family
Organize a core group with very loyal and members, friends and llies who are
1 committed members
Core Group Organized 1 Core Group
committed and have the
experience in elections.
Regular Meeting Conducted Once a Week Set a Regular Meeting (closed door)
Ensure proper alignment of vision,
One Week after being
Team Building mission, goals and objectives of the
Regular Meeting, Team Building and Leveling of organized
2 Core Members
campaign
Well defined functions and
Leveling Off and Assignment of Functions and Right after the Team
specialization based on current and
Specialization Building
prospective needs
Training of the Core Members on Campaigning, To hire professionals who can
Election Laws, Territorial boundary of the Area, This training should be handled by professionals Right after the levelling provide right data and analysis. At
3 Voter's preference and behavior, Past Elections and must be participatory off the same time, assign the research
and previous campaign strategies to the core members.
Organizing the Volunteers, Local leaders and other Major Barangays have an The spirit of volunteerism shall be
4 supporters for the campaign
Organized Volunteers
organized volunteers the heart of the campaign
Grounded on the value on
5 Putting together a Campaign Team Organized Campaign Team 1 Commitment, Loyalty and
Professionalism
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 1 of 19 pages

2. Well organized and professional
6 Start planning hiring campaign staff Planning to hire staff as soon as they are needed. Hired Campaign Staff
staff.
Opening an office where to meet regularly and
7 Opening an Office and possible the Headquarters
possibly open also the headquarters.
1 Strategic Office and Headquarters
Staffing will be done as needed. In most cases, the
Committed, Loyal and Professional
8 Staffing the Candidate candidate should have someone with them at all Hired Staff
Staff
times.
Identified Areas where to
concentrate the Well versed on the geography and
Geographical Targetting
campaign efforts with territorial mapping of the area.
continuous evaluation
Initiate Targetting: Assign Geographical and by
9 Sectoral Targetting Identified Strategic
Sectors where to
All sectors operating within the
Sectoral Targetting concentrate the
area are included.
campaign efforts with
continuous evaluation
As early as now the campaign should determine
the base voters before the campaign begins. The
Professional conduct of targetting
10 Targetting the Voters campaign should decide which voter is the target Strat Plan
the voters.
audience as soon as possible and monitor for any
changes to this number throughout the campaign.
As early as now the campaign should determine
how many votes it will need to win as soon as Professional should handle this
11 Setting of Goals
possible and monitor for any changes to this
Strat Plan
one.
number throughout the campaign.
Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this
12 opposing candidates
Knowing the opposing candidates
is known one.
Researching, Studying and Analyzing the 2013 Professional should handle this
13 Election
Strategic plan for the 2013 Election Strat Plan
one.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 2 of 19 pages

3. Educate the people on the
14 Conduct of Political Education Political Education 4 per month importance of election and in
protecting their rights of suffrage.
Professional should handle this
Results of Polling and Survey on "The Why" 1
one.
Developing a Campaign Message & Formulation of Number of Activities: Participatory Formulation of Professional should handle this
15 Platform of Government Platform of Government
3 per month
one.
Number of Activities: Articulation and Approval of Professional should handle this
4 per month
Platform of Government one.
The campaign should begin developing a basic
Active participation of the core
16 Developing a Campaign Timeline timeline as soon as possible and add to it as the Campaign Timeline
group group
campaign progresses.
Once the campaign knows what it intends to
accomplish, it should develop a budget of what Active participation of the core
17 Developing a Campaign Budget
will be needed in terms of time, money and people
Campaign Budget Plan
group group
to achieve these goals.
Educate the people on the
18 Registration of New Voters Number of Registered Voters 300 per month importance of election and in
protecting their rights of suffrage.
Once the campaign has completed the research
Developing a Volunteers, Supporters and Voters Active participation of the core
19 Contact Plan
and developed the message, it needs to decide Voters Contact Plan
group group
how it will deliver this message.
The press strategy should be part of the overall
Professional should handle this
20 Developing a Press Strategy voter contact plan and should be developed more Press Strategy
one.
specifically as soon as possible.
Number of Press Releases: Radio 4 per month
Number of Press Releases: Print 4 per month
Professional should handle this
21 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month
one.
Number of Social Networks Friends 400 per month
Number of Interviews: Radio, Print and TV 4 per month
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 3 of 19 pages

4. Initiate mechanism that they will
Number of Endorsements: Family & Relatives 5 per month
actively join your campaign and
Endorsements & Support from Family, Relatives &
22 Friends
Number of Endorsements: Friends 5 per month that they will understand and help
Number of Endorsements: Sectors 5 per month in articulating your campaign
Number of Endorsements: Others 5 per month message.
Initiate mechanism that they will
actively join your campaign and
23 Home Visit to Influential People Number of Visits 20 per month that they will understand and help
in articulating your campaign
message.
The political parties should begin developing a Initiate mechanism that they will
coalition with civic organizations well in advance of actively join your campaign and
24 Developing strategy towards building a coalition the election. The campaign should make contact Alliances build that they will understand and help
and begin working with civic organizations as soon in articulating your campaign
as possible. message.
Responding to Supporters, Constituents and Responding to requests should be on going for
25 Voters' Requests both the party and the campaign
Requests Attended Ensure the spirit of volunteerism.
Speeches aligned with Professional should handle this
26 Speech Writing based on the campaign message Speech writing should be done as needed.
the campaign staff one.
Number of Fund Raising Activities 4 per month Initiate mechanism that they will
actively join your campaign and
27 Fundraising
Amounts Raised P50,000 per month
that they will understand and help
in articulating your campaign
message.
The campaign will have to constantly monitor how Book of Accounts well
28 Monitoring the Cash Flow
the money is being spent maintained and reviewed
Ensure the spirit of volunteerism.
Scheduling is done as needed. The campaign
should develop a system for responding to Candidate should reach the traget
29 Scheduling the Candidate
invitations and maintaining a schedule as soon as
Well planned schedule
voters.
possible.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 4 of 19 pages

5. Once the message is developed and the method of
Ensure that it will reach the target
30 Developing campaign materials voter contact is decided upon, the campaign Campaign materials
voters.
should start developing materials.
Number of Awards and Recognitions Received 4 per month
Should be included in the Press
31 Making the Best Performance in Governance
Number of Programs and Activities Initiated in the Strategy
4 per month
LGU
II. PRE-CAMPAIGN PERIOD: AFTER FILING THE CERTIFICATE OF CANDIDACY AND BEFORE CAMPAIGN PERIOD
ITEM ACCOUNTABLE
NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON
Meetings shall strengthen team
1 Regular Meeting of the Core Group Regular Meeting Conducted Once a Week unity, professionalism,
commitment, volunteerism, etc.
Ensure proper alignment of vision,
2 Team Building of Core Members Team Building Once a Week mission, goals and objectives of the
campaign
Organize Para-Legal to ensure knowledge on Right after filing of Professional should handle this
3 election law
Para-Legal Organized
candidacy one.
Organizing the Volunteers, Local leaders and other Major Barangays have an The spirit of volunteerism shall be
4 supporters for the campaign
Organized Volunteers
organized volunteers the heart of the campaign
Grounded on the value on
5 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and
Professionalism
Well organized and professional
6 Well Organize Campaign staff Activities of the campaign staff Activities
staff.
Sustaining and Maintaining of the Office and the
7 Headquarters
Functional Office and HQ 1 Strategic Office and Headquarters
Committed, Loyal and Professional
8 Staff managing the candidates Regular activities of the candidate's staff Hired Staff
Staff
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 5 of 19 pages

6. Identified Areas where to
concentrate the Well versed on the geography and
Geographical Targetting
campaign efforts with territorial mapping of the area.
continuous evaluation
Initiate Targetting: Assign Geographical and by
9 Sectoral Targetting Identified Strategic
Sectors where to
All sectors operating within the
Sectoral Targetting concentrate the
area are included.
campaign efforts with
continuous evaluation
Professional conduct of targetting
10 Targetting the Voters Continue in determining the base voters Strat Plan
the voters.
Continue in determining the number of votes Professional should handle this
11 Setting of Goals
needed to win.
Strat Plan
one.
Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this
12 opposing candidates
Knowing the opposing candidates
is known one.
Researching, Studying and Analyzing the 2013 Professional should handle this
13 Election
Strategic plan for the 2013 Election Strat Plan
one.
Educate the people on the
14 Conduct of Political Education Political Education 4 per month importance of election and in
protecting their rights of suffrage.
Articulating the Campaign Message to the Public Candidates well verse on the
Campaign Message 4 per month
Value campaign message
15 Formulating the Participatory Platform of Number of Activities: Participatory Formulation of
Ensure wider participation of the
3 per month public in the formulation of the
Government Platform of Government
platform
Implementing and Improving the Campaign Active participation of the core
16 Timeline
Monitor clear implementation of the timeline Campaign Timeline
group group
Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core
17 Budget Budget
Campaign Budget Plan
group group
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 6 of 19 pages

7. Educate the people on the
Empower the registered Voters to participate in
18 the electoral processes
Registered voters joining with the campaign 300 per month importance of election and in
protecting their rights of suffrage.
Implementing and Improving the Volunteers, Active participation of the core
19 Supporters and Voters Contact Plan
Monitor the implementation of the Contact Plan Voters Contact Plan
group group
Monitoring the implementation of the Press Professional should handle this
20 Implementing and Improving the Press Strategy
Strategy
Press Strategy
one.
Number of Press Releases: Radio 4 per month
Number of Press Releases: Print 4 per month
Professional should handle this
21 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month
one.
Number of Social Networks Friends 400 per month
Number of Interviews: Radio, Print and TV 4 per month
Initiate mechanism that they will
Number of Endorsements: Family & Relatives 5 per month
actively join your campaign and
Endorsements & Support from Family, Relatives &
22 Friends
Number of Endorsements: Friends 5 per month that they will understand and help
Number of Endorsements: Sectors 5 per month in articulating your campaign
Number of Endorsements: Others 5 per month message.
Initiate mechanism that they will
actively join your campaign and
23 Home Visit to Influential People Number of Visits 20 per month that they will understand and help
in articulating your campaign
message.
Initiate mechanism that they will
actively join your campaign and
Implement and improve the strategy towards
24 building a coalition
Monitor the implementation of the strategy Alliances build that they will understand and help
in articulating your campaign
message.
Responding to Supporters, Constituents and Responding to requests should be on going for
25 Voters' Requests both the party and the campaign
Requests Attended Ensure the spirit of volunteerism.
Speeches aligned with Professional should handle this
26 Speech Writing based on the campaign message Speech writing should be done as needed.
the campaign staff one.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 7 of 19 pages

8. Number of Fund Raising Activities 4 per month Initiate mechanism that they will
27 Fundraising
Amounts Raised P100,000 per month actively join your campaign and
The campaign will have to constantly monitor how Book of Accounts well
28 Monitoring the Cash Flow
the money is being spent maintained and reviewed
Ensure the spirit of volunteerism.
Scheduling is done as needed. The campaign
should develop a system for responding to Candidate should reach the traget
29 Scheduling the Candidate
invitations and maintaining a schedule as soon as
Well planned schedule
voters.
possible.
Once the message is developed and the method of
Ensure that it will reach the target
30 Developing campaign materials voter contact is decided upon, the campaign Campaign materials
voters.
should start developing materials.
31 Prepare the list of supporters per Precinct Ensure presence in the Precinct Precinct Leaders Committed and Loyal Leaders
Number of Awards and Recognitions Received 4 per month
Should be included in the Press
32 Making the Best Performance in Governance
Number of Programs and Activities Initiated in the Strategy
4 per month
LGU
III. CAMPAIGN PERIOD: THE FIRST 3O DAYS IN THE CAMPAIGN PERIOD
ITEM ACCOUNTABLE
NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON
Meetings shall strengthen team
1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism,
commitment, volunteerism, etc.
Mobilize the Para-Legal to ensure knowledge on Right at the start of the Professional should handle this
2 election law
Para-Legal Organized
Campaign one.
Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be
3 leaders and other supporters for the campaign
Organized Volunteers
organized volunteers the heart of the campaign
Grounded on the value on
4 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and
Professionalism
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 8 of 19 pages

9. Well organized and professional
5 Well Organize Campaign staff Activities of the campaign staff Activities
staff.
Sustaining and Maintaining of the Office and the
6 Headquarters
Functional Office and HQ 1 Strategic Office and Headquarters
Committed, Loyal and Professional
7 Staff managing the candidates Regular activities of the candidate's staff Hired Staff
Staff
Identified Areas where to
concentrate the Well versed on the geography and
Geographical Targetting
campaign efforts with territorial mapping of the area.
continuous evaluation
Implement Geographical and by Sectoral
8 Targetting Identified Strategic
Sectors where to
All sectors operating within the
Sectoral Targetting concentrate the
area are included.
campaign efforts with
continuous evaluation
Professional conduct of targetting
9 Targetting the Voters Continue in determining the base voters Strat Plan
the voters.
Continue in determining the number of votes Professional should handle this
10 Setting of Goals
needed to win.
Strat Plan
one.
Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this
11 opposing candidates
Knowing the opposing candidates
is known one.
Researching, Studying and Analyzing the 2013 Professional should handle this
12 Election
Strategic plan for the 2013 Election Strat Plan
one.
Educate the people on the
13 Conduct of Political Education Political Education 4 per month importance of election and in
protecting their rights of suffrage.
Candidates well verse on the
campaign message and ensure to
Articulating the Campaign Message to the Public
Campaign Message 4 per month have a mechanism that feedbacking
Value and hearing the feedback from the voters.
will be given an opportunity to
14 modify and improve the message.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 9 of 19 pages

10. 14
Ensure wider participation of the
Articulate and Campaign the Participatory Number of Activities: Participatory Formulation of
3 per month public in the formulation of the
Platform of Government Platform of Government
platform
Implementing and Improving the Campaign Active participation of the core
15 Timeline
Monitor clear implementation of the timeline Campaign Timeline
group group
Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core
16 Budget Budget
Campaign Budget Plan
group group
Educate the people on the
Empower the registered Voters to participate in
17 the electoral processes
Registered voters joining with the campaign 300 per month importance of election and in
protecting their rights of suffrage.
Implementing and Improving the Volunteers, Active participation of the core
18 Supporters and Voters Contact Plan
Monitor the implementation of the Contact Plan Voters Contact Plan
group group
Monitoring the implementation of the Press Professional should handle this
19 Implementing and Improving the Press Strategy
Strategy
Press Strategy
one.
Number of Press Releases: Radio 4 per month
Number of Press Releases: Print 4 per month
Professional should handle this
20 Media Exposure & Image Building Number of Press Reeleases: TV 4 per month
one.
Number of Social Networks Friends 400 per month
Number of Interviews: Radio, Print and TV 4 per month
Initiate mechanism that they will
Number of Endorsements: Family & Relatives 5 per month
actively join your campaign and
Endorsements & Support from Family, Relatives &
21 Friends
Number of Endorsements: Friends 5 per month that they will understand and help
Number of Endorsements: Sectors 5 per month in articulating your campaign
Number of Endorsements: Others 5 per month message.
Initiate mechanism that they will
actively join your campaign and
22 Home Visit to Influential People Number of Visits 20 per month that they will understand and help
in articulating your campaign
message.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 10 of 19 pages

11. Initiate mechanism that they will
actively join your campaign and
Implement and improve the strategy towards
23 building a coalition
Monitor the implementation of the strategy Alliances build that they will understand and help
in articulating your campaign
message.
Responding to Supporters, Constituents and Responding to requests should be on going for
24 Voters' Requests both the party and the campaign
Requests Attended Ensure the spirit of volunteerism.
Speeches aligned with Professional should handle this
25 Speech Writing based on the campaign message Speech writing should be done as needed.
the campaign staff one.
Number of Fund Raising Activities 4 per month Ensure enough resources during
26 Fundraising
Amounts Raised P200,000 per month
the election day and during the
post election.
The campaign will have to constantly monitor how Book of Accounts well
27 Monitoring the Cash Flow
the money is being spent maintained and reviewed
Ensure the spirit of volunteerism.
Scheduling is done as needed. The campaign
should develop a system for responding to Candidate should reach the traget
28 Scheduling the Candidate
invitations and maintaining a schedule as soon as
Well planned schedule
voters.
possible.
Once the message is developed and the method of
Ensure that it will reach the target
29 Developing campaign materials voter contact is decided upon, the campaign Campaign materials
voters.
should start developing materials.
Number of Awards and Recognitions Received 4 per month
Should be included in the Press
30 Making the Best Performance in Governance
Number of Programs and Activities Initiated in the Strategy
4 per month
LGU
Ensure the participation of the
31 Door-to-Door or House-To-House Campaign Number of Houses Visited 100 houses per day
volunteers
Ensure the participation of the
32 Organizing Conventions Number of Conventions Conducted 2 per month
sectors and the alliances built
Number of Rallies 1 rally per day Ensure the participation of leaders,
33 Conducting Rallies & Caucuses
volunteers and sectors
Number of Caucuses 2 caucuses per day
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 11 of 19 pages

12. Number of Poster posted 200 per day
Ensure that it will reach the target
34 Display of Campaign and Propaganda Materials
Number of Streamers Posted 5 per week voters.
Number of Leaflets Distributed 300 per day
Active role of the professionals and
35 Preparing the GOTV Operation Number of Swing Voters Identified 100 per week
the core group
36 Prepare the Election Day Strat Plan Election Day Strat Plan Plan Partipation of professionals
37 Finalizing the List of Supporters per Precinct Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal
38 Conduct polling Result of Polling 1 Analyze the Result
Number of Trainings Conducted 1 per day Ensure committed and Loyal
39 Training & Formation of Poll Watchers
Watchers
Number of Poll Watchers Formed 3 per week
IV. CAMPAIGN PERIOD: THE LAST 15 DAYS OF THE CAMPAIGN PERIOD
ITEM ACCOUNTABLE
NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON
Meetings shall strengthen team
1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism,
commitment, volunteerism, etc.
2 Finalize the Election Day Strategic Plan Election Day Strat Plan Plan Partipation of professionals
3 Prepare the Post Election Plan Post-Election Plan Plan Partipation of professionals
Mobilize the Para-Legal to ensure knowledge on Professional should handle this
4 election law and prepare for the election day
Para-Legal Organized Daily
one.
Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be
5 leaders and other supporters for the campaign
Organized Volunteers
organized volunteers the heart of the campaign
Grounded on the value on
6 Regular Activities of the Campaign Team Organized Campaign Team 1 Commitment, Loyalty and
Professionalism
Well organized and professional
7 Well Organize Campaign staff Activities of the campaign staff Activities
staff.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 12 of 19 pages

13. Sustaining and Maintaining of the Office and the
8 Headquarters
Functional Office and HQ 1 Strategic Office and Headquarters
Committed, Loyal and Professional
9 Staff managing the candidates Regular activities of the candidate's staff Hired Staff
Staff
Identified Areas where to
concentrate the Well versed on the geography and
Geographical Targetting
campaign efforts with territorial mapping of the area.
continuous evaluation
Implement Geographical and by Sectoral
10 Targetting Identified Strategic
Sectors where to
All sectors operating within the
Sectoral Targetting concentrate the
area are included.
campaign efforts with
continuous evaluation
Professional conduct of targetting
11 Targetting the Voters Continue in determining the base voters Strat Plan
the voters.
Continue in determining the number of votes Professional should handle this
12 Setting of Goals
needed to win.
Strat Plan
one.
Studying, Researching and Analyzing possible As soon as the opposition Professional should handle this
13 opposing candidates
Knowing the opposing candidates
is known one.
Researching, Studying and Analyzing the 2013 Professional should handle this
14 Election
Strategic plan for the 2013 Election Strat Plan
one.
Educate the people on the
15 Conduct of Political Education Political Education 4 per month importance of election and in
protecting their rights of suffrage.
Candidates well verse on the
campaign message and ensure to
Articulating the Campaign Message to the Public
Campaign Message 4 per month have a mechanism that feedbacking
Value and hearing the feedback from the voters.
will be given an opportunity to
16 modify and improve the message.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 13 of 19 pages

14. 16
Ensure wider participation of the
Articulate and Campaign the Participatory Number of Activities: Participatory Formulation of
3 per month public in the formulation of the
Platform of Government Platform of Government
platform
Implementing and Improving the Campaign Active participation of the core
17 Timeline
Monitor clear implementation of the timeline Campaign Timeline
group group
Implementing and improving the Campaign Monitor the implementation of the Campaign Active participation of the core
18 Budget Budget
Campaign Budget Plan
group group
Educate the people on the
Empower the registered Voters to participate in
19 the electoral processes
Registered voters joining with the campaign 300 per month importance of election and in
protecting their rights of suffrage.
Implementing and Improving the Volunteers, Active participation of the core
20 Supporters and Voters Contact Plan
Monitor the implementation of the Contact Plan Voters Contact Plan
group group
Monitoring the implementation of the Press Professional should handle this
21 Implementing and Improving the Press Strategy
Strategy
Press Strategy
one.
Number of Press Releases: Radio Daily
Number of Press Releases: Print Daily
Professional should handle this
22 Media Exposure & Image Building Number of Press Reeleases: TV Daily
one.
Number of Social Networks Friends 400 per month
Number of Interviews: Radio, Print and TV Daily
Initiate mechanism that they will
Number of Endorsements: Family & Relatives Daily
actively join your campaign and
Endorsements & Support from Family, Relatives &
23 Friends
Number of Endorsements: Friends Daily that they will understand and help
Number of Endorsements: Sectors Daily in articulating your campaign
Number of Endorsements: Others Daily message.
Initiate mechanism that they will
actively join your campaign and
24 Home Visit to Influential People Number of Visits Daily that they will understand and help
in articulating your campaign
message.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 14 of 19 pages

15. Initiate mechanism that they will
actively join your campaign and
Implement and improve the strategy towards
25 building a coalition
Monitor the implementation of the strategy Alliances build that they will understand and help
in articulating your campaign
message.
Responding to Supporters, Constituents and Responding to requests should be on going for
26 Voters' Requests both the party and the campaign
Requests Attended Ensure the spirit of volunteerism.
Speeches aligned with Professional should handle this
27 Speech Writing based on the campaign message Speech writing should be done as needed.
the campaign staff one.
Number of Fund Raising Activities Daily Ensure enough resources during
28 Fundraising
Amounts Raised P200,000 per day the election day and during the
The campaign will have to constantly monitor how Book of Accounts well
29 Monitoring the Cash Flow
the money is being spent maintained and reviewed
Ensure the spirit of volunteerism.
Scheduling is done as needed. The campaign
should develop a system for responding to Candidate should reach the traget
30 Scheduling the Candidate
invitations and maintaining a schedule as soon as
Well planned schedule
voters.
possible.
Once the message is developed and the method of
Ensure that it will reach the target
31 Developing campaign materials voter contact is decided upon, the campaign Campaign materials
voters.
should start developing materials.
Number of Awards and Recognitions Received Daily
Should be included in the Press
32 Making the Best Performance in Governance
Number of Programs and Activities Initiated in the Strategy
Daily
LGU
Ensure the participation of the
33 Door-to-Door or House-To-House Campaign Number of Houses Visited 500 houses per day
volunteers
Number of Rallies 1 rally per day Ensure the participation of leaders,
34 Conducting Rallies & Caucuses
volunteers and sectors
Number of Caucuses 2 caucuses per day
Number of Poster posted 200 per day
Ensure that it will reach the target
35 Display of Campaign and Propaganda Materials Number of Streamers Posted Daily
voters.
Number of Leaflets Distributed 300 per day
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 15 of 19 pages

16. Active role of the professionals and
36 Preparing the GOTV Operation Number of Swing Voters Identified 100 per week
the core group
37 Finalizing the List of Supporters per Precinct Number of Supporters per Precinct 51% per precinct Core Group and Para-Legal
38 Conduct polling Result of Polling 1 Analyze the Result
Number of Trainings Conducted 1 per day Ensure committed and Loyal
39 Training & Formation of Poll Watchers
Watchers
Number of Poll Watchers Formed 3 per week
V. ELECTION DAY: MAY 13, 2013
ITEM ACCOUNTABLE
NO. OBJECTIVES MEASURES TARGETS INITIATIVES PERSON
Meetings shall strengthen team
1 Regular Meeting of the Core Group Regular Meeting Conducted Daily unity, professionalism,
commitment, volunteerism, etc.
Mobilize the Para-Legal to ensure protection of Professional should handle this
2 the votes
Para-Legal Organized Daily
one.
Organizing and Mobilize the Volunteers, Local Major Barangays have an The spirit of volunteerism shall be
3 leaders and other supporters for the election day
Organized Volunteers
organized volunteers the heart of the campaign
4 Deploy Watchers, Runners and Paralegal Ensure presence in all precincts All Precincts Presence in all Precincts
Grounded on the value on
5 Last day campaigning Focus Team 1 Commitment, Loyalty and
Professionalism
Focusing on getting votes and for target voters to Well organized and professional
6 Well Organize Staff
vote
Activities
staff.
Sustaining and Maintaining of the Office and the
7 Headquarters
Functional Office and HQ 1 Strategic Office and Headquarters
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 16 of 19 pages

17. Identified Areas where to
concentrate the Well versed on the geography and
Geographical Targetting
campaign efforts with territorial mapping of the area.
continuous evaluation
8 Ensure 95% accuracy in targetting the voters
Identified Strategic
Sectors where to
All sectors operating within the
Sectoral Targetting concentrate the
area are included.
campaign efforts with
continuous evaluation
Professional conduct of targetting
9 Targetting the Voters 95% Accuracy List of names
the voters.
Professional should handle this
10 Setting of Goals 95% Accuracy Strat Plan
one.
Awareness of any
Fully aware of the opposing candidates Professional should handle this
11 movements
Knowing the opposing candidates movement from the
one.
other camp
Implementing and Improving the Campaign Active participation of the core
12 Timeline
Monitor clear implementation of the timeline Campaign Timeline
group group
Implementing and improving the Election Day Monitor the implementation of the Election Day Active participation of the core
13 Budget Budget
Election Day Budget
group group
Monitoring the implementation of the Press Professional should handle this
14 Implementing and Improving the Press Strategy
Strategy
Press Strategy
one.
Endorsements & Support from Family, Relatives & Ensure conversion of endorsement
15 Friends converted to votes
Endorsement actual converson to votes Votes
to votes
Responding to Supporters, Constituents and Responding to requests should be on going for
16 Voters' Requests both the party and the campaign
Requests Attended Ensure the spirit of volunteerism.
17 Fundraising Amounts Raised P300,000 dauly Ensure enough resources
The campaign will have to constantly monitor how Book of Accounts well
18 Monitoring the Cash Flow
the money is being spent maintained and reviewed
Ensure the spirit of volunteerism.
PROPOSED CAMPAIGN PLAN: MR. RODERICO Y. DUMAUG, JR. DR. DIXON Q. YASAY Page 17 of 19 pages