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Digital animals – commercial experts
What is Inbound
Marketing
Instead of buying ads, buying email lists or
cold calling, inbound marketing focuses on
creating educational content that pulls
people toward your website where they
can learn more about what you sell on
their own accord
Get found by qualified
leads online with
content (website
pages, blog articles,
social messages)
optimised for search &
social media
Understand what
content pulls your
buyers through the
sales funnel & use
that context to
personalise your
marketing at scale
Inbound is an approach to marketing that reaches today’s buyer
Interruptive Marketing
Outbound
Proliferation of marketing
Interruptive marketing
False claims
Over-promising
Under-delivering
Increased regulation
Brand centricity
Technology
Informed buyers
Permission Marketing
Inbound
By aligning your marketing with
your customers’ interests, you
can earn permission to market
to prospects that you can
convert into leads, close into
customers & delight to the
point they become promoters
of your brand
V
There are several themes to inbound marketing that help you make sense of the digital jungle
You create targeted content that answers
your customers’ basic questions & needs &
you share that content as widely as you can
You recognise that prospects go through
different stages as they interact with your
company & that each stage requires different
marketing actions
As you learn more about your leads
over time, you can better
personalise your messages to their
specific needs
Inbound marketing is multi-channel by
nature because it approaches people
where they are, in the channel where
they want to interact with you
Your content marketing & analytics’
tools all work together like a well-oiled
machine, allowing you to focus on
publishing the right content in the right
place at the right time
• Building trust, not scepticism among
your prospects
• Being loved, not ignored by your
customers
• Outsmarting, not outspending your
competitors
In summary, inbound marketing is about….
t: (0)800 8600 512
e: growth@incisive-edge.com
w: www.incisive-edge.com
Want to find out more? Why not download our How
Inbound Marketing Works presentation
Or just contact us using the details below

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What is inbound_marketing

  • 1. Digital animals – commercial experts What is Inbound Marketing
  • 2. Instead of buying ads, buying email lists or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord
  • 3. Get found by qualified leads online with content (website pages, blog articles, social messages) optimised for search & social media Understand what content pulls your buyers through the sales funnel & use that context to personalise your marketing at scale Inbound is an approach to marketing that reaches today’s buyer
  • 4. Interruptive Marketing Outbound Proliferation of marketing Interruptive marketing False claims Over-promising Under-delivering Increased regulation Brand centricity Technology Informed buyers Permission Marketing Inbound By aligning your marketing with your customers’ interests, you can earn permission to market to prospects that you can convert into leads, close into customers & delight to the point they become promoters of your brand V
  • 5. There are several themes to inbound marketing that help you make sense of the digital jungle
  • 6. You create targeted content that answers your customers’ basic questions & needs & you share that content as widely as you can
  • 7. You recognise that prospects go through different stages as they interact with your company & that each stage requires different marketing actions
  • 8. As you learn more about your leads over time, you can better personalise your messages to their specific needs
  • 9. Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you
  • 10. Your content marketing & analytics’ tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time
  • 11. • Building trust, not scepticism among your prospects • Being loved, not ignored by your customers • Outsmarting, not outspending your competitors In summary, inbound marketing is about….
  • 12. t: (0)800 8600 512 e: growth@incisive-edge.com w: www.incisive-edge.com Want to find out more? Why not download our How Inbound Marketing Works presentation Or just contact us using the details below