With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry. I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.

2. About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
training and coaching.
@JuliaCSocial #TweetEC @EnterpriseCtr

3. Social Media
RULES OF THE ROAD
 Social media tools are always
changing.
 “Getting on social media” is
not a marketing strategy.
 Using social media will not
compensate for a bad product
or service.
 The tools are (mostly) free –
but your time is not.
@JuliaCSocial on Twitter
@JuliaCSocial #TweetEC @EnterpriseCtr

4. The Myth We Were Sold
Step 1: Sign up for social media accounts.
Step 2: Post occasionally.
Step 3: Watch the money roll in!!
@JuliaCSocial #TweetEC @EnterpriseCtr

5. Social Media Success Requires:
 Dedication, diversified channels, dynamic content.
 Getting out of our comfort zone.
 Change of mindset.
 Providing value.
 Telling stories.
 Getting visual.
 Focusing on impact and
not on the organization.
 Eliminating silos.
@JuliaCSocial #TweetEC @EnterpriseCtr

6. Twitter Is Popular
 316 million monthly active users
 “About a billion” registered Twitter users
 100 million daily active users
 Average number of followers: 208
 34% of Twitter users log into it more than once daily
@JuliaCSocial #TweetEC @EnterpriseCtr

7. Twitter Is Growing
 92% of international brands tweet more than once
daily, 36% of which are link-containing tweets.
 63% of Twitter users regard their smartphones as their
primary tweeting device.
@JuliaCSocial #TweetEC @EnterpriseCtr

8. Twitter Is Growing
 85% of followers feel more connected with a small
business after following them.
 Promoted tweets boost offline sales by 29%.
@JuliaCSocial #TweetEC @EnterpriseCtr

9. Is Twitter For Me?
Success on Twitter involves:
1. Researching, creating, curating great content.
2. Listening and participating in
conversations.
3. Monitoring hashtags (topics).
4. Reporting ROI and tweaking
strategy.
5. Exploring paid ads.
@JuliaCSocial #TweetEC @EnterpriseCtr

10. Twitter 101
“Twitter is an information network
made up of 140-character
messages called Tweets. It's an
easy way to discover the latest
news related to subjects you care
about.”
Twitter promotes itself as a news
and discovery social media
platform.
@JuliaCSocial #TweetEC @EnterpriseCtr

11. Setting It Up For Success
 Username: 15 characters or less
 Profile photo: Shown as the icon with every tweet you
post. Recommended 400x400 pixels.
 Bio: 16o characters to tell people about you and your
business.
 URL: Website link
 Header image: 1500x1500 pixels
 Pinned tweet: Pinned to the top of your profile.
@JuliaCSocial #TweetEC @EnterpriseCtr

12. Terms To Know - Hashtag
 Any word or topic beginning with
the # sign.
 People use hashtags organize
conversations around a specific
topic.
 Clicking on a hashtag takes you to
search results for that term.
 Great for events, specific
products, news, timely
announcements.
@JuliaCSocial #TweetEC @EnterpriseCtr

13. Terms To Know - Mention
 A public tweet directed to another user that includes
their @username. Appear like regular Tweets in your
timeline.
 Clickable and the person mentioned gets notified.
 They are collected together in a conversation if you
click @reply.
@JuliaCSocial #TweetEC @EnterpriseCtr

14. Terms To Know - @Reply
 A public response to a Tweet via the @reply button.
 @Replies show up in your home timeline and the
timeline of the person to
whom you are responding.
 @Replies only show up in
your timeline if you
follow both the sender
of the original Tweet
and the recipient of
the @reply to that Tweet.
@JuliaCSocial #TweetEC @EnterpriseCtr

15. Terms To Know - Retweet
 Sharing a Tweet.
 You can pass along someone’s Tweet by
retweeting it.
 Just hit the Retweet button to send the
original Tweet as written to all of your
followers.
 If you hit retweet, as opposed to cutting a
pasting and writing RT, it won’t have have
your branding/profile pic on it.
 Retweeting and mentioning are the keys
to building up community on Twitter.
@JuliaCSocial #TweetEC @EnterpriseCtr

16. Terms To Know - Favorites
 Favorites are a great way to keep track of tweets you
want to refer to later.
 Also a great way to build relationships and tell
someone you appreciate them.
@JuliaCSocial #TweetEC @EnterpriseCtr

17. Anatomy Of A Tweet
@JuliaCSocial on Twitter
@JuliaCSocial #TweetEC @EnterpriseCtr

18. Terms To Know - Moments
 “Moments” was just introduced this week!
 “The best of what’s happening on Twitter in an
instant.”
 Regardless of who you follow
 Good for discovery
@JuliaCSocial #TweetEC @EnterpriseCtr

19. How To Use Twitter
 Keep it conversational and informal.
 Employ wit and humor.
 Make it shareable.
 Content has to be worth reading,
clicking, and retweeting.
 Ask questions.
 Share helpful info/resources.
 Comment on current events.
 Be yourself. Be authentic.
@JuliaCSocial #TweetEC @EnterpriseCtr

20. Following & Followers
 Find and follow 10 people daily.
 Lose the dead weight by using a free app like
Crowdfire – choose “Inactive Following”
 Look at your followers and strategically follow back.
 Should you follow everyone that follows you?
 Do not buy followers!
 1,000 engaged followers are better than
10,000 fake or uninterested followers.
@JuliaCSocial #TweetEC @EnterpriseCtr

21. Twitter Lists
 Use Twitter lists to manage the chaos.
 Lists are used for reading Tweets only.
 You cannot send or direct a Tweet to members of a list,
for only those list members to see.
@JuliaCSocial #TweetEC @EnterpriseCtr

22. Twitter Lists
 Subscribe to/follow other
people’s lists.
 You can follow lists without
following each account.
 Create private and public
lists.
 List names cannot exceed 25
characters or begin with a
number.
 Use for events, networking,
influencers, news
@JuliaCSocial #TweetEC @EnterpriseCtr

23. Using Hashtags
 Think about your
industry.
 Listen and join
conversations.
 Use key words
 Join Tweet Chats!
 Don’t just jump on what’s
popular.
@JuliaCSocial #TweetEC @EnterpriseCtr

24. How Much To Tweet?
 80% not related to
you but of value to your clients and customers
 20% directly related to you
 Retweet, @Mention, Acknowledge
 ALWAYS be sharing relevant, valuable, pertinent, up-
to-the-minute information!
@JuliaCSocial #TweetEC @EnterpriseCtr

25. What Will I Tweet?
 80/20 rule
 Get Google Alerts
 Alltop
 LinkedIn Today
 Statistics
 Quotes
 Photos
 Retweet often
 Search hashtags
@JuliaCSocial #TweetEC @EnterpriseCtr

26. Customer Service
 71% of customer complaints on Twitter go unanswered.
 YET, 83% of people appreciate being answered by a
company!
@JuliaCSocial #TweetEC @EnterpriseCtr

27. Customer Service
 Respond quickly and publicly.
 Indicate you will send them a private message.
 This let’s everyone know you are listening.
 Do not delete or block!
 Have rules (no obscenities, etc.).
 NO RESPONSE IS A RESPONSE!
 Respond to positive comments!
@JuliaCSocial #TweetEC @EnterpriseCtr

28. Customer Service
@JuliaCSocial #TweetEC @EnterpriseCtr

29. Keep It Short
There is no “magical” length, but a report by
Buddy Media revealed that tweets shorter than
100 characters get a 17% higher engagement
rate.
@JuliaCSocial #TweetEC @EnterpriseCtr

30. Use Photos & Videos
 Photos average a 35% boost in Retweets
 Videos get a 28% boost
 Quotes get a 19% boost in Retweets
 Including a number receives a 17% bump in
Retweets
 Hashtags receive a 16% boost
@JuliaCSocial #TweetEC @EnterpriseCtr

31. Participate In Trends
 Participate in trends, but do it authentically.
 Be careful and think before you tweet.
@JuliaCSocial #TweetEC @EnterpriseCtr

32. Helpful Apps
 HootSuite, TweetDeck
 Buffer
 IFTT
 Pocket
 Do not just set and forget!
@JuliaCSocial #TweetEC @EnterpriseCtr

33. To Be Successful On Twitter:
 Be present.
 Be relevant.
 Be active.
 Be engaging.
 Be timely.
 Have fun!
@JuliaCSocial #TweetEC @EnterpriseCtr

34. “This isn't just about content and social media.
This is about being relevant in people's minds before
they want whatever you're selling.
After all, that's the definition of successful
marketing.”
Social Media Josh
(Josh Hoffman)
@JuliaCSocial #TweetEC @EnterpriseCtr

35. Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook: www.facebook.com/jcsocialmarketing
Email: julia@jcsocialmarketing.com
@JuliaCSocial #TweetEC @EnterpriseCtr