Inspired by bitmama.it: http://www.slideshare.net/chiyaserena/user-experiencedesign-cc

1. to

3. Design is not just what it looks like
and feels like. Design is how it works.
Steve Jobs

4. Bad

5. Good

7. Learnability
How easy is it for users to accomplish basic
tasks the first time they encounter a design?

8. Efficiency
Once users have learned the design, how
quickly can they perform tasks?

9. Memorability
When users return after a period of not using
a design, how quickly can they perform tasks?

10. Errors
How many errors do users make, how severe
are these errors, and how easily can they
recover from the errors?

11. Satisfaction
How pleasant is it to use the design?

13. I’ve been amazed at how often
those outside the discipline of
design assume that what designers
do is decoration. Good design is
problem solving.
Jeff Veen

16. Design is so critical it should be on
the agenda of every meeting in
every single department.
Tom Peters

18. Investigation
Ideation
Design
User Testing

25. Business success is always defined
by the quality of the overall
customer experience.
Forrester Research

26. Websites that are hard to use
frustrate customers, forfeit revenue
and erode brands.
Forrester Research

27. Good design is the most important
way to differentiate ourselves from
our competitors.
Samsung CEO Yun Jong Yong

31. THANKS!
@trump29
h#p://linkedin.com/in/jaketruemper
truemper@gmail.com
314.881.1900
info@4ORCEdigital.com
With
special
thanks
to
bitmama
(bitmama.it)