This presentation will equip you with the skills to take your video productions to the next level. Learn the elements of telling a great story through video and the top mistakes most people make when making videos. This workshop will take you through the process of composing great shots, recording good audio, and editing your video quickly and professionally.

1. 2014
NAGW Video Boot Camp
Jake Sturgis, APR
Capture Video

2. My Background
Television news producer at KBJR
in Duluth, MN
Hopkins Public Schools, 2002-
2005
Minnetonka Public Schools, 2005-
2014
Capture Video, LLC

3. #2 Search Engine
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults ages 18-34
than any cable network
• Mobile makes up almost 40% of YouTube's global watch time

4. The Power of Video
Text
 “My son just took his first
steps!”
Photo

5. 12 Tips to
Instantly Create
Better Videos
(And you probably already have
the gear to do it!)

6. Pre-Production of your Video

7. 1. Have a Plan

8. Planning Your Video
 What is your goal?
 Who is your audience?
 What are your key messages?
 Who are your spokespeople?
 Do you need a script?
 What are the shots you need to get?
 How long do you want the video to be?

9. Planning Your Video
 Who is shooting the video?
 Who is editing the video?
 Who is scheduling?
 Do we need media release forms?
 What’s the timeline to get it done?
 How will it be distributed?
 Can it be used in multiple ways?

10. 2. Know Your Key Messages

11. Production of your Video

12. 3. Keep it Steady

13. 4. Love the Landscape

14. 5. Forget the Zoom

15. 6. Audio and Video are Married

16. 7. Tap it in
Auto Iris Tapped Settings

17. 8. Don’t Just Stand There

18. Post-Production of your Video

19. 9. Keep it Short

20. 10. Make them Blink

21. 11. Sweeten the Audio

22. 12. Use Graphics

23. Common Gov’t Video Blunders
 No key messaging developed
 Trying to force something into a “video story”
 Videos are too long
 Contain too many date/time references
 Poor video quality (no tripod, quick zooms)
 Poor audio quality (no external microphone)
 Too much “talking head”

24. Tell a Story

25. Tell a Story
Stories need a beginning, middle and end. They need characters, conflict
and surprises.
Most importantly, they need to move forward and reward the viewer along
the way.
These elements, regardless of their format, can turn any medium into a
powerful story.

26. Shooting Your Video
 Shot Composition
 Rule of Thirds
 Talk Space
 Head Room
 Lead Room
 Camera Angles (High, low, eye-level)
 Balanced frame

27. Shooting Your Video
Shot Sequences help tell stories
 Tight, Medium, Wide Shots
 Match on action
 Look for the action
 Tip: Hold shots for 10 seconds

28. Shooting Your Video
 You are shooting for the edit
 It’s like making sausage

29. Shooting Your Video
 More Jargon:
 Pan (side to side camera movement)
 Tilt (up and down camera movement)
 Zoom (in and out camera movement)
 Iris (opening to let light into camera)
 White Balance (adjusting colors)

30. Conducting Interviews
 Be aware of your background
 Try and avoid recording in an administrator’s office
 Use a microphone and tripod
 Check your focus, audio levels, etc.
 Have them repeat your question
 Don’t give any verbal cues

31. Tips for Interviews
 The people closest to the story, should tell the story
 Find a good place for the interview
 Avoid interviews in administrators offices at all costs
 Have them repeat your question in the answer
 Use non-verbal cues during responses

32. Lighting Tips
 More light, the better
 Don’t shoot interviews near windows

33. Stabilization Techniques
 Use a tripod whenever possible
 Find places you can balance off of
 Create a human tripod

34. Getting Great Audio
 Good audio is essential for video
 Find a microphone
 Be aware of your surroundings

35. Lavaliere Microphone

36. Lavaliere Microphone

37. Hand-held Microphone

38. Shotgun Microphone

39. Camera Microphone

40. iPad Microphones

41. iPad Microphone Adaptors

42. Shooting Video on an iPad

43. Editing Takes Time
 My averages:
 10 minutes of raw
footage = ONE
minute edited
 1-3 hours of
editing for ONE
edited minute

44. Music and Graphics
 www.VideoBlocks.com
 www.Pond5.com
 www.DigitalJuice.com
 http://www.youtube.com/audiolibrary
 www.FreePlayMusic.com

45. Video Delivery
 Web
 Your City Website
 Video Sharing Site (YouTube, Vimeo)
 Social Networking Site (Facebook, Instagram)
 Video Hosting Site (Granicus, SchoolTube, Wistia)
 Public Access Cable TV
 CDs and DVDs

46. Search Engine Optimization
 Upload your video to a prominent platform
(YouTube, Vimeo, etc.)
 Use the right words in your video tags and
descriptions, don’t abbreviate
 Use informational words in your title, tags
and script (How to…, History of…)
 Make great videos

49. Finding the Right Keywords

50. Looking at Analytics

51. Looking at Analytics

52. Link Time to YouTube Video
Take your YouTube URL:
http://www.youtube.com/watch?v=2MGaKwiNtuI
Link to 1 minute and 8 seconds into the video
Add #t=01m08s to end of the URL
http://www.youtube.com/watch?v=2MGaKwiNtuI#t=01m08s

53. My Contact Info
 Jake Sturgis, Capture Video
 www.CaptureVideo.com
 jake@capturevideo.com