2. We know it takes a little while to get
into our culture, so we thought weâd
help you out. We asked a brand-new
writer to put down his thoughts during
his ïŹrst 22 days. Okay, that writer is
me, actually, and this is the last section
I wrote. The rest is part handbook, part
journal, and hopefully really relevant
since I was probably feeling what
youâre feeling now. So check it out and
enjoy your ïŹrst 22.
HEY. WELCOME TO 22.
3. Ok, you feel like an idiot. Temporarily, of course, but for now, you
canât remember if it was Jim or Joe or Jed or Moe you just met
or why your password wonât work or where youâre supposed to
be next or where the bathroom/coffee/elevator/stairwell/printer/
anything is but youâre smiling all the time because hey itâs your
ïŹrst day and you donât want anybody else to know youâre an
idiot and okay youâve got the computer working and it was Jim,
not Moe, and you ïŹlled out most of the forms and they took
you to lunch and everybodyâs cool and youâve got your pass
thingy so you feel less visitor-ish and you actually remembered
that the big door is a push instead of a pull and by the time you
leave you realize you just started a really great part of your life
because this place is pretty cool. And youâre not an idiot at all.
Now where did you park?
DAY 1
NOTES
THINGS I DONâT GET:
Everything.
4. Client Leadership (transl. Account Management). Campaign
Management (transl. Traffic/Project Management). Performance
Solutions (transl. UX, Analytics and Search). Yeah, itâs like going to
Mexico. You can still speak English, but youâll need to memorize
a few key words to order a taco. Of course there are reasons
why they speak differently here, most of them tied to the fact
that they think differently here. You will too. Be patient. Oh, and
if people start wondering out loud if youâre an E or an I, thatâs
part of a personality test they may have you do to help you and
others to interact better. Does that sound cool to you? Yeah?
Youâre probably an E.
DAY 2
22 ACRONYM I HAD TO ASK ABOUT:
SET: Southeast Toyota.
NOTES
5. So, youâre over the new employee blur and now itâs time to do
stuff. But everything seems kind of clunky. Itâs going to. Relax,
nobody expects you to know everything all at once or, actually
ever. Because everyone here is learning, all the time. Thatâs one of
the things that make this place so great. Itâs never perfect because
perfect isnât perfect. Perfect means stopping. And stopping
sucks. So, relax. You wonât be judged for trying too hard. And
youâre good at what you do. Thatâs why they hired you. And theyâre
really picky. Did we mention that you need to relax?
DAY 3
CLUNKY THINGS I DID TODAY:
Spilled soda on my pants because the bathroom
door handle required less pressure than I realized.
NOTES
6. Warning. When you innocently ask somebody âHey, whatâs there
to eat around here?â you think you are asking a simple question
with the usual ïŹve option answer. Oh, no. Youâre about to get a
passionate discourse on the culinary merits of every eatery known
to modern man. And the food trucks. Whoa. It could take a lunch
hour just to hear about the food trucks. So just cut in and say,âThat
sounds good.â And go try it. Then, in a couple months, when a new
person asks you what there is to eat around here, sweet revenge.
DAY 4
BEST PLACE TO EAT:
Yes.
NOTES
7. Weâre in the most vibrant, exciting part of the largest, most
cosmopolitan city in the Southeast. An area where accountants
rub elbows, accidentally, with hipsters, where fancy restaurants
compete with street food, where even the homeless people are
enterprising. It is a food, bar, theatre, shopping mecca. So go.
Leave. Explore. Have lunch, after-work drinks, take a walk, get out,
breathe. Then come back, feeling like youâre part of something
bigger. Because you are.
DAY 5
FAVORITE PLACE TO BE:
Outside.
NOTES
8. This place is alive. Alive as in busy and alive as in constantly
rethinking how things are done. Thereâs an energy that youâve
never felt before, as if everybody is really connected to everybody
else, not just digitally, but in spirit, too. And constantly moving.
DAY 6
FUN THING TO DO:
Sit at the 15th ïŹoor cafe couches in the afternoon
and just watch people come and go. Better than reality TV.
NOTES
9. Thatâs the biggest difference youâll ïŹnd here. In most places,
youâve got your poseurs, your squeaky wheels, your worker bees
and your coasters, the people who just sort of do the minimum
and let everyone else carry the load. Here, thereâs a different
attitude. An energy. People are excited. And the place is always
moving forward. Thatâs because nobodyâs just riding. Everybodyâs
always pushing. Pushing yourself, pushing ideas, pushing limits.
Itâs refreshing and a bit of a kick in the pants.
DAY 7
COOL VIEW:
The lights of the city from anywhere in the office.
NOTES
10. It doesnât take long to feel like youâre part of this place. To start
saying âweâ when you tell your friends whatâs happening here,
instead of âthey.â Because whatâs happening here is pretty cool
and youâre starting to be a part of it.
DAY 8
FUN CHALLENGE:
Memorize a few names on your map of the agency,
then take a walk around and see what they look like.
NOTES
11. No, really. Whatâs next? They never rest here. I mean, they sleep
at night, sure, but theyâre always building, never repeating. After
every meeting, they ask what worked, what didnât and what can
be done better and then, move on. They think of feedback, any
feedback, as a gift, a way to go forward.
DAY 9
CLEVER-SOUNDING THING I JUST THOUGHT OF:
Mistakes are the fuel for success.
NOTES
12. Why is it such a great place to work? Because the people who
work here think itâs a great place to work. And being surrounded
by people who want to be here makes it a great place to work.
Does that make sense?
DAY 10
PHILOSOPHICAL QUESTION:
If a doughnut is left in the kitchen and
nobody sees it, does it exist?
NOTES
13. This is big. A lot of agencies say they want to be the leaders, but
they arenât set up to allow that to happen. Weâre independent in
ownership and in attitude. We make our own rules. We donât have
to âcheck with corporate.â We are corporate. And our corporate
is anything but corporate. So we donât have to compete with
ourselves to be the biggest mouthpiece in a meeting. Weâre making
our way in the world, pushing whatâs possible. Itâs a little scary.
But the rewards are much, much bigger.
DAY 11
âWHAT IFâ IS THE REASON YOUâRE READING THIS.
NOTES
14. Finally, you can stop feeling the need to introduce yourself. You
can also stop wondering if theyâre all whispering about you.
Theyâre not. And maybe itâs time you started showing off some
of those quirky habits. Wear the funky shirt. Bring in the toilet-
shaped coffee mug. Unveil that tattoo you never remembered
getting. Take a phone call from your honey without running to
the restroom. Youâre one of us. Itâs what makes us all interesting.
Whatâs that smell? Is it new person? No, you stepped in something
this morning. Good, youâre real. Stay that way.
DAY 12
Today I made a bad pun out loud and everyone groaned.
It was so liberating.
NOTES
15. Youâll soon ïŹnd out that the people you donât work with, you do
work with. Because there are no walls between departments, just
doorways, made of glass. And we all have the same goals. So
Social has to be really creative and Creative has to be really social
and just about every project involves just about every department
from the get-go.
DAY 13
DEFINITION OF INTEGRATED:
All hands on deck.
NOTES
16. So youâre three drinks in and your team just won the latest round
of ping-pong/Pictionary/whatever game was available and youâre
talking to somebody from another department about that movie
you both love and saying things like âI know, right?â and your
new work buddies are giving you head nods and ïŹst pumps and
a group is forming to keep the party going and youâre thinking,
âI actually like these idiots.â
DAY 14
FRIDAY BEV BAR:
When our media partners invade our office with alcohol.
NOTES
17. Weâre all moving this place forward. So spend a little time each day
ïŹguring out where the futureâs going and how you can help us to
shape it. Go online, see whatâs new. Download the apps the teens
are into, try âem out, keep the ones you like. Make a cool avatar.
Sign up for everything social. Get connected to whatâs happening
out there. âCause thatâs whatâs happening in here.
DAY 15
TIP OF THE DAY:
Go online. Find out something that nobody else knows yet.
Rub everyoneâs face in it.
NOTES
18. Itâs more of a movement than a company. And youâre a supporter
as well as a mover. Feel free to join whatever function, group,
sport, event or even hallway gathering you ïŹnd interesting and fun.
Weâre a social company. So go socialize.
DAY 16
CHALLENGE:
Take a picture of your new space and post it.
NOTES
19. The big glass doors open away from the kitchen. That way, when
youâre bringing food or hot coffee somewhere you can just push.
Or just look up to see if thereâs a little metal bar in front of the
metal plate on top. That means push, too. There, now the world
can continue to revolve.
DAY 17
22 CUSTOM:
Holding the door for people. Itâs appreciated
and increases core strength.
NOTES
20. They love friction here. The good kind of friction. The kind that
doesnât slow things down, but makes things better. That doesnât
make enemies, but lifelong friends. The kind that can stir a roomful
of ideas into a sum thatâs so much greater than the parts.
DAY 18
PHILOSOPHICAL NUGGET:
Two gently butting heads are better than one.
NOTES
21. Itâs an agency meeting where people share whatâs happening.
And donât worry. They arenât going to call out your name and start
clapping like a T.G.I. Fridayâs birthday party. Just go and listen and
enjoy being part of something bigger.
DAY 19
TOWN HALL:
âHear ye, hear ye.â
NOTES
22. You want to prove yourself. You want to show you know what
youâre doing. That you can hit the ground running. And yet, there
are a lot of little things you donât know yet. Like whereâs the
cream for the coffee? So, ask for help. People like to help. And they
like people who arenât perfect. So youâre actually helping them by
asking them to help you. Does that help?
DAY 20
ME: Where are the phones?
ANSWER: Your laptop is a phone.
ME: I knew that.
NOTES
23. This place was designed for interaction. Creativity. Sharing. But
there are times when you just need to escape to the privacy of
your own thoughts. Good, it was designed for that, too. Youâll see
people camped out in corners, booths, cafe tables, conference
rooms, other peopleâs desks. Still connected but less distracted.
And thatâs cool. You wonât look like a tool for checking out every
once in a while. Itâs expected.
DAY 21
NOT A LIE:
Tell your friends you have a corner office with
an amazing view of the city.
NOTES
24. So youâre on your way in to work. And youâre thinking about that
deadline youâve got to meet and that email from _______ thatâs
actually gonna help you meet it. And youâre already planning
lunch in your mind. And trying to ïŹgure out if you can go to
that thing somebody from 22 invited you to next Saturday. And
even in your thoughts, youâre using 22 lingo and when you stop
and think where you were 22 days ago, itâs like youâve become
a whole different you. A quicker-witted, more progressive, more
energetic, more in-the-know you. And you like this you a lot better.
22 days at 22. Yeah.
DAY 22
THE MOST AMAZING THING ABOUT MY FIRST 22 DAYS:
How fast they went by.
NOTES