Word of mouth is the most effective marketing tool as it begins with customers using a product or service and forming opinions, which they then share with others, leading to increased awareness and consideration without marketer involvement. Satisfied customers drive new business through personal recommendations to friends and family based on their direct experiences.

1. the ultimate marketing tool: word of mouth
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2. Social Media
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3. Create awareness
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4. Get consideration from a client
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5. Client purchase
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6. Marketer generated results
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7. Customer use of product/service
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8. Customer forms opinion
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9. Customer talks about experience
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10. Talk leads to awareness
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11. Talk leads to consideration
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12. User generated feedback
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