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8 Things Every Marketer Needs to Know About Social Media

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Jonathan Rick
Jonathan Rick

Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals. Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

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If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
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Before you entertain a social media strategy, you first need a business strategy.
When you think of social media…
Don’t think of tactics and channels.
When you think of social media…
✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
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CONTENT
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✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
On publish 1 hourlater 3 hourslater Next day Next week Next month 2 months
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1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
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8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media

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8 Things Every Marketer Needs to Know About Social Media

  • 1. If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
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  • 9. Before you entertain a social media strategy, you first need a business strategy.
  • 11. Don’t think of tactics and channels.
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  • 14. ✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
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  • 64. 1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
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  • 84. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views 26,627 views
  • 85. IOWA HOUSE DEMOCTATS Zach Wahls Speaks About Family MOVEON.ORG Two Lesbians Had a Baby and This Is What They Got 2.8 million views 17.4 million views
  • 86. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes • Kashmir Hill • 1,200 words • 13,000 likes