If you are leading a business or non-profit, you may find out your communication is designed to move people to take action and looks a lot like “selling.” In “Selling for Non-Sales People” we will discuss how to communicate effectively in “selling situations” yet, encourage you to do so in a way in which you still feel comfortable. You may be an engineer or account by training and fill a sales role at this point in your career. No problem, this workshop will help you fine tune your approach to increase sales while preserving your sense of who you are. Here are a few specific topics that will be addresses in Selling for Non-Sales People. 1. Pulling customers to you vs. pushing your products on them 2. When to provide more information, when to shut up and make the sale 3. How your value proposition affects who and when you present to 4. Questions to help you and your customer 5. Keep it simple and you’ll do better Your speaker, J.R. Atkins, has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published a book with Steven Covey called Success Simplified with J.R. Atkins.