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GHOST, COPY, EDIT -
WRITING?
JPH Business Solutions, LLC
With the advent of content importance and
sometimes even obsessive focus on the right text,
there have come many terms into play -
ghostwriting, copywriting, editing, proofreading. All
these words are connected to creating content, but
what do they actually tell us about the process they
describe?
GHOSTWRITING
creative writing that is published by someone
else's name
not writing under pseudonym
a person is using a different name to publish
own work
a ghostwriter is a person behind the curtain
COPYWRITING
used to persuade audience
found in advertising and commercials
target audience of a company or a brand to
gain more customers.
EDITING
revising
adjusting the already written content
more content written,
flow of the text
paragraphs follow each other logically
the information is relevant, concise and complete
overall reading experience goes undisturbed.
PROOFREADING
text is without any grammatical errors
punctuation is in order
no misspelled words.
Ghostwriting - I write it as you
Copywriting - I persuade you
Editing - I revise it
Proofreading - I spell check it
Thank you!

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Ghost, Copy, Edit - Writing?

  • 1. GHOST, COPY, EDIT - WRITING? JPH Business Solutions, LLC
  • 2. With the advent of content importance and sometimes even obsessive focus on the right text, there have come many terms into play - ghostwriting, copywriting, editing, proofreading. All these words are connected to creating content, but what do they actually tell us about the process they describe?
  • 3. GHOSTWRITING creative writing that is published by someone else's name not writing under pseudonym a person is using a different name to publish own work a ghostwriter is a person behind the curtain
  • 4. COPYWRITING used to persuade audience found in advertising and commercials target audience of a company or a brand to gain more customers.
  • 5. EDITING revising adjusting the already written content more content written, flow of the text paragraphs follow each other logically the information is relevant, concise and complete overall reading experience goes undisturbed.
  • 6. PROOFREADING text is without any grammatical errors punctuation is in order no misspelled words.
  • 7. Ghostwriting - I write it as you Copywriting - I persuade you Editing - I revise it Proofreading - I spell check it