2. Evian
Name: Evian natural spring water!
Slogan – Live young
Brief information- Evian is a brand of mineral water coming from several
sources near Évian-les-Bains, on the south shore of Lake Geneva.Today,
Evian is owned by Danone Group, a French multinational company. In
addition to the mineral water, Danone Group uses the Evian name for a
line of organic skin care products as well as a luxury resort in France.In
popular culture, Evian is portrayed as a luxury and expensive bottled
water. It was named in Agatha Christie's Murder on the Orient Express. It
is popular among Hollywood celebrities.[1] David LaChapelle photographed
an Evian campaign juxtaposing a supermodel next to an Evian fountain
formed from a Greek statue, which was painted to look like stone by
Joanne Gair. In addition, high fashion designer Diane von Fürstenberg
produced the Limited Edition bottle for 2013. Elie Saab produced the
Limited Edition bottle for 2014. In 1789 during a walk, the Marquis of
Lessert drank water from the Sainte Catherine spring on the land of a M.
Cachat. The marquis, who was allegedly suffering from kidney and liver
problems, drank the water regularly while he walked, and claimed that his
health improved. Encouraged by Lessert's advocacy of the 'miraculous'
water, local doctors began to prescribe it as a health remedy. In response
to the growing success of the water, M. Cachat fenced off his spring and
began selling the water.
3. Print Adverts
Evian have created very effective and eye
catching adverts in the last couple of years.
They have created adverts that can appeal to
everyone making there product more suitable
for most people. For example they create fun,
not serious adverts for example the baby t-shirts.
They have also made sure they
thought carefully about there audience they
have created a baby t-shirt for most skin
colours so everyone different races can
purchase a t-shirt and enjoy their Evian
water. The way they use funny images makes
people have fun and a laugh when viewing
there adverts this instantly makes them more
popular and more appealing to the people.
They make sure that the can engage most
people making there product having more
vast sales. By this images and slogan of ‘live
young’ they are putting the message across
that by drinking this water you are almost
looking after your inner baby meaning its
keeps you young and healthy. They have used
eye catching colours to attract the audiences
attention to make their product more
appealing. I believe this product and advert is
aimed at all generations who enjoy a good
quality bottled water.
![Evian
Name: Evian natural spring water!
Slogan – Live young
Brief information- Evian is a brand of mineral water coming from several
sources near Évian-les-Bains, on the south shore of Lake Geneva.Today,
Evian is owned by Danone Group, a French multinational company. In
addition to the mineral water, Danone Group uses the Evian name for a
line of organic skin care products as well as a luxury resort in France.In
popular culture, Evian is portrayed as a luxury and expensive bottled
water. It was named in Agatha Christie's Murder on the Orient Express. It
is popular among Hollywood celebrities.[1] David LaChapelle photographed
an Evian campaign juxtaposing a supermodel next to an Evian fountain
formed from a Greek statue, which was painted to look like stone by
Joanne Gair. In addition, high fashion designer Diane von Fürstenberg
produced the Limited Edition bottle for 2013. Elie Saab produced the
Limited Edition bottle for 2014. In 1789 during a walk, the Marquis of
Lessert drank water from the Sainte Catherine spring on the land of a M.
Cachat. The marquis, who was allegedly suffering from kidney and liver
problems, drank the water regularly while he walked, and claimed that his
health improved. Encouraged by Lessert's advocacy of the 'miraculous'
water, local doctors began to prescribe it as a health remedy. In response
to the growing success of the water, M. Cachat fenced off his spring and
began selling the water.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)