6. Josh Elman @joshelman , Greylock @greylockvc
Growth Key Questions
6
1. Problem: what do people want?
2. Inception: how do we make them aware?
3. Adoption: how can we get them going?
4. Retention: how does it become a habit?
Josh Elman @joshelman , Greylock @greylockvc
14. Someone who Tweets?
Someone who wants to
stay up to date withfriends?
Someone who cares
about realtime news?
Someone who wants to
know what’s happening
in their world
Someone who wants to tell everyone
what they had for breakfast
Someone who wants to
know what their friends
had for breakfast
15. Our mission: instantly connect people everywhere
to what’s most meaningful to them.
Feb 14, 2011 from Barcelona, Spain
@dickc Dick Costolo
29. Josh Elman @joshelman , Greylock @greylockvc
When someone signs up...
29
Everyone else is on
it, might as well try
I saw it featured in the
App Store
My friend Julie sent
me an invite email
Free Trial, I’ll give
it a shot
Kim Kardashian tweeted
about this cool new app
Josh Elman @joshelman , Greylock @greylockvc
30. Josh Elman @joshelman , Greylock @greylockvc
YOU HAVE MOREATTENTION NOW
THAN YOU EVER WILLAGAIN
30
48. Josh Elman @joshelman , Greylock @greylockvc
The Best Learn Flows
48
1. Take their time
2. Break down the product into steps
3. Ask questions instead of explaining
4. Start with the easy questions first
5. Put the user into the product only when
ready (but allow skipping)
Josh Elman @joshelman , Greylock @greylockvc