AIESEC International internal communications audit report

1. Global Internal
Communications Audit
Report
Prepared by;
Josephus AYOOLA.
For,
Global Internal Communications Team.

2. Executive Summary
This is an examination of the internal communication process in AIESEC. Media
and messages are the key issues.
Questions asked and answered are:
How is information transmitted and received?
What content is most important?
How well informed are the different communities at AIESEC?
What could be done to improve communication?

3. Methodology
A quality survey was conducted to during the 4th quarter of year 2013 to asses
the major channels for global internal communications. Most responses were
focused on the social media groups and the global newsletter.
Total No of AIESECers
Survey Result
collected
Total No of Regions
Average no of clicks
on Global Newsletter
Over 80,000
210 ~ 0.3%
6 regions ~ 35
response per region
~ 6,000 clicks per issue.
With 19% from WENA.
* Please note that the clicks on global newsletter is tracked using images/ links on bitly.com and also survey responses

4. Findings and Recommendations
 How is information transmitted and received?
Total
210
Facebook
117
Podio
23
Email
142
Myaiesec.net
143
Learn.aiesec.org
4
Opportunity Portal
9
Global website
20
I get my updates through
National level
43
RECOMMENDATIONS:
• Response rate shows that most people get
information through myaiesec.net, e-mail and
national level which are majorly from the
Global Newsletter Issues.
• Ensuring optimum and timely delivery of every
issue of the global newsletter should of high
priority by every individual involved.
• Facebook is the most used social media
community to receive information, so we
should also focus on driving engaging
contents and conversations to grow the
usage. This help increase our customer
centricity.

5. Social Media Communities Analysis
 Global Facebook group has about 75,739 members. Major content in the group are
Exchange opportunities promotions, Promotion of external opportunities and applications
promotions. From the Internal comms, major content shared are global updates and post
from AI team.
 Due to changes in the AIESEC experience and also engagement initiatives from the Global
Internal Comms team; two Specialized and controlled Facebook group was created:
1. Global TMP Group: With approximately 924 members. The focus of this group is to
share global updates and opportunities for individuals taking the TMP experience and also
drive conversations specified for them.
2. Global TLP Group: With approximately 1,172 members. Focused more on team
leaders to drive conversations around their TLP experience and also share opportunities and
updates specified for team leaders.

6. How we could Improve ?
 From survey response rate about 61% response just check the Facebook groups once in a while or
sometimes. So to improve on the usage and engagement, we should develop contents that can
better engage the members of the groups. The Internal Communications team came up with the
“LEADERSHIP THURSDAY” initiative to better engage and drive conversations.
 Also as regards the Global Newsletter, the Leadership stories have helped grown clicks and reads.
We need to work on making the release efficient and timely.
For clarifications,
Mail: josephus.ayoola@aiesec.net