How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.

1. web2.0 Paradigm and Business Strategy Jo, SanKu web2.0 Evangelist - Perpetual Draft -

3. web2.0? Bubble2.0? Not2.0?

4. ? web 2.0 Massive & Fast Innovation Power Shift to You

5. Disruption & Opportunity

7. YOU Distribution Value & Attention You Participate , Linked , and Empowered Services Contents

8. You Dynamic Community

9. Link > Talk > Interact > Collaborate We, the Media Social Computing

10. Creators Synthesizers Consumers 1 10 100 Creators Synthesizers Linked Collaborate Mass Media Me Media We, the Media Social Media Consumers

11. http://www.micropersuasion.com/2006/03/institutional_p.html Social Computing Relationship Group Network Effect Collective Intelligence

12. 사용자 생성 컨텐츠 일반 컨텐츠 사용자 생성 컨텐츠 일반 컨텐츠 4 천 5 백만 사용자 10 억 명 이상 1996 년 Dion Hinchcliffe 25 만 웹사이트 8 천만 웹사이트 웹 1.0 단방향 : 읽기위주 웹 2.0 양방향 : 읽고 쓰기 ( 컨텐츠 생성 ) 집단지성 집단창작 생태계 2006 년

13. Why? People Participate, Open, and Share Opinion Leading = Power Information value lasts very long. Web Age Exclusive Ownership = Power Open & Share Value Growing Everybody is Happy Users Empowered We, the Media Social Computing Ecosystem

14. Flat Hierarchy Authors Publishers/ Distributors Change of Social Structure * Directory vs. Search You Linked as authors, editors, synthesizers, archives, distributors, c onsumers Consumers (End Users)

15. Samuel R. Smith http://www.intelligentagent.com/archive/Vol3_No1_polisci_smith.html Now, The Network Age The You Age

16. Easy Reach to Value Search Low Cost of Marketing People Linked (Word of Mouth) Long Tail Phenomena: Three Forces Short Head Long Tail Attention Sales Traffic Democratization Participation Service, Product, Information, Opinion

17. Web as Platform(XoWeb, Everything Over Web) Technology, Social, Culture, Business, Politics People Contents Data Knowledge Microcontens Syndication We, the Media Social Networking Remixing Services Mashups Services Businesses Ecosystem

19. Mashup Do-it-yourself Web Applications

21. Scion, Toyota's youth-oriented brand, has so far sold about 200 computer-generated cars in Second Life

23. Online Video: RMC, PCC, UGC Short Head Long Tail Body Mbox .paran.com 80 + MagicN/Nate 실시간 유무선 연동 UGC PCC (Proteur Created Content) UGC (User Generated Content) RMC (Ready Made Content) Quality Reputation News Documentary Entertainment Casual Creativity Fun Clipping Street News Hot Issue Information Knowledge Parody “ 만드는 즐거움 , 자기 표현 욕구 충족” “ $$$”

25. Online Video: Video Search More Choice != More Satisfaction => Channel, Filter, and Search

27. Write Read 2.0 * write Read 1.0 CDMA Wi B ro HSDPA Read Read & Write Mobile web2.0 * 표현명 @ KT

28. Utility Computing Software = Electricity Software, Storage, Computing

29. Cost for Computing Power Initial Cost to Buy Computers (CAPEX) Monthly Used Computing Power Total Cost (Accumulated, OPEX Only) Operation Cost (OPEX) Utility Computing and Storage

33. Advertisement2.0 Long Tail TV Ad CPA and Personalization

35. MyCompany 2.0 Made in/for/by People Fast Innovation Flat Communication Video Mobile Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk web2.0 Business Strategy Too Fast Change Mobile Search

38. Outside-In for Watching, Inside-Out for Execution

39. Don’t join in just because it’s “in” Don’t miss out just because it’s “out”

40. The State of the Internet, Part 3 : Mary Meeker

41. Google works for the impact on People , not for money. That is the reason why Google is so successful.

43. Enterprise 2.0 web2.0 within the Intranet

44. Enterprise2.0 Flat Communication through Blog 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감

46. Learning from Doing “ Planning and Strategy are Very Important. But Execution is Everything” “ 흙 다리 도 건너고 본다 .” - 윤종용 사장 “ 쏘고 나서 조준한다 .” Right Resource Intelligence

48. Anycall2.0 Anycall as Service Anycall 2.0 Entertainment People Community SamsungMobile.com CC.Anycall.com Services Information AlterEgo Window to the World PC TV Yepp 3 rd Party Service Data and Devices People Community Social Networking Seamless Connection Unique Services Open Open API

49. web 2.0 web 1.0 web2.0 Business Challenge

51. You Video Mobile We, the Media Long Tail Social Computing Collective Intelligence Internet Singularity Advertisement Massive Innovation Social Networking Social Capital Ecosystem Attention, Trust & Fun Blur Mashup UGC web 2.0 Virtual Life Personalization Ad as Content Decentralization Video Search IPTV Free New Economy Disruption

52. web 2.0

54. 웹 2.0 의 의미 급변하는 현실에 대한 성찰과 혁신을 통한 미래 도약 Me2.0 Family2.0 Company2.0 Korea2.0 World2.0?

58. Thank You [email_address]