Joomla Seo, hosted by SEMrush

HOW TO MAKE JOOMLA WEBSITES PERFORM WELL
IN SEARCH ENGINES
BY: SIMON KLOOSTRA
POWERED BY: SEMRUSH

 Blog: Joomla-seo.net
 (E-)book: Joomla 3 SEO & Performance
Presentation by Simon Kloostra, joomla-seo.net, Powered by SEMrush

 Choose specific keywords for your audience
 Brainstorm, and use Google search for related searches
 Use tools to find out competition and nr. of monthly searches, difficulty
 Google Adwords keyword tool
 SEMRush:

 Use your keywords in body tekst, but also in important locations like:
Domain, URLs, titles, headings, metadescription, etc
 Don’t optimize every page for all keywords, make specific pages for
specific purposes

 Site name
 SEO Settings
 Metadata Settings

 Used in Google search results as the description of your site
 Every URL should have a unique metadescription (not only articles)
 No ranking parameter, but good for CTR

 Can be set in both article or menu-item: avoid setting both
 Use keywords, max 160 characters
 Set it in the Publishing tab of the article or menu-item:
 For large sites, use a metadata manager extension

 Used as the main headline in Google:
 Important ranking parameter
 Max 60 characters

 Optimizing page titles can be complicated:
often the name of the menu-item is used for the page title
 This can lead to a page-title called “Home” for the homepage menu-item
 You can override this using the Page Display options in the menu-item:
 Extensions can be used to set correct page titles

 This means the <h1> tag in HTML
 Preferably, use one H1 heading on every page, followed by 2-3 H2 headings and
possibly some H3’s on larger pages
 In Joomla, article title is H1, menu-item H2, while often article title should be
most prominent
 With a combination of article settings and menu-item Page Display settings,
correct this for individual pages, or:
 Disable all generated headings and create H1 in editor window of the article
 Use template override (see joomla-seo.net)
 Use extensions

 Article title: All about Joomla SEO
 Linked to menu-item called: About
 Use the following settings in the menu-item:

 In Joomla, URLs are created based on article alias or menu-item alias
 Default alias is name of article or menu-item in low caps and dashes for spaces
 Override alias for improved SEO. Example:

 Build a logical structure by breaking up articles in logical categories / menu’s
 Keep category structure and menu structure consistent
 In global article options: show category and make it linked
 Breadcrumbs to link to parent menu-items
 Also use internal linking in body tekst (use correct anchor tekst)

 Joomla generates multiple URLs for the same article
 These are ‘technical’ URLs, not that much of a problem for SEO
 Examples:
/sample-pages
/index.php/sample-pages
/index.php?option=com_content&view=article&Id=2
Etc.
 Joomla 3 uses canonical (=preferred) URLs to fight these (still to be improved)
 Some extensions remove these duplicates

 Joomla generates URLs based on menu-items, also if article is linked to multiple
menu-items
 So: avoid multiple menu-items for the same article
 Use Menu Item Alias (under System links) for the Menu-Item Type
 Not doing so will definitely create duplicate content issues
 Also avoid having both a www and a non-www version of your site
Fix this in .htaccess or use an extension

 Can be caused by typos of users, but also because you changed your site
 Examples:
removed .html extension,
renamed an article or menu-item WITH the alias,
installed a SEF extension without preparation
Etc
 Prevent these changes, or correct them using the Redirect Component:

 Default 404 page is quite ugly.
 Totally different from your design
Solutions:
 Use a template with a custom page
 Use an extension
 Create your own 404 page:
Create an article with correct tekst and create your own error.php file using a copy
of the system error.php

 Joomla 3 has Microdata support built in: Markup especially for search engines
 Special code marked for specific purposes:
Article properties like heading, body-tekst, ratings, etc.
 With plugins you can achieve even more:
Breadcrumbs, product prices, video thumbnails, event information, etc

Robots.txt
 Joomla ships with a default robots.txt file: blocks system folders from Google
 Older sites may still block /images: remove that line
 May not fully block pages from Google index
Robots meta
 Robots meta tag can be set in Joomla (Globally or per article / menu-item)
 Used to keep pages out of the Google index
 Use it for non-relevant pages or pages without unique content
 Examples: Terms and conditions, or overview pages like search pages

Robots.txt Robots meta tag options

 Always create a sitemap
 Not a core Joomla feature
 Small static sites: create manually online at www.xml-sitemaps.com (or other)
 Other: use an extension (make sure all URLs are included, also for 3rd party
extensions)
 Once generated: submit to Google Webmaster Tools (again after changes)

Managing metadata:
 Easy Front-end SEO
 SEO generator (automatic generation: but manual is always better)
 OSMeta
 Header tags (setting H1, H2, etc.)
 SEOBoss
Sitemaps
 Xmap
 Jsitemap

Redirection:
 Redj
 Non-SEF to SEF
 Canonical (no redirect, but setting correct canonical tags)
Microdata
 Microdata Google Breadcrumbs
 Rich Snippets Vote
 Often built in for larger extensions (webshops, event managers)

Full SEF extensions:
 Possibly complicated, but very powerfull
 Carefull: changes URLs after activation
 Canonical (no redirect, but setting correct canonical tags)
 All-in one solution:
Metadata management, Canonicals, Headers, SEF URLs, Redirection to SEF, 404
errors management, Custom URLs
 Best known: SH404SEF
 Alternatives: JoomSEF, MijoSEF

 Google Webmaster Tools is a free tool
 Submit sitemap and set basic settings
 Also allows auditing of HTML issues and performance in search pages

 SEMrush: free version offers nice functionality for limited sites
 Keyword research, keyword difficulty, rank tracking, but especially Site Audit

 This presentation’s slides:
Slideshare: www.slideshare.net/joomlaseo
 Joomla SEO: www.joomla-seo.net
 SEO /SEA: http://www.semrush.com
 To try out SEMrush full functionality for 2 weeks:
www.joomla-seo.net/Blog

Joomla Seo, hosted by SEMrush

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