Discover the top SEO MYTHS already destroying your website in 2014, the pervasive LIES you've been fed about how to dominate Google, and watch 10 actual LIVE WEBSITE REVIEWS that will change the way you look at your own website performance. You'll see how you can get fast improvement for your own, not waste time while you save money. The webinar is presented by sought-after Author and SEO expert Jon Rognerud, Author of the brand New (March 2014) "The Ultimate Guide To Optimizing Your Website" (Entrepreneur/Mcgraw-Hill). This session will NOT BE RECORDED, so set aside time to join live. BONUS FOR JOINING TODAY: We'll give away 5 FREE books to the person with the best question on the live webcast... so think about your questions...and get ready for a content-packed, real-time, fun session, with one of the top experts in the field.

1. SEO, LIES & WEBSITE REVIEWS
Jon Rognerud
@jonrognerud
March 2014

2. AGENDA
SEO “Defined” For 2014
8 SEO Lies
10Website Reviews
BUT FIRST…

3. BOOK GIVE AWAY! (FIVE)
COLLECTYOUR QUESTIONS.
BEST QUESTIONS WIN!

4. JON ROGNERUD
 Author (Entrepreneur/Mcgraw-Hill)
 SEO Authority
 Chaosmap SearchAgency
 Father, Husband
 Plays guitar at every party
 Cross-fit nut (lost 45 lbs)
MOST SOUGHT
AFTER SEO EXPERT

5. WHAT IS SEO?
DEFINITION:
The Art & Science of tuning web pages and web
sites so they show up high in search engine results.
(organic / natural)
Human and technical context (visual and non-visual)
Keywords, Links
Entities – people, places, things, events, etc.

6. SEO IS NOW (2014):
Audience & Engagement
Is the user delighted?
“Search experience optimization”
(Usability, User Experience)
Answer questions and be relevant
Easy to navigate & share
Rich, useful Content

8. SEO “LIES”
Jon Rognerud
@jonrognerud
March 2014

9. SEO LIES (MYTHS)
ADD MORE CONTENT +
MORE OFTEN, AND
YOU’LL RANK HIGHER

10. SEO LIES (MYTHS)
GETYOUR
DESCRIPTIONTAG
RIGHT, ANDYOU’LL
RANK BETTER

11. SEO LIES (MYTHS)
Having MoreThan One
<H1>Tag OnThe Same
PageWill LowerYour
Ranking.

12. SEO LIES (MYTHS)
Using Google Analytics
Or Chrome Is Bad,
Because Google Can Spy
OnYou.

13. SEO LIES (MYTHS)
Generate an XML
sitemap, and you’ll rank
higher.

14. SEO LIES (MYTHS)
If you create and run
Google Adwords Ads,
You’ll Rank Better in
SEO.

15. SEO LIES (MYTHS)
If you have a high
PageRank, you’ll rank
higher (and get more
traffic).

16. SEO LIES (MYTHS)
Any backlink (external
source) is a good link.

17. EXAMPLES – “LIVE”
Jon Rognerud
@jonrognerud
March 2014

18. EXAMPLEWEBSITES
 http://www.addresstwo.com/small-business-crm/
 http://www.siderean.com/editing-software.htm
 http://www.fisglobal.com/EMEA/UK/solution-
outsourcedprocessing-bankingutility
 https://www.avaloq.com/
 https://www.altastreet.com/
 http://www.brooksmassage.com/
 http://magicalblooms.com/
 http://pismobobs.com/
 http://www.cleanairlawncarehollywood.com/
 http://hermosaautomotive.com/

19. FORMULA FOR SUCCESS
1.Website / Page Goals 2.Your Perfect Customer
3.Testimonials, Case
Studies, Results
4.Traffic & Conversions
Strategy
Profits Formula

20. THE BUYING CYCLE
Awareness
Consideration
IntentPurchase
Repurchase

21. NEXT: SPECIAL OFFER

22. FREECOACHING SESSION:
(ONLY FIRST 15 PEOPLE)
www.jonrognerud.com/session
Value
$497.00

23. BOOK GIVE AWAY!
WINNERS ARE
BEING SELECTED…

24. FREECOACHING SESSION:
(ONLY FIRST 15 PEOPLE)
www.jonrognerud.com/session
Value
$497.00