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Kaizen-Style Link Building

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jonrcooper

How to improve at 1-to-1 link building using the Kaizen philosophy.

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@POINTBLANKSEO Kaizen-Style Link Building Jon Cooper, Point Blank SEO SF ‘16
@POINTBLANKSEO
@POINTBLANKSEO What is “Kaizen”?
@POINTBLANKSEO How To Improve
@POINTBLANKSEO How To Improve
@POINTBLANKSEO MEASURING LET’S TALK
@POINTBLANKSEO Why Measure?
@POINTBLANKSEO Why Measure?
@POINTBLANKSEO Why Measure? Employee Pay: $10/hr Follow Ups per Hour: 60 Monthly Follow Ups Needed: 1000 1000 * ($10/60) = $167, $167 > $70
@POINTBLANKSEO Why Measure?
@POINTBLANKSEO Why Measure? Sean: 25% Saved Lisa: 20% Saved Sean: 7% Success Rate Lisa: 14% Success Rate 14% * (20%/25%) = 11.2% > 7%
@POINTBLANKSEO Why Measure?
@POINTBLANKSEO Why Measure? Control group: 8/100 (8%) Experimental group: 12/100 (12%) 12% > 8%, 50% beSer
@POINTBLANKSEO What to Measure?
@POINTBLANKSEO What to Measure? GetHarvest.com
@POINTBLANKSEO What to Measure? GetHarvest.com
@POINTBLANKSEO What to Measure?
@POINTBLANKSEO What to Measure?
@POINTBLANKSEO What to Measure?
@POINTBLANKSEO What to Measure? BuzzStream.com
@POINTBLANKSEO What to Measure? •  Time •  By Client/Project •  By Task •  ProspecXng •  Good or Bad? •  By Source •  Websites •  By Stage/Milestone •  By OrganizaXon Type
@POINTBLANKSEO What to Calculate? •  Cost per Link •  ProspecXng Success •  Outreach Success
@POINTBLANKSEO DOING THINGS DIFFERENTLY LET’S TALK
@POINTBLANKSEO “Should I Do That?”
@POINTBLANKSEO Get Link Metrics w/ URL Profiler URLProfiler.com
@POINTBLANKSEO View Prospects w/ BuzzMarker bit.ly/buzzmarker
@POINTBLANKSEO Find Broken Link Opps w/ LinkMiner pointblankseo.com/linkminer
@POINTBLANKSEO Bulk Open Links w/ LinkClump bit.ly/linkclump-chrome
@POINTBLANKSEO Use An Email Validator
@POINTBLANKSEO Give Broken Link Replacements
@POINTBLANKSEO Use Social Proof
@POINTBLANKSEO Use Their Language
@POINTBLANKSEO Track Reasons for Rejections
@POINTBLANKSEO Observe International Markets
@POINTBLANKSEO Observe Local Markets
@POINTBLANKSEO Prioritize Link Opps w/ Co-Cites Tool citationlabs.com/co-citation-tool
@POINTBLANKSEO Use “X..Y” Search Operator
@POINTBLANKSEO Prospect for Tag Pages
@POINTBLANKSEO Prospect w/ Frequently Used Anchors bit.ly/anchor-prospecting
@POINTBLANKSEO THANKS FOR LISTENING! @POINTBLANKSEO jcooper@pointblankseo.com

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