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Pharma Social Media...Yes, It's Possible

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Jonathan Richman
Jonathan Richman

While pharma and healthcare companies may be limited by regulatory rules about what they can do with social media marketing, there is plenty they can and many companies have already jumped ahead. Here are some case studies of the best and why they work.

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Yes, It’s Possible Jonathan Richman Director of Social Media, Bridge Worldwide Author, Dose of Digital
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“ Imitation is the sincerest form of flattery.” -Charles Caleb Colton
“ Flattery will get you everywhere.” -Mae West
300+ “Imitation Opportunities” http://www.doseofdigital.com/wiki
 
 
 
Social Allergan Amgen Astellas AstraZeneca Baxter Bayer BMS Boehringer Elan Eli Lilly Genetech GSK J&J Janssen Novartis Novo Nordisk Pfizer Roche Sanofi-Aventis SanofiPasteur Shire
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~40 Pharma/Healthcare Channels
 
 
 
 
 
 
 
 
 
 
 
 
 
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Jonathan Richman Likes Lamisil. 10 minutest ago Comment Like
 
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Jonathan Richman Likes Viagra. 10 minutest ago Comment Like
Jonathan Richman Likes Gardasil. 10 minutest ago Comment Like
 
 Jonathan Richman Likes Take a Step Against Cervical Cancer. 10 minutest ago Comment Like
Social
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“ Your actual mileage will vary, but you need a car.” – Lee Aase, Mayo Clinic
 
Can social media improve your health and save your life?
Source: Nielsen BuzzMetrics, Personal Communications Total healthcare discussions (~1,350 sites): 82,697 per day
 
 
 
In summary... Pharma Social Media
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