Craigslist Redesigned

REDESIGNING CRAIGSLIST
How much time do you spend on Craigslist to ﬁnd what you want?

KyungMin Kim | www.kyungmink.com
Daniel Jonggyu Lee | www.jonggyulee.com

Craigslist Redesign Project | Fall 2009 Daniel Jonggyu Lee | KyungMin Kim

Overview

Introduction

User Needs

Goals

Design Iterations

Main Features

Demo


Introduction

What was your experience like the last time
you browsed through ads on Craigslist?

Have you ever felt you wasted a ton of time,
just to keep track of ads you've seen, ads you like,
and to remind yourself why you liked the ads?

Here are our suggestions on how to make searching
on Craigslist more efﬁcient and enjoyable.


User Needs
Deﬁning Search Keywords
.. but I do need
high speed
Internet.
I don't have time.
I need to make
decision quickly.
I urgently need a
house in NYC.
East village would
be nice, but I don't
have to live there.

I want to check
new ads for this
search query
tomorrow


User Needs
Browsing Search Results
How close is this
to what I want?

Where was I? Did I miss
anything on the list?

East village, internet,
clean apartment, female
only... what else was I
looking for?


User Needs
Managing Candidates
Did I search for
"internet" or "wi-ﬁ"
yesterday?

Where did that great
apartment I saw
yesterday go?

How am I supposed to
keep track of all of the
apartments I like?


Goals
Provide simple but powerful ways to tailor your search

Suggest a more efﬁcient workﬂow to browse and manage search results

Provide tools to manage selected ads and to help make decisions


prioritizing criteria
Design Iterations: Search powerful but simple
customizing

MUST include "wireless internet"
exclude "female only"
OPTIONAL include "no dogs" most important
include "furnished" least important

2005
civic 2004 white Search

students clean ﬂexible clean is o Search
optional

$100-700 furnished east village not female only Search


efﬁcient browsing
Design Iterations: Contextual Menu continuous searching
setting importance

like
dislike

3

2

1 mandatory
0 optional
-1 add as must include
undesirable
add as nice to have

add as exclude


managing ads
Design Iterations: Tagging taking notes
automating
favorite don't show again

good location email about gas bill

power tag: call 123.456.7890

remind me on: 09/28/09

alert: by email

Add a new tag Recent Tags Power Tags

good location remind


Craigslist Redesigned


Main Features
Review and manage
your favorite ads

Prioritize search
keywords

Mark and take notes
on your favorite ads
Quickly browse using tags
through articles
using the
preview pane

Search keywords are
highlighted and new
keywords can be added
from the content


Demo: Craigslist Redesigned


Hello, Craig!
new york > manhattan (change) Browser Manager My Account Logout

housing jobs services for sale events
apts / housing accounting+finance beauty adult appliances barter
rooms / shared admin / office computer beauty antiques bikes
sublets / temporary arch / engineering creative computer barter boats
housing wanted art / media / design event creative bikes books
housing swap biotech / science financial event boats business
vacation rentals business / mgmt legal financial books computer
parking / storage customer service lessons legal business free discussion forums
office / commercial education pet lessons computer furniture
food / bev / hosp adult free general appliances appliances
real estate for sale pet
antiques antiques
general labor furniture jewelry
barter barter
for sale government community general materials bikes bikes
human resources jewelry rvs boats boats
appliances barter internet engineers activities lost+found materials sporting books books
antiques bikes legal / paralegal artists musicians rvs tickets business business
barter boats manufacturing childcare local news sporting tools computer computer
bikes books marketing / pr / ad general politics tickets wanted free free
boats business medical / health groups rideshare tools barter furniture furniture
pets general general
books computer nonprofit sector volunteers wanted bikes
jewelry jewelry
business free real estate events classes
materials materials
computer furniture retail / wholesale rvs rvs
free general sales / biz dev personal sporting sporting
furniture jewelry salon / spa / fitness tickets tickets
general materials strictly platonic tools tools
security
jewelry rvs women seek women wanted wanted
skilled trade / craft
materials sporting women seeking men
software / qa / dba

Craig is looking for an apartment to share with other roommates for a year. He opens the website,
CraigslistRedesigned.com, and selects the “rooms / shares” category.


Hello, Craig!
The Quick Search box
is shown when starting
Quick Search
a search. The Quick
search for: east village, furnished cats only search titles Search box
automatically collapses
dogs has image
rent: 100 700 0+BR afterwards.

$100-700 east village furnished Search

Preview Full page

Sep 28 - $1125 1 to people for private Bedroom Add a new tag Recent Tags Power Tags
for NYC visits (Manhattan)
$1125 1 to people for private Bedroom for NYC visits
(Manhattan)
Sep 28 - $950 Monthly Upper East Females
Date: 2009-10-15, 10:36PM EDT
Only -
Reply to: hous-j5czz-1423530889@craigslist.org [Errors when replying to ads?]

Sep 28 - $900 1 bedroom in 3 bed apt (available $500 for a one-bedroom long-term rental in a two-bedroom, 1-bath apartment, not including
starting Nov 15) - (Lower East Side) gas/electric utilities (these are split).

The room boasts plenty of natural light and a huge closet for storage.
Sep 28 - $1400 Room for rent - Duplex garden
apt. - (Midtown West) It is located 2 blocks from the N train in Brooklyn - the 18th Avenue station.

25 min. direct to Manhattan, a bike ride to Coney Island and Prospect Park.
Sep 28 - $1450 Huge bedroom in 2BR Apt in
Near pizzerias, bakeries, laundromats, Starbucks, drug stores, the supermarket and fruit
Theatre District - (Midtown West)
stands... a mixed area.

Sep 28 - $1000 Comfortable 1bdrm - (SoHo)

Craig types in “east village” and “furnished” into the Quick Search popup box and sets the price
range. The search criteria are automatically added to the main Search text box. Craig then hits
the “Search” button and reviews the results.


Hello, Craig!
The preference for
each search word can
Quick Search be changed from the
context menu. There
$100-700 east village furnished Search are 3 preference
change to nice to have options to choose
Preview Full page
change to exclude from: “must include”,
“nice to have” and
Sep 28 - $500 1 Bdrm in 2br Apt Share (East Add a new tag Recent Tags Power Tags
“exclude”.
Village)
$500 1 Bdrm in 2br Apt Share (East Village)
Sep 28 - $700 room for rent - (East Village) Date: 2009-10-15, 10:36PM EDT

$500 for a one-bedroom long-term rental in a two-bedroom, 1-bath apartment, not including
Sep 28 - $100 NEED A PLACE TO STAY IN NYC? gas/electric utilities (these are split).
1 Private bdrm - (East Village)

Sep 28 - $700 Fully Furnished AVAILABLE It is located 2 blocks from the N train in Brooklyn - the 18th Avenue station.
ASAP 2BDS/$700 EACH (East Village)

Sep 28 - $450 Available roomshare - Female Near pizzerias, bakeries, laundromats, Starbucks, drug stores, the supermarket and fruit
preferred (East Village) stands... a mixed area.

Craig browses through a few ads, but can!t ﬁnd anything he likes. He updates his preference for
“east village” to "nice to have" in the search box.


Hello, Craig!
The 3 search
preference options,
Quick Search "must include", "nice to
have" and "exclude"
$100-700 furnished east village Search are identiﬁed by
different colors –
Preview Full page
green, yellow and red.
Village)
$500 1 Bdrm in 2br Apt Share (East Village)

Sep 28 - $685 SMALL FURNISHED ROOM - gas/electric utilities (these are split).
(SoHo)

Sep 28 - $100 NEED A PLACE TO STAY IN NYC? It is located 2 blocks from the N train in Brooklyn - the 18th Avenue station.

Sep 28 - $400 Share Studio - (Upper East Side) Near pizzerias, bakeries, laundromats, Starbucks, drug stores, the supermarket and fruit

Sep 28 - $700 Fully Furnished AVAILABLE

Sep 28 - $650 Bedroom is East Village -

"East village" has been changed to “nice to have” and is displayed in yellow. The search results
are updated automatically as he makes the change.


Hello, Craig!
The preference for
search keywords can
Quick Search be specified while
typing in, using the
$100-700 furnished east village not female only Search prefixes “optional” and
“not”, as in “optional
Preview Full page
east village” and “not
Add a new tag Recent Tags Power Tags female”. If a prefix is
Sep 28 - $500 1 Bdrm in 2br Apt Share (East
Village) not used, the keyword
$500 1 Bdrm in 2br Apt Share (East Village) is set as “must include”
by default.

Sep 28 - $685 SMALL FURNISHED ROOM - gas/electric utilities (these are split).
(SoHo)

Sep 28 - $100 NEED A PLACE TO STAY IN NYC? It is located 2 blocks from the N train in Brooklyn - the 18th Avenue station.

Sep 28 - $400 Share Studio - (Upper East Side) Near pizzerias, bakeries, laundromats, Starbucks, drug stores, the supermarket and fruit

Sep 28 - $700 Fully Furnished AVAILABLE

Sep 28 - $650 Bedroom is East Village -

Craig also types in “not female only” to the Search text box. The text automatically changes to
red.


Hello, Craig!
Users can switch
between “Preview” and
Quick Search “Full page” mode.
Preview mode, which
$100-700 furnished east village not female only Search shows search results
and the ad preview in
Preview Full page
two columns, is the
Add a new tag Recent Tags Power Tags default view mode.
Sep 28 - $500 1 Bdrm in 2br Apt Share (East
Village)
$685 SMALL FURNISHED ROOM - (SoHo) Ads that haven!t been
Sep 28 - $700 room for rent - (East Village) Date: 2009-10-15, 10:36PM EDT viewed are shown in
Reply to: hous-j5czz-1423530889@craigslist.org [Errors when replying to ads?] bold text.

Room for rent in 3 bed room apartment in 2nd ave.
Sep 28 - $685 SMALL FURNISHED ROOM - About the Apartment: 3 bed room apartment, Cable and Internet access,
(SoHo) Living room, dining area, kictchen area shared

About the Room: Fully furnished, Full size bed, dresser, closet, Large
Sep 28 - $100 NEED A PLACE TO STAY IN NYC? windows, (very nice veiw), $700 a month- No security deposit required-
I am looking for a roommate to come join me and another roommate of mine
in my 3 bed room apartment. The building has a laundry room as well as an
elevator.
Sep 28 - $400 Share Studio - (Upper East Side)
I am seeking short term ONLY 11/09-5/10. All utilities are included as well as
internet access and cable. The right candidate will be (male perferred) clean,
reliable,responsible person (with no pets, sorry) to move in by the week of
11/15.
Sep 28 - $700 Fully Furnished AVAILABLE I will be showing the room all this week tue/wed before 4pm and thur/fri/sat/
ASAP 2BDS/$700 EACH (East Village) sun after 3pm. If you are intrested in seeing the room please feel free to
contact me @347-679-3822. I attened school and work if you call and do not
get an answer leave a message with your name and telephone number and I
Sep 28 - $650 Bedroom is East Village - will get back to you, Thanks.

Craig clicks on one of the search results and previews the ad. He clicks on the next result to
quickly switch to the next ad.


Hello, Craig!

Quick Search

$100-700 furnished east village not female only Search

Preview Full page Search keywords that
aren't found in the ad
Sep 28 - $500 1 Bdrm in 2br Apt Share (East Add a new tag Recent Tags Power Tags are striked out in the
Village) search box.
$685 SMALL FURNISHED ROOM - (SoHo)
Reply to: hous-j5czz-1423530889@craigslist.org [Errors when replying to ads?] Search keywords
found in each ad are
Room for rent in 3 bed room apartment in 2nd ave. highlighted with the
(SoHo) Living room, dining area, kictchen area shared same color as in the
add as must include
search box.
About the Room: Fully furnished, Full size bed, dresser add as nice to have
Sep 28 - $100 NEED A PLACE TO STAY IN NYC? windows, (very nice veiw), $700 a month- No security d
1 Private bdrm - (East Village) add as exclude
in my 3 bed room apartment. The building has a laundry room as well as an New search keywords
Sep 28 - $400 Share Studio - (Upper East Side) elevator. can easily be added
I am seeking short term ONLY 11/09-5/10. All utilities are included as well as from the ad content
reliable,responsible person (with no pets, sorry) to move in by the week of through the context
11/15. menu.

Craig realizes from the Search box that the currently displayed ad is within his price range and
includes the word "furnished", but not "east village". As Craig reads the ad, he realizes that he needs
internet connection. He highlights the text “internet” and selects “must include” from the context menu.


Hello, Craig!

Quick Search

$100-700 furnished internet east village not female only Search

Preview Full page

Village)


elevator.
11/15.

“Internet” is added to the Search box and search results are again updated automatically.


Hello, Craig!

Quick Search

The star button is
Preview Full page provided as a way to
quickly tag ads.
Village)


elevator.
11/15.

Craig ﬁnds an interesting ad that he wants to bookmark and compare with other ads. He clicks on
the star button to mark the ad as favorite.


Hello, Craig!
Any custom tag can be
created and added by
Quick Search
clicking on the “Add a
new tag” button.
Previously added tags
Preview Full page that match will be
shown as you type in.
Village) The “Recent Tags”
good location
dropdown box displays
Sep 28 - $700 room for rent - (East Village) $685 SMALL FURNISHED ROOM - (SoHo) a list of custom tags
that have been used
Date: 2009-10-15, 10:36PM EDT
recently.
Sep 28 - $685 SMALL FURNISHED ROOM -
(SoHo)
good location All added tags are also
About the Apartment: 3 bed room apartment, Cable and Internet access,
Living room, dining area, kictchen area shared displayed in the results
Sep 28 - $100 NEED A PLACE TO STAY IN NYC? list below each result.
1 Private bdrm - (East Village) About the Room: Fully furnished, Full size bed, dresser, closet, Large
windows, (very nice veiw), $700 a month- No security deposit required-

Sep 28 - $400 Share Studio - (Upper East Side) in my 3 bed room apartment. The building has a laundry room as well as an
elevator.
Sep 28 - $700 Fully Furnished AVAILABLE reliable,responsible person (with no pets, sorry) to move in by the week of
ASAP 2BDS/$700 EACH (East Village) 11/15.
I will be showing the room all this week tue/wed before 4pm and thur/fri/sat/
sun after 3pm. If you are intrested in seeing the room please feel free to
Sep 28 - $650 Bedroom is East Village - contact me @347-679-3822. I attened school and work if you call and do not

Craig also wants to make a note about the ad, so he clicks the “Add a new tag” button and adds a
custom tag by typing in “good location”.


Hello, Craig!

Quick Search


Preview Full page

Village)
good location remin
remind! (power tag) Power tags have an
Sep 28 - $700 room for rent - (East Village) $685 SMALL FURNISHED ROOM - (SoHo)
icon displayed next to
Date: 2009-10-15, 10:36PM EDT the tag name.
Sep 28 - $685 SMALL FURNISHED ROOM -
(SoHo)
good location
About the Apartment: 3 bed room apartment, Cable and Internet access,
Living room, dining area, kictchen area shared
Sep 28 - $100 NEED A PLACE TO STAY IN NYC?
1 Private bdrm - (East Village) About the Room: Fully furnished, Full size bed, dresser, closet, Large
windows, (very nice veiw), $700 a month- No security deposit required-

elevator.

Craig also wants to remind himself to call the advertiser on Monday. He types in “remind” as a
tag. An auto-complete menu is displayed beneath the textbox, suggesting that there is a Power
tag for the "remind" keyword. Craig clicks on the Power tag menu.


Hello, Craig!
Power tags are
predefined tags that
Quick Search
provide additional
features depending on
the context, such as
Preview Full page fields for adding when,
how to contact and for
Sep 28 - $500 1 Bdrm in 2br Apt Share (East Add a new tag Recent Tags Power Tags other notes.
Village) “Compare”, “Contact”
good location remind
and “Remind” are
examples of
Sep 28 - $700 room for rent - (East Village) $685 SMALL FURNISHED ROOM (S Ho)
When: predefined Power tags.
How:
Date: 2009-10-15, 10:36PM EDT send me an email
]
Note:
Reply to: hous-j5czz-1423530889@cra ng to ads?
Sep 28 - $685 SMALL FURNISHED ROOM - Power tags can be
(SoHo) CANCEL OK
good location Room for rent in 3 bed room apartment in 2nd ave. added by typing in the
About the Apartment: 3 bed room apartment, Cable and Internet access, Power tag name or by
Living room, dining area, kictchen area shared
selecting a Power tag
Sep 28 - $100 NEED A PLACE TO STAY IN NYC?
1 Private bdrm - (East Village) About the Room: Fully furnished, Full size bed, dresser, closet, Large from the “Power Tags”
windows, (very nice veiw), $700 a month- No security deposit required- dropdown box.
elevator.

The Power tag edit box automatically expands for adding details, such as when and how to
remind himself and for additional notes.


Hello, Craig!
The “Browser” and
“Manager” tabs are
Power Tags Remind provided to switch
Sep 28 - $685 SMALL FURNISHED ROOM - (SoHo)
between search results
compare
and tagged ads.
contact when tomorrow

remind
how email Clicking on a Power
tag shows a list of ads
Sep 28 - $125 1 to people for private Bedroom for NYC visits (Manhattan) that include the tag
Tags
along with additional
when this weekend information for the
starred
how sms Power tag.
good location
note call and ask if wiﬁ is available
excellent price

wireless

nice neighborhood

Search History

After reviewing all the search results, Craig clicks on the “Manager” tab to view all the ads that he
has tagged. Craig clicks on the “remind” Power tag to see which ads he decided to remind himself
of.


Hello, Craig!

Power Tags Tags: good location, wireless
compare Sep 28 - $685 SMALL FURNISHED ROOM - (SoHo)

contact
good location wireless
remind

Sep 28 - $125 1 to people for private Bedroom for NYC visits (Manhattan)
Tags
good location wireless excellent price
starred

good location
Tagged ads can be
excellent price
ﬁltered and viewed by
wireless selecting the tags you
are interested in.
nice neighborhood

Search History

Craig clicks on the “good location” and “wireless” tag in the Tags panel to only see the ads that
have both tags.


Hello, Craig!

Users can save
Power Tags Search History multiple search queries
NY housing
and group ads and
compare
tags by each query.
contact
$100-700 furnished internet east village not female only
This allows users to
separate search
remind
results for different
Xbox items they are looking
Tags for on Craigslist.
upper west side $0-400
starred

good location Bike

excellent price
$10-100 light weight not women
wireless

nice neighborhood

Search History

Craig can save different search sessions for different items he is searching for on Craigslist.
Clicking on the “Search History” header in the left pane shows previous searches and the search
query for each search.


Recap of Craigslist Redesigned

Find what you want with the
powerful, but simple search

Quickly scan ads with ad Sep 28 - $500 1 Bdrm in 2br (SoHo) $500 1 Bdrm in 2br (SoHo)
preview and search highlighting Date: 2009-10-15, 10:36PM EDT
Reply to: hous-j5czz-9@craigslist.org
Sep 28 - $700 room for rent - (East
Village)
$500 for a one-bedroom long-term rental in
g
a two-bedroom, 1-bath apartment, not

Take notes and manage
your favorite ads with tags

Thank you!
KyungMin Kim | www.kyungmink.com
Daniel Jonggyu Lee | www.jonggyulee.com

Craigslist Redesigned

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