7. Dirty Data
• Duplicates
• Old data
• Legal compliance on contact collection
• Setting up HubSpot cookies compliantly and then hardcoding
Google Tag Manager into the website template
19. Poor Processes
• User permissions not standardised in teams with high churn
• No naming conventions
• Manual lead assignment
• Emails go into spam
25. Bad Reporting
• Tracking not on website
• Multiple form types / integrations
• Too many sales pipelines
• Too few (no cross sell / upsell / renewal)